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LinkedIn publishing

5 INfluencers all Marketers Should Follow

March 30, 2014 by Mark Lerner

LinkedIn INfluencers

The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.[read more]


LinkedIn Open Publishing and the Rise of the Borrowed Platform

February 26, 2014 by Steven Shattuck

LinkedIn publishing

Last week LinkedIn dropped a bomb on the content marketing world, announcing that its publishing platform would soon become open to all users. Not only is this a shot across the bow to other open content hubs like Medium, but it underscores the emergence of three main areas of focus for content distribution.[read more]