online reputation

online travel resources

In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.[read more]

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In B2B being a thought leader and expert is the key to getting more clients and customers. Content Marketing is a powerful tool to establish yourself as an expert in your target group.[read more]

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Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online? You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on Google, Bing, Yahoo, etc. and now is not the time to be as accessible.[read more]

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There are still many lessons to be learned from the use of social media with the fact that people are still being fired for their postings and experiencing legal actions and other negative recourse as a result of online activities . We can only hope the adoption of privacy protections the occurrences of these types of actions decreases.[read more]

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation.[read more]

As a result of the overwhelming shift to online searches, ensuring a company wesbite is visible near the top of the search engines has necessarily become an essential part of a company's marketing strategy. While getting your website ranked highly should be at the core of your marketing strategy, it's important to ensure you have a good...[read more]

There is no Brand immune to a negative event... it happens, that's life and most companies plan for this to happen by developing action plans and the like. However, it is possible to think BP forgot to let their PR team into this idea.... they are getting beaten up in a very visible and very public backlash that is occurring...[read more]

Je viens officiellement de mettre en ligne ‘Online Reputation', le premier réseau social  dédié aux professionnels, blogeurs et agences qui s'intéressent à l'E-Reputation. Ce réseau s'adresse donc à tous ceux qui veulent partager leurs expériences, leurs ressources et discuter des...[read more]

As I've written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however,...[read more]

How confident are you about your online reputation? Have you ego surfed your personal brand online recently? Recently published research indicated that nearly one-half of US adult Internet users surveyed have used a search engine to look for information about themselves. That is more than twice the 22% of users who did so in 2002...[read more]