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Facebook Releases its Carbon Footprint Report

August 1, 2012 by Thomas Samph

Today, Facebook announced the release of its carbon footprint metrics in a special Facebook app, dedicated to the reporting. And as Katie Fehrenbacher of GigaOM notes, the carbon footprint you leave from drinking your morning latte is about the same as using Facebook for a year. "Yeah, that’s nothing, and shouldn’t scare off green-leaning, guilt-susceptible Facebookers (but maybe latte drinkers should think twice — the milk is the energy suck)," she writes.[read more]


Ad Impressions for the Planet: One Company’s Earth Day Contribution

April 20, 2012 by Andre Bourque

One company has figured out an patent-pending way to use the web as a channel to fueling the world’s green movement: Carbon-offsetting online advertisements.[read more]