professional development

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Perhaps institutions of higher education still haven’t fully classified what social media is. Consequently, one can’t teach something they themselves don’t fully understand. Given a newer generation of social media experienced professors; a social media degree may be as regular as a degree in physics or journalism.[read more]

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If you’re like me and you’ve set blogging goals for yourself in 2013 (or you’ve had blogging goals set for you — welcome to the team, new OpenView hires!), it’s important to set aside a little time into developing your game plan for actually achieving those goals.[read more]

It’s the beginning of a new year, and as our thirst for social media education and learning best practices from other businesses is only on the increase, there’s no better time to start planning to attend the best social media conferences that 2013 has plans to offer us than now.[read more]

Social media marketing know how is quickly becoming a must-have skill for marketing professionals.Approximately 73% of Fortune 500 companies have a Twitter account; 66% have Facebook Pages.  However, many of these organizations lack experienced personnel to truly unleash the power of social.  According to a survey by Harvard...[read more]

For anyone who’s out of work or considering the possibility of a future job search — and let’s face it, that’s most of us — social media platforms offer relatively easy-to-use tools for demonstrating expertise and professionalism to potential employers or clients. Here are five tips for using social media to help secure employment:...[read more]

When in driving school back in Italy, we had this instructor for theory that always had good stories for scenarios and situations we'd encounter on the road. For example, he would teach us about checking the oil levels in the car, telling us what to do about low levels. Then he would call on someone, ask them to evaluate a scenario -...[read more]

Several months ago I wrote, "Social Media and the Job Interview You Don't Know You're Having ," an article about how your Social Media activities may say more to a recruiter than your resume.If a potential employer Googles you or reads your Facebook or Twitter chatter, what will they learn of you? In Social Media, are you professional,...[read more]

LinkedIn isn't new. Yet, too many of us don't know how to use it as effectively as we should. Steve Tylock, a local friend, has a book all about using LinkedIn: The LinkedIn Personal Trainer - and I was lucky enough to talk to him recently, to get some inside advice on using LinkedIn. The important thing to know, before you listen, is...[read more]

Ed Brice, who runs Demand Generation for SAP Global Marketing has started a blog entitled Marketing Gimbal. Ed is  a perfect choice to write this type of blog.   Ed truly gets marketing and more than that, he knows what works and what doesn't, what we can throw away and what's new which we should adopt.  Check out...[read more]

When I find myself talking about this market, I find I resort a lot to metaphors. My latest was a grand sweeping epic tale about how those of us who have been on the front lines of enterprise 2.0 evangelism are too few to make a big difference and that what we need are armies of foot soldiers to “take the beach” of the...[read more]

In the wake of the ongoing bad PR pitches storm, I had a *slaps forehead* moment this week when I (finally) realized the problem isn't just about public relations professionals not 'getting' blogger relations. It's not about people upgrading their skills to deal with this new media environment. This is about public relations...[read more]

Playing games is a great way to keep your mind sharp. Brain Age, a Nintendo DS game, says it can “keep your DS brain in shape” (I don't think I have a DS brain) using the techniques of a Japanese neuroscientist. I'm always looking for a way to sharpen specific skills, whether it is thinking [...]http://feeds.feedburner.com/~...[read more]