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tips and tools

Guidelines for Google Authorship

March 17, 2014 by Michael Cohn

Google Authorship Guide

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.[read more]

My 5 Best Blogging Tips After 15 Years of Instant Publishing

March 9, 2014 by Angela Booth

Blogging Tips

Everyone has blogging tips to give, and after 15 years, so do I. The thing is, I’m even more enthusiastic about blogging now than I was in the beginning. Truth to tell, when I started out as a blogger, I had absolutely no idea what I thought I was doing.[read more]

20 Topic Ideas for a Steady Content Flow

January 18, 2014 by Julia McCoy

Writing is no doubt the easiest part when it comes to content creation, but the real pickle is coming up with great ideas to keep the reader glued to each crafted sentence. Oh yes, it can be pretty difficult to keep coming up with exceptional content that readers cannot get enough of.[read more]


Five Key Elements in Writing High Quality, Engaging Content

January 13, 2014 by Andrew Hutchinson

Great Content Writing

Creating high quality content will be a major focus for brands in 2014. Strengthening your online presence will rely on it, and for many businesses this poses a new challenge, a new element to factor into their strategic planning. But creating engaging, quality content needn't be a daunting task.[read more]


Top 7 Tips for Effective Content Marketing

January 5, 2014 by Mark Lerner

Content Marketing

Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that is a very big part of it, but there is actually so much more that needs to be and must be considered.[read more]

Tips to Improve Your Free LinkedIn Profile

September 9, 2013 by Dustin DeTorres

Tips for LinkedIn Improvement

I’m often asked if one should upgrade to a paid LinkedIn account. With LinkedIn you have to put some work and effort into adding content and understanding all of the features before you can make an educated decision whether if its good for you or not.[read more]

4 Things Your Social Media Policy Needs

May 18, 2010 by Sarah Hartshorn

It may sound like a tedious task, but taking the time to write out a social media policy for your company can be beneficial. A good social media policy is a roadmap that protects your business and your employees. Some businesses choose to be proactive with their social media policies and layout the groundwork up front and...[read more]

43 More Top Social Media Tips And Tools

April 1, 2008 by Dave Fleet

Back in January I posted a list of the 42 top social media tips and tools I came across over a six-month period. This is an update with 43 more I've found over the last few months. Analytics/Measurement Tools: 13 Tools For Tracking Discussions in the Blogosphere Your RSS reader may give you information, but it probably won't help you...[read more]

42 Top Social Media Tips And Tools

January 15, 2008 by Dave Fleet

Over the last six months or so I've come across hundreds of useful tips and tools online. Rather than keeping them to myself, I thought I'd share a few of them with you. I've grouped the list "Tips" and "Tools" under eight categories: 1. Analytics/Measurement 2. Blogging 3. Micro-Blogging 4. Miscellaneous 5. Mobile/Telephony 6. PR/News...[read more]