small business

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With all that choice available it can quite often be very confusing for small business owners who are focused on doing what they do best: delivering value for their clients, regardless of the niche they are in.[read more]

How can you monetize Facebook while maximizing the effect of your limited time? Most small businesses recognize the potential of Facebook as a tool for getting noticed and generating sales leads among target audiences - in fact, many business owners are finding that Facebook functions well as their primary or sole online presence, as it'...[read more]

Success on Twitter can be measured in a variety of ways, depending on your goals. If your goals are to increase awareness, buzz, and feedback, then you should be paying a lot of attention to your follower and interaction count, as well as what people are saying about you.[read more]

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If you loved big businesses, chances are you’d probably be working for one. But you are an entrepreneur; you work for yourself and for your customers. Here are a few tactics that differentiate you from big business by giving you a name, a face, an attitude and allowing you to connect with your customers.[read more]

...every big dreaming entrepreneur must adopt the acute understanding that social media success for small business differs starkly from that of big business. Staffing constraints, messaging and product availability will dictate which social media platforms are right for you, and often, less is more.[read more]

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients.[read more]

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Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company’s foot through the door. (Especially, if you are a small business.)[read more]

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Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for those companies that help small...[read more]

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On May 7th Google started rolling out the Hangouts On Air feature worldwide. Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.[read more]

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When Mark Zuckerberg was involved with first launching the now giant entity that is Facebook, he had a smaller vision of how it could be used. Students would be able to connect with other students locally through his network and share ideas, friendships, and according to the movie The Social Network maybe gain a little fame for the little guy.[read more]

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Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?[read more]

I believe that locally-focused blogs are powerful marketing tools for smart business owners. These tightly focused blogs are immediately relevant to readers. They also feel familiar like the corner coffee shop on Friday night. This relevance and familiarity can be turned into a loyal and profitable readership.[read more]

When you resolve a customer’s problem in a timely fashion, you’ll eliminate risk and learn how to help the rest of your customers. It’s important to assess all of the ways your customers are interacting with your business, so you can be confident that every customer service issue is fully tracked any no case will fall through the cracks. Here are 7 tips for resolving a customer’s problem.[read more]

iQoncept

With technology the world has become a much smaller place and the future of social media has opened up a new world of opportunities to provide a digital customer service experience. And yet, while current technology has made providing customer support even easier, it also stirs up challenges.[read more]

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Today’s customer service software bears few similarities to the software of the past. Customers are demanding more and better customer service, delivered through every conceivable channel from apps to mobile devices to the web. That’s why many smart businesses are using software as a service as a solution for help desk management. The key contrast with traditional software is that today’s software requires no software. Software as a service is delivered through the web, which means no installation or updates. So you can lower costs and raise agent productivity. You can spend less time training agents and more time making customers happy. And you can resolve customer issues is quickly and easily so no customer ends up in “support purgatory.” The future of software is no software.[read more]

Whether Google+ is right for most businesses has yet to be seen, infact even a former Googler has questioned Google's focus on making Google+ a success. Nevertheless, some businesses have made outstanding progress using Google+, especially these three small businesses in particular. Learn what they're are doing right and apply it to fit the social plan of your small business.[read more]

Social Media as a Small Business Tool Sponsored by For small to medium businesses (SMBs), performing sales and marketing while providing attentive customer service often means stretching a narrow, if not nonexistent, budget to its limits. More recently, social media has proved to be a valuable - and affordable - tool to improve customer...[read more]

Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in.[read more]

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Mobile marketing means moving information from your business right into the hands of your customers when they want it and where they want it. With mobile marketing, customers can have access to your business 24 hours a day, 7 days a week, from virtually anywhere in the world.[read more]

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Facebook is changing the way many businesses interact with their customers and promote their company. It is very exciting to have a tool that costs nothing but is powerful and gives the opportunity to reach hundreds, thousands, even millions. It isn’t just big brands that are finding success on Facebook, even small mom and pop stores are unleashing the potential to reach new customers in their community. There are many ways to use Facebook for business and since the resource is free it’s important to utilize the sites full potential. I hope that the following list gives you some great ideas for your own business Facebook use.[read more]