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Three Little-Known Mistakes Small Businesses Make (and How to Avoid Them)

March 6, 2014 by Payman Taei

small business mistakes

We’re well into 2014, and now is a good time to check in with your business goals you set in January. Wait, you did set business goals, didn’t you? According to Bloomberg, 8 of 10 entrepreneurs fail within the first 18 months of starting out. Here are 3 mistakes to avoid as an entrepreneur.[read more]

Small Business Lead Generation in 4 Easy Steps

March 2, 2014 by jon rognerud

Small Business and Lead Generation

Leads and lead generation are the lifeblood of any business, online or off. A system for client attraction must be put in place at the start of any new business. It must be continually tested. It must evolve from change and be validated for positive returns every step of the way.[read more]

Social Media Marketing Means Big Business for Small Businesses [INFOGRAPHIC]

February 26, 2014 by Irfan Ahmad

Social for small business.

In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.[read more]

8 LinkedIn Profile Tips for Small Business Owners

February 22, 2014 by Melissa Leiter
1

LinkedIn Tips for Small Business

Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.[read more]

What Does Success Mean to Your Small Business? [GRAPH]

December 6, 2013 by Sarah Matista

small business success

As the year comes to an end, how do you think your small business fared? The answer will be different for everyone, and the criteria the answer is based on will be different as well. Depending on your goals and priorities, “success” may mean something else for you than it does for the shop owner down the street.[read more]

5 Things Every Small Business Owner Should Know About Social Media

December 3, 2013 by Stephanie Frasco
6

Small business and social media.

Things have changed online. Gone are the days when having a website was "chic" and enough. Oh, the good ol' days. While it now takes a bigger investment to succeed online, the benefits outweigh any excuses you can come up with. The fact of the matter is you have to be active on social networks.[read more]

Small Business Saturday: 5 Ways to Support Local Businesses

December 1, 2013 by Shannon Belew

Support Local

Are you supporting local businesses? With another Black Friday in the rear view mirror and Cyber Monday just on the horizon, shoppers are encouraged to make a detour to small businesses in their town and shop local on what’s been declared Small Business Saturday.[read more]

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20 Best Applications for Small Businesses [INFOGRAPHIC]

November 10, 2013 by Irfan Ahmad
5

Best Small Business Apps

If you are starting up your business, choosing from thousands of apps can be an overwhelming task. But more and more small business owners are adopting exceptional management tools and applications to run their business from the palm of their hand.[read more]

A Guide to WordPress for Small Businesses

November 4, 2013 by Álvaro J. Soltero
5

WordPress small business guide

WordPress makes sense for small businesses because you don't need web design or programming experience at all. Pretty much anyone can create a website on WordPress; however, there are a lot of options and roads you can take, so we've outlined a guide to get you started properly.[read more]

How Smaller Brands Can Level the Playing Field with Social eCommerce

October 16, 2013 by Himanshu Sareen

With social media predicted to be contributing to over $30 billion in web sales by 2015, and more and more shoppers citing the influence of social networks on their purchasing decisions, smaller brands have a new medium through which to gain notoriety for their wares, at little to no cost.[read more]

Charitable Marketing Strategies: 8 Ideas for Small Businesses

October 15, 2013 by Sarah Matista
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As the holidays approach, charitable organizations are really starting to ramp up their outreach and marketing in order to capitalize on the ‘season of giving’ to come. If you’ve ever considered philanthropy or charitable marketing as a strategy for your business, now may be the perfect time to think of creative ways to get involved.[read more]

How to Make Your Small Business Grow Faster

October 10, 2013 by Jennifer Hutson
2

Small business growth

The online environment offers many opportunities to small businesses. Opening new locations, reaching out to new markets, establishing partnerships, promoting your products and services, all of these can be done online faster, easier, and at a significantly lower cost than in the real world.[read more]

5 Ways to Conquer Instagram For Your Small Business

September 11, 2013 by Sarah Mincher

One of the most recent (and exciting) additions to Instagram is video. Users can now upload up to 15 seconds of custom video and apply one of Instagram’s famous filters to the finished product. Online Video Rankings report an all-time high of 188 million U.S. Internet users watching 37.7 billion online content videos in August alone.[read more]

4 Things Small Businesses Must Understand About Social Marketing

September 8, 2013 by Mark Cooper
3

Small Business and Social Marketing

Social marketing is not just for big companies. It’s a practice – a discipline – any business, of any size, can jump into. But that doesn’t mean all social marketing strategies are one-size-fits-all. For small businesses there are some very basic essentials that deserve attention.[read more]

Small Business Guide to Social Media Mastery [INFOGRAPHIC]

September 2, 2013 by Douglas Karr
1

I’m still not convinced that every business is ready to invest in a social media strategy. There are companies like Apple who have incredible brands, fantastic advertising, and great products that drive marketing through their user community. Apple doesn’t need to be active in social media to survive and flourish.[read more]

Small Businesses Can Now Promote Themselves on Foursquare

August 20, 2013 by Elizabeth Kent

Foursquare for small businesses

Foursquare recently announced a new feature that will bring even greater benefits to small businesses: self-serve ads. This means that small businesses that pay for the service will rank higher in the search results for potential customers who are in the area.[read more]

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The Social Media Reluctant

August 14, 2013 by Ric Dragon
1

The real magic in social media happens in the engagement. That’s where you actually share information back and forth with someone. Being social is deeply embedded in our brains. When people are social with one another, they share, they gift, they get feelings of well being, and they develop trust. All of this is at the center of doing business.[read more]

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The Not Overwhelming Guide to Social Media for Small Business

August 3, 2013 by Ken Myers
3

Small Business Connections

Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.[read more]

Tips to Master Social Media Marketing for Small Businesses [INFOGRAPHIC]

July 24, 2013 by Aaron Elliott

The social platform is so powerful that more than a quarter of small business marketers allocate at least one hour daily for social media marketing. On a more minute level, more than half of small business marketers spend 10 minutes or more daily on social media marketing.[read more]

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9 Web Marketing Tips To Help Your Small Business

July 18, 2013 by Mark Saghy
3

Web marketing is one arena where small businesses can compete against larger companies within the same field. While the size of a budget does influence the amount of money that can be directed towards marketing costs, on the Internet, every company performs on the same stage. With these web marketing tips, you can help your small business thrive and succeed.[read more]

 
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