About Social Media Today
social media strategy
What do The Hunger Games and Social Media Have in Common? You Have to Fight to Survive!
There is something to be learned from the social media strategy employed by the marketing team of the hunger games. Early planning was a significant part of the success along with how they enticed engagement. [read more]
Social Media Secrets for a Sold-Out Event
You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event. [read more]
Three Reasons Why Happy Brands Win in Social Media
Image: Rafal Olechowski/Shutterstock
In social media, there is a distinct advantage for brands that are happy vs. those that are not. Social media, it has been said can be the ultimate BS meter. You can "fake" happiness for a short period of time, but it is highly difficult to fake it in the long term. [read more]
Five Roles of a Social Media Strategist
Key takeaway: Buy a lot of hats. You’re going to need them all for your social media strategist to wear because he or she plays a key, multi-functional role in your company that should never be underestimated. [read more]
How To Use Twitter For Business
Image: Stokkete /Shutterstock
Tweeting alone won’t magically generate customers. You also need a deep understanding of your audience, a social media strategy, and a way to measure results in order to achieve Twitter success. Most importantly, you need to know why and how you will use Twitter before you get involved. [read more]
For God's Sake, It Is 2012. Get with Social!
Photo by Carol Neuschul via Flickr
Do it right or don’t do it at all. In 2012, big is becoming small and small is becoming large. Your business is the target. [read more]
"Flawsome" and the New Consumer Mindset
There was a time when the market was an advertiser's heaven. The available technology provided only one-way communication -- TV, radio and printed publications -- and the advertisers exploited this to the hilt. Audiences had no choice but to take it all in; they had no say in the matter and their role was simply to be convinced of their need then go out and buy the products. [read more]
Facebook Timeline for Brands: 10 Things to Get Right
With the best part of a month to go before Facebook automatically switches over all brand pages to Timeline it might seem like businesses have plenty of time to get everything ready. However, there's much more to do than simply upload a new cover image. The whole way Facebook looks, works and breathes has changed. [read more]
How to Integrate the Social Web into Your Business
Here you have my “no problemo” approach, I would like to provide you with some movements that may help in your path towards building an online presence. Find here some of the essential points for implementing the social web, social media and so, new media into your business. [read more]
Why Your Small Business Needs To Get Mobile
Photo by Ed Yourdon via Flickr
Mobile marketing means moving information from your business right into the hands of your customers when they want it and where they want it. With mobile marketing, customers can have access to your business 24 hours a day, 7 days a week, from virtually anywhere in the world. [read more]
How To Create Traditions For Your Social Peeps
Image: Kimberly Vardeman/Flickr(creative commons)
A tradition can range between getting together with the family for Thanksgiving every year or something like having to kiss your significant just before you both fall asleep. Traditions should be taken into account when you think about your social media strategy [read more]
HR Role in Social Media Strategy
HR needs to be involved in social media strategy. It helps them recruit the best talent. You also need their support to handle employee issues that can arise when you have social media. [read more]
Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson
Awareness, Inc. sits down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harness its power. Learn insights how to become a master of EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success. [read more]
Social Media 2012: How ICANN Has Changed the Universe with gTLD's (or not)
With the announcement on Jan 12, 2012 that ICANN is expanding the of number of gTLD’s & you can petition for your own custom domain extension you my be wondering if & how it affects your Social Media Strategy in 2012. Frankly, it doesn't. In Fact, because of how people now 'search' having a dot com address may be irrelevant. However, there's some very foundation level items that it does do that you really want to know about [read more]
State of Social Media Marketing: New Report
Awareness, Inc. shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Their annual State of Social Media Marketing report comes with insights from those leading the efforts at the C-level and those who manage the social marketing function within their organizations, as well as a number of business leaders who are helping to bridge the social gap within their enterprises. [read more]
Do You Need a Social Media Champion?
"Why You Need a Social Media Champion, an article by Li Evans, makes the case that a social media champion can be a valuable addition to any company or agency." [read more]
5 Social Marketing Lessons from Social Fresh Baltimore
"Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways." [read more]
Social Strategy and Crisis: A Video Interview with JetBlue
To learn more about JetBlue’s social media strategy and the thinking behind it, I interviewed Morgan Johnston, JetBlue’s manager of corporate communications and its social media strategist. [read more]
The Business of Social Media
The astonishing growth of companies such as Facebook and Twitter has prompted many businesses to stake their claim on the social media landscape. Needless to say, these social networking platforms have shown some serious staying-power. However, with nearly 79 percent of companies owning a profile on a major social networking site, it is... [read more]
What Makes an Awesome Content Strategy?
Having a great content strategy is one of the most important aspects of any social media campaign, as it’s the content you produce that often acts as the ‘ice breaker’ that connects you with new audiences. The better your content strategy is, the more powerful relationships you can build and the larger your audience will grow through social media. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”