About Social Media Today
measurement
Human Media Metrics – Measuring Human Interactions on the Web
Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics? [read more]
How to measure ROI of online video
Tips on how to measure the ROI of online video campaigns. [read more]
Measuring Influence on Pinterest
With Pinterest's growth continuing at break neck speed new measurement tools are being released to help brands better understand the results of their usage. Two tools worth noting are PinPuff and PinClout that give Klout like figures on how 'pinfluential' you are. [read more]
If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You
Photo by Luca Sartoni via Flickr
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]
Klout and Social Media Influence Scoring - Get Used to It
Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay, though. [read more]
It’s Not the Metrics. Your Marketing Just Sucks.
Despite the increasing availability of tools to help them link their campaigns to the bottom line, the majority of marketing executives are dissatisfied with their companies’ ability to measure marketing and social media ROI. News flash: It’s not that you have bad metrics. It’s that your marketing sucks. [read more]
13 Questions Answered with Facebook Fan Page Analytics
"At Simply Measured, we've been knee-deep in Facebook Fan Page analytics, working with top brands and agencies to make sense of Facebook data. To highlight the analysis and our customers are doing on Facebook, we put together a top 10 13 list of key questions you can answer with Facebook Fan Page analytics." [read more]
How to Measure Your Audience Through Social Media
The truth of the matter is that in order to get a Return On Investment (ROI) from social media you have to put in the time, to understand what's right for your goals and objectives. Be bold in experimenting with new approaches to measuring success. Learn from failure. Reboot and reiterate. [read more]
.png)
What on Earth IS Influence?
Last week Like Minds ran some free events for Social Media Week, one of which was on Social Influence. The participants debated digital influence over and over, bringing their different views of what they considered influence to be and what it looked like. Followers, shopping, reach, action, volume – these were the things that... [read more]
6 Buckets of Social Media Measurement
As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if you are social engagement efforts are successful? [read more]
2011 trends: Social media monitoring and ROI
If you think social media metrics are useless, you’re not alone. They are time-consuming, heavy on the paperwork and sometimes downright awkward. Social media metrics can add more useless numbers that distract you from getting the real job done. But that need not be the case: like performance reviews, social media metrics can... [read more]
Proven Measurement Strategies for Social Media
The buzz surrounding Social Media is deafening in marketing today and every marketer is under pressure to deliver smart, powerful campaigns that utilize Social in relevant and effective ways. However, a lack of benchmarks, combined with a massive amount of data possible to capture has made the actual choice of what to measure no... [read more]
Social media metrics: Engagement alone is not a good metric to follow
“The meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.” —Mark Horowitz, “Visualizing Big Data.” Wired. Today there are number of analytic programs that analyze numbers but the big problem is that they can’t analyze sentiment. Sure you can... [read more]
9 Point Social Media Expert Evaluation
Is it possible to measure a social media expert? This post has one (very contentious) suggestion of how you can do that by the numbers. [read more]
The numbers game in social media
I was talking with an acquaintance who told me he knew someone who could get 7000 followers in about days on Facebook. By followers he meant people on a personal page, as opposed to a business page. It sounds impressive, but I asked him what 7000 followers really meant, beyond the numbers itself. I pointed out to him that shear numbers... [read more]
Social Media–What Do I Do With All This Data?
One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?” The easy answer is something like “your metrics will show you” or “you’ll be the most popular man in the universe”. Of course it’s not rally that simple and that leads to the inevitable and important metrics... [read more]
Measuring social media and the value of information
Lately I’ve been reading a book called How To Measure Anything during my commute, and it’s exactly what it sounds like. The author focuses on the so-called intangibles and immeasurable in business, and I am a giant nerd (in case there was any doubt left). The book was published long before the struggle to quantify social media, but the... [read more]
Can social media be quantified?
There was quite a conversation on the LinkedIn board on my post “Facebook advertising case study: But what did it do for sales ?”. The bottom line in my article is that soft metrics like impressions and engagement mean very little if they didn’t directly contribute to the business objectives of increasing sales, lowering costs or... [read more]
6 Checkmarks Towards Quality Social Media Research
Almost anywhere you turn, someone is offering social media tracking, monitoring, measurement, evaluation, or some other form of analysis of social media data. How do you know whether you’re getting quality goods? Here are six things to checkmark before you get started on the journey. Search Quality: What are the restrictions put... [read more]
How to be a Marketing Thermostat
Thermometers and thermostats are useful temperature management instruments. Both are valuable, but they have different purposes. Thermometers measure the temperature while thermostats control it.Marketing thermometers spend most of their time providing slightly different opinions on events originated by thermostats. The Old Spice... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”