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adding value

Ask What Value You Can Add

December 2, 2013 by Harold Jarche

adding value / shutterstock

Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing. That value could be just parking things for easy retrieval. It is definitely not filling activity streams with massive amounts of unwanted information. Find ways to separate signal and noise.[read more]

Why we’ll all be talking about the value of social media in 2011

December 20, 2010 by Matt Rhodes

The debate and discussions about measuring social media, and those about social media ROI, often focus more on what can be measured than on the value that social media is creating for a brand. Over the last few years as brands have been experimenting with social media this is not unexpected. When we go through periods of innovation...[read more]

Social Media Today Webinar: Adding Value with Online Community; How to Leverage Community for Fun & Profit

December 18, 2009 by Maggie Fox

Do you like Fun? Silly question. Ok, well how about a little profit? Yep?Maggie is moderating another webinar at Social Media Today on December 18th at 1pm EST. The topic is Adding Value with Online Community: How to Leverage Community for Fun & Profit. Guest speakers are  Rachel Happe, Co-Founder and Principal at The Community...[read more]

Get Your Viral On

June 16, 2008 by Sam Huleatt

So you want to make your product or company go viral. The first thing to know is you don't choose viral; viral chooses you. The best you can do as a marketer is position something to have viral potential. This is accomplished by positioning your product in three ways: Psychological Undercurrent Social Value Proposition Maneuverability...[read more]

Elemental Marketing: Designing Sociable Media

May 6, 2008 by Steve Mann

Ever have a term buzzing around in your head, & not sure why? Well I do now and I'm actually writing this post ass backwards, starting with the title and seeing where it takes me. You see, I'm praying in front of the laptop god hoping it takes me some where good, and I've been praying for guidance :) as I compile the strategies and...[read more]

Social Networking: Build your own community

March 18, 2008 by Paul Chaney

I write a column for Practical Ecommerce magazine focused on social networking (pretty much anything social media related actually). They run the articles in their blog as well, the latest of which is up. Here's the opening paragraph: There is not a day that goes by that I don't reflect on how to leverage social media, including social...[read more]

Measuring the ROI of a blog post (or the Law of Unexpected Consequence)

March 13, 2008 by Andrew Smith

The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee's last hurrah for PR gets that honour - though that one clearly benefited from a Stumbleupon recommendation). It has however generated comments from the likes of...[read more]

Adding Feedburner FeedFlare social media tools to Typepad blog

February 28, 2008 by Paul Chaney

After spending a good deal of time on Steve Rubel's blog I got to noticing that he had a bunch of cool social media stuff in the footer of each post... Technorati links, Digg, delicious, etc. Using Typepad for my blog, as does Steve, of course I wanted to have all that as well. So, I searched under the hood of his blog to view the...[read more]

Zoho: A Suite of Many Online Apps for Small to Midsize Business

February 28, 2008 by Bill Ives

Here is a cross post from the AppGap that I wanted to share with you as it speaks to an interesting collection of online applications. I recently spoke with Raju Vegesna, the Zoho Evangelist, about the large suite of online applications that they offer and continue to expand. Zoho aims to provide the complete suite of online office and...[read more]

Social Media Marketing and the Skeptics

February 19, 2008 by Jim Tobin

I'm heading out of town early today and don't have much time for a long post, but just wanted to share sort of a rambling. Over the last couple of weeks in particular, I've seen a number of posts questioning the value of social media marketing.  Some of these (like the first link) are helpful and quite thoughtful and rightly say,...[read more]

Control +Need = Value

February 15, 2008 by Deborah Schultz

I have never been a fan of  the banner ad [understatement] nor understood why this niche advertising vehicle took off the way it did.  Why did the online world settled for such an old model applied to such a potentially rich environment like the web.  In a recent conversation with my buddy Scott Kraft we even argued that...[read more]

Social Media Marketing - what is it good for?

February 14, 2008 by Brian Magierski

In preparing for the SXSW Social Media Marketing Metrics panel at 5pm on Saturday, March 8th, I've been giving further thought to the use of Social Media for marketing purposes. Many companies continue to struggle with how to best leverage Social Media. This struggle goes beyond marketing, but right now my focus is on what value exists...[read more]

More on the Myth of Control

February 6, 2008 by Maddie Grant

Whoowee! The Blogoclump is all abuzz with talk about the "myth of control", or the fear that associations seem to have (as I saw first hand at the Technology Conference and also at the Great Ideas Conference in Florida) about losing control - over their content, their communications, their marketing, you name it - if they were to embrace...[read more]

Social networking value

January 31, 2008 by Stephen Collins

Laurel is on a roll today - I'm riffing off her again. This time, she's pointing out exactly where she's built professional value off her social networks and equally, just how it might apply to the business world. I couldn't agree with Laurel more. I've gained immeasurable non-paying and intangible benefits from social networking -...[read more]

What Makes Twitter So Valuable?

January 18, 2008 by Mike Prosceno

Twitter is one of those things that I CAN see the value in it but, candidly, I'm still having a bit of difficulty extracting that value. You see I'm new to Twitter and while I don't “tweet” a lot at the moment, I am lurking and learning with the hope and expectation that at some point I'll be as productive as others — like...[read more]

Twitter's split personality

January 16, 2008 by Steve Mann

Larry Dignan wrote a post on whether or not Twitter needs to be industrial strength. And he and others like Shel talk about its technology challenges as well as the perennial questions on how to monetize this beast.  Besides the everyday, knock around, micro-blogging, "yo, I'm at Starbucks @ 89 and Broadway..." there's a very...[read more]

Ten Realities of Managing and Using Technology to Generate Business Value []

January 15, 2008 by Stewart Mader

"Years of managing, studying, developing, consulting on, and using information technology have taught me the realities of using technology to help generate business value. Here are ten of these realities:"Link to original post[read more]

Here's a great idea!

January 9, 2008 by Maddie Grant

<?xml:namespace prefix="o"?>Just got this email from George Breeden at RSM McGladrey to the ASAE Technology listserve: "...the Technology Section Council has been working to collect resources through the Effective Technology Practices initiative. As part of that effort, we will be "hosting" a monthly topic for the list as a way to...[read more]

The "open" social graph on the horizon

January 8, 2008 by Josh Bernoff

by Charlene Li The Data Portability Workgroup (DPW) announced today that Google, Plaxo -- and the big surprise -- Facebook, will be participating in discussion on how users can "access their friends and media across all the applications, social networking sites and widgets that implement the design into their systems." This couldn't have...[read more]

Pandemic Labs quoted in Social Marketing article from Wharton Business School

December 13, 2007 by Matthew Peters

Pandemic Labs co-founder, Matthew Peters, is quoted in an article published yesterday in the <?xml:namespace prefix="st1"?>Wharton Business School magazine, “Knowledge@Wharton.” The article, entitled “Social Marketing: How Companies Are Generating Value from Customer Input,” discusses numerous aspects of the...[read more]