About Social Media Today
community
Facebook Hashtags: What Will They Mean for Brands and Users?
Facebook hashtags
Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]
When User-Generated Content Goes Too Far
Attention, community managers: don't go nutzo with user-generated content. Because as transparent and effective as it can be, it can also be lethal to your brand or organization if overdone or done poorly. Follow these tips to make sure your brand isn't lost in the crowd(-sourcing).[read more]
Twitter Best Practices: Twidiots, Twools, and Other Twitter Types to Avoid
As Twitter basks in the glory of being the fastest growing social platform in the world, chances are there are lot of new "Tweeps" on Twitter. If you’re at all concerned about who you might want to avoid on Twitter, here’s a handy field guide to 8 Tweeps you don't want to meet or be on Twitter.[read more]
How Social Media Helped Reinstate an Ousted University President
What some may not know is that prior to the first story being published in the newspaper, and many hours before the first television stories came to light, the social media universe had been going full throttle and the digital groundswell continued until finally, more than two weeks later, the President was reinstated.[read more]
7 Goals of Successful Community Management Strategy
Most people involved in social media or community management have experienced this many times. You take on a new client, or start a job with a new role, and management is very excited to see you. The company really needs to do more with social media, they declare with enthusism. And they are confident you can make it...[read more]
Help! I think I’ve done something stupid. What should I do?
That thud coming from the washing machine must be our Kindle. What did our friends on Facebook have to say about this unfortunate development?[read more]
“I want a million followers” is not a social media strategy.
...it’s better to focus on community-building, rather than metric building. If you are using social media as a tool to stimulate discussion, interact and offer valuable content deemed to have high authority in your subject, you will see a healthy level of growth of followers that will be an asset to your community.[read more]
Be More Social Using Buffer for Social Media
Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following.[read more]
I Dreamed That I Was the Goldman Sachs' Social Media Strategist
Here are some of the reasons why I think it's the ultimate opportunity to prove the potential impact that social media can have in managing reputation and tipping the scale in the all-important "court of public opinion." Executing a digital strategy for Goldman Sachs that would change the sentiment of both the public and Wall Street would be the validation that social media, and especially social media in the financial services sector, really works. It's the ultimate use case.[read more]
Stop MANAGING your customers and start ENGAGING them!
Companies are struggling with how to approach their customers in social media. The available technology is often narrowly focused and companies are intimidated by the fact that they need to stitch several technologies together in order to bridge the gap between traditional CRM and the tsunami of feedback data available in social media.[read more]
The BodyRock.Tv Social Media Phenom
For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all striving for the same goal: staying fit, in a reasonable amount of time.[read more]
Facebook adds "Listen" button to band and artist fan pages.
Facebook adds a "Listen" button to play tracks straight from artist and band fan pages.[read more]
Three Amazing Crowdsourcing Campaigns
There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new...[read more]
Social Strategy and the Non-Profit
Photo by Ed Schipel via Flickr
Things for a non-profit to consider when embarking on a social media voyage.[read more]
15 Ways To Use Facebook Pages for Business
Photo by Brent Payne via Flickr
Facebook is changing the way many businesses interact with their customers and promote their company. It is very exciting to have a tool that costs nothing but is powerful and gives the opportunity to reach hundreds, thousands, even millions. It isn’t just big brands that are finding success on Facebook, even small mom and pop stores are unleashing the potential to reach new customers in their community. There are many ways to use Facebook for business and since the resource is free it’s important to utilize the sites full potential. I hope that the following list gives you some great ideas for your own business Facebook use.[read more]
How to Create an Online Community Haiku Contest
In this article, I am going to discuss how to implement a Haiku contest for your community. We will be using the English Haiku style for this article in order to focus on creativity and engagement with your community. Enjoy![read more]
Communities are Bullsh*t
Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, but for all your efforts (I know the hard work firsthand) how much is that “community” affecting your brands bottom line? Chances are, not a whole lot.[read more]
The Future is Already Here... Utilizing Social Media to Travel Abroad
"The future is already here" features Tom Meyers, editor and founder of Eurocheapo, eurocheapo.com/. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Sarah Silbert, youtube.com/user/theupstartcrow.[read more]
Is Your Bartender the Perfect Community Manager?
Is there such a thing as the perfect community? What would be the definition of a perfect community? Does the perfect community have exist? Does the perfect community have trolls? Do you need to manage or maintain the perfect community? These are all interesting questions to think about. Everyone has their own definition of the perfect community.[read more]
What 'Community' Means to Me: 17 Teenage Perspectives
Westfield High School’s “Entrepreneurship 101” class with their visionary teacher Lauri Russo
"This was definitely clear to me yesterday – as I was at Westfield High School’s “Entrepreneurship 101” class (the second session to be exact) – interacting with kids between the ages of 14 and 18 – and their visionary teacher Lauri Russo. We had been chatting about conversations, the humanization of brands, community in online spaces and in the real world, and trust."[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”