About Social Media Today
social media monitoring
Watch Out: Rogue Social Media Marketing
If there's one thing I've noticed in social media and more specifically in business to business sales, it's that employees of a company may create a Facebook Fan Page, but the president is not aware of it! In the last 6 months alone, I’ve noticed about 4 cases in my city (Vancouver, BC.)ProblemFrom a public relations and branding... [read more]
Are Brands Royally Screwing Up On Social Media?
A recent study revealed some very telling things about brands, social media and how many are still not getting it. [read more]
Social Media Correspondents: The Future of Social TV?
Louise Roe for Louis Vuitton
"Social Media Correspondent" is a new job, rising in the entertainment industry but also interesting for brands like Louis Vuitton. Will it be the main warground for Social TV? [read more]
Social Media Monitoring: What Does It Actually Mean?
This article defines social media monitoring and provides 7 easy steps to monitor what is being said about you online. [read more]
5 Steps for Successful Social Media Monitoring
Social Media is critical to your organization's success, especially going forward as more and more customer connections and engagement are moving there. With millions and millions of people spending more and more time on social sites, it only makes good business sense to be there with them. Just like any business decision, this should be thought out and not jumped into haphazardly. Here are 5 great tips for success in using this valuable avenue. [read more]
Using Social Sites to Accomplish Your Goals
Question: Can you effectively engage multiple social sites with limited staff? I attended BlogWorld in Los Angeles and went to a website marketing session. There was general agreement in the room that the purpose of social media was to direct traffic to your website. If the conversation takes place on Facebook, Twitter, Google+ or... [read more]
Novo Nordisk Handles Paula Deen Reactions on Facebook
I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good... [read more]
Can Social Intelligence Solve the Annoying Neighbor Problem?
Image courtesy of author's blog
Have you ever moved into an apartment or home only to find out that you have an eccentric neighbor next door that makes you want to move right out? Have you ever loved an apartment when you visited during the day only to find out after you've rented that the walls are paper-thin and at night when everyone is home you get to hear about... [read more]
Optimizing Your Social Marketing Program – A Practical Way to Social Media Optimization (SMO)
"If you are serious about your social marketing program, you are likely focused on executing across a number of social platforms. I am of the mind that ideas are a dime a dozen and execution is key to success – that is, if our ideas are right to begin with. This is why I always advise our clients to take a breather and check in on their progress in the social realm at least twice every year." [read more]
Social Media Marketing Analytics - Rules of Engagement, a Supplement to the 7-Part Series
"After listening and uncovering valuable insight and planning appropriately, make sure you are set. While you are getting set, and just before you are ready to go, read the following rules of engagement and stick to them!" [read more]
Social Media Marketing Analytics - Competitive Research, Part Three of an Exclusive 7-Part Series
"The key is track your competition the same you can track your own brand. It is vital to analyze content & conversations around your brand as well as your competitor's. Social media marketing monitoring tools such as Alterian SM2 can track competitors in the same way you can track your own brand." [read more]
Brand Audit Best Practices
Do you know how to conduct a social media brand audit? Now you can. [read more]
What A Good Social Media Marketer Already Knows
Image source: Author's blog
Being a productive social media marketer can be overwhelming at times, but there's a few distinct characteristics that identifies the ones who get it. Do you get it? [read more]
5 Social Media Metrics You Should Be Measuring
You’re spending serious time and money on social media, but are you measuring your return on investment? If not, how do you know it’s even working? By measuring these 5 metrics, you will be well on your way to getting an accurate representation of your ROI. [read more]
4 Steps to Instant Social Network Omnipotence
Take control of your social media channels with a daily email notification that provides a detailed summary of all events across your social networks. [read more]
Pizza Hut's Social Media Mistake
Pizza Hut Southern California's Facebook Page suffered a little social media embarrassment Thursday night, thanks to one little checkbox. [read more]
Social Analytics Deliver the Right Messages to the Right Audience
By creating an awareness of how people are responding to our social campaign, we are able to zero in with precision and deliver higher quality message that create a higher quality of response. [read more]
Why Online Listening?
"Want to know how to sharpen your online listening skills? Welcome to our three-part blog series covering the basics of online listening, coupled with the most frequently asked questions." [read more]
Metrics That Really Matter
All business people want to see metrics and analytics. The problem is that most of these people do not understand the important metrics of social media. Check out what Metrics you should be monitoring and what they mean in the overall picture. [read more]
Three Key Ways Brands Can Manage Risk in Social Media
Due to the sheer growth in conversations and user-generated content, by its very nature social media leaves brands and users open to a number of risks as well as opportunities. As a result, the need to be proactive, identify possible risks ahead of time and develop an appropriate social media monitoring platform and process is key. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”