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Digital Era Success: Five Building Blocks

February 3, 2014 by Courtney Hunt

Digital Era Success

Many people are trying to wrap their brains around the applications and implications of social and digital technologies, particularly from professional and organizational perspectives. I’m often asked what I think are the primary building blocks for Digital Era success.[read more]

Social Media for Business: Never Miss a Single Trick!

November 2, 2013 by Ness Garcia

Social Media and Business

Going into social media completely blind can be one of the worst things to do because not only will your overall social media campaigns fail, but you might end up hurting the image of your business. To help, here are some tips and tricks to keep in mind.[read more]

5 Questions to Ask Before Implementing a Social Media Strategy

April 28, 2013 by Jameson Brown

strategy and execution

Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.[read more]

Gut Check: Are You a Social Media Fraud?

December 2, 2011 by Kevin Fawley

"I’ve watched in horror and disgust at how quickly the social media consulting industry has become a water-downed mess. Apparently all it takes to consult on social is a twitter account, the ability to create a landing page on Facebook and the Mashable iPhone app"[read more]

The Mistake That Some Startups Make

January 9, 2008 by Sam Huleatt

  From an investment perspective it has always bothered my that some startups launch with the goal of first obtaining scale, and only later introducing advertising or other form(s) of monetization. However, this strategy has also bothered me from my perspective as user. It wasn't until now that I knew why.<?xml:namespace prefix...[read more]