About Social Media Today
inbound marketing
Inbound Marketing: A Salesperson's Perspective
down the rabbit hole?
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.[read more]
The State of Inbound Marketing [Minus the Mind-Numbing Details]
Earlier this week, HubSpot published its annual report on the state of inbound marketing. If you start reading it today, you may be done in time for next year's. Read this article for the skinny version.[read more]
Is Your Inbound Marketing "Expert" Really An Expert?
Marketing..."expert"? / shutterstock
How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? Don't be fooled. Here are some tips to help you determine if your inbound marketing expert is truly an expert.[read more]
Becoming a Better Inbound Marketing CMO
The concept of Inbound Marketing can be confusing for the non-digital native CMO. There’s more to Inbound Marketing than hiring your nephew to write tons of witty blog posts. Here are 4 ways to become a better Inbound Marketing CMO through the use of Inbound strategies.[read more]
Your Ideal Prospects: 3 Steps to Finding Them
Wouldn’t it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of any size. But first, you must get to know your IDEAL PROSPECT.[read more]
Inbound Marketing: 3 Tips To Make Your Awesome Content Go Further
Here are three tips to make your content go further so you can save time and present brand-consistent images across multiple platforms.[read more]
The Rising Influence of Social Media [INFOGRAPHIC]
A lot goes into a complete inbound marketing strategy, and one is required in order to fully capitalize on winning in social media. If you are still on the fence about the importance of social media, this infographic from Brafton should help convince you.[read more]
Integrated Digital Marketing: The Basics
One-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today’s techonomy, businesses need to adopt sophisticated marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.[read more]
Identify and Measure Social Media Influence for a B2B Marketing Strategy
This article provides a step-by-step strategic approach to integrating social media into your targeting/buyer behavior and business marketing strategy. It includes five steps for identifying and measuring social media influence in B2B organizations.[read more]
What's the Right Price for Inbound Marketing Services?
Pull Marketing via Shutterstock
The good news for both providers and clients is the move away from the hourly billing mentality to one of service packages tailored to the specific needs of the client. Hourly billing is much less focused on outcomes and efficiencies whereas package pricing is centered on specific deliverables based on their relevancy to the strategic objectives.[read more]
16 Keys to Grow Your Business with Effective Online Marketing
Pull Marketing Shutterstock
We all have the power to filter out advertising and we’re not afraid to use it. Marketers need to do a 180. You need a new plan, a plan to put the power of pull to work. Here it is.[read more]
Everything You Need to Learn About Blog Comments and SEO
It is an effective SEO tactic to leave comments on the blogs of people with digital influence, but not for the reason you might think. The value comes from audience engagement that builds relationships - most bloggers love comments, and it's a great way to get noticed and develop relationships that increase your authority and digital influence.[read more]
Facebook Marketing Statistics You Need to Know
A powerful and effective way to amplify your marketing mix and generate new business is social network marketing. Establishing a social media presence for your business is critical. What better place to establish or improve it than the major social network: Facebook? In order to succeed at social network marketing, you need access to high-quality, hard data and solid analysis and advice.[read more]
Social Media Makes Its Impact in the C-Suite
In many organizations, CMOs and marketing directors have been making social media pitches internally. Meteoric growth in social media marketing for businesses shows that businesses have listened to their CMOs – perhaps even some were listening to us.[read more]
How Online Content Impacts Your Social Media Marketing Strategy
Businesses are learning that getting social with their content creates a virtuous cycle: sharing web-based content on social media expands a brand’s social media reach; greater social reach in turn drives more traffic to a company’s web-based content, multiplying its reach, and so on.[read more]
Content Factory Basics: 5 Rules for B2B Content Supremacy
Your content factory should be creating content that speaks to your target audience’s needs at that specific point in time. That content should reflect a deep understanding of where your prospects and customers are on their way down the path to purchase and includes the appropriate messaging to shepherd them through every step in that journey.[read more]
Stop stalking your prospects. Give them great TOFU content!
You’ll have a much better chance of building lasting, repeat and referenceable customer relationships if your website and marketing cater to the entire sales funnel, especially the top! After all, you can only nurture and qualify prospects when you have healthy activity at the top of the funnel. Capitalize on your visitor's need to browse and create engagement that converts to leads and sales with lots of quality content and Great Top of Funnel (TOFU) offers![read more]
The Economics of Inbound Marketing: Lower Costs, Higher Conversion
In marketing today, you embrace economics or you embrace unemployment. This article highlights the stats that have the connected world going gaga for the blogging, content marketing, SEO, and social media tactics that constitute inbound marketing -- a world where the objective has changed from finding customers to employing Internet-based tactics to allow customers to find you.[read more]
People do business with people, not companies.
In today's super-fast age of social media and daily advances in technology, it's reassuring to know that the old-fashioned method of picking up a phone and having a conversation fits in just nicely for building business.[read more]
Stop Ignoring Your Prospects. 4 Lead Nurturing Tips You Can't Overlook.
You got the prospect to respond and give you their contact information. You did it, right? Well, sort of…failing to follow up with great lead nurturing at this point in the process is like making a really amazing business contact at an event, getting their business card, and then filing it in your rolodex.[read more]
“I use hootsuite which allows you the option to "auto schedule" with their peak time algorhytm or you can schedule the time manually. Works great. Hootsuits has so many great options from organizing twitter streams by lists, keywords, user names as well as scheduling, attaching files, shortening links, etc... ”
“As a follow-up, the examples in this article are used with permission from the recently published book Social Business Intelligence: Redicing Risk, Building Brands and Driving Growth with Social Media (© 2013, 191 pgs., hardback, Ascendigm Press). You can read an extended excerpt from the book here.-kg”