About Social Media Today
actionable listening
A 5-step methodology to sell creative ideas with Social Media
When it comes to creativity, most decision-makers may appear reluctant because it lacks tangible arguments & facts. In the meantime, traditional marketing tools are not enough to justify an investment. There's a need for creativity marketing to take the lead. Here's a 5-step methodology proposal in slides, which attempts to plug in creatives and marketers.[read more]
Social Media World Forum #smwf
I had the opportunity to present at the Social Media World Forum earlier this week. I talked about Actionable Listening on the Social Web and highlighted a few case studies; one from Starbucks and the other from Intel. Christine Tran did an excellent job capturing notes from most of the conference including my twenty minutes. I was...[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”