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How Good Are You at Inbound Marketing?

April 11, 2014 by Alistair Norman

inbound marketing checklist

Where exactly are B2B marketers going wrong with their inbound efforts? There are certain things that every B2B marketing team needs to check off on their list to inbound marketing success, and these 5 key elements of a high performing, strategic inbound marketing approach are a good place to start.[read more]

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How to Choose the Best B2B Social Media Marketing Channels

April 7, 2014 by Steve Minks
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b2b social media marketing

B2B marketers should be wary of trying to maintain too many social media accounts; they should identify two or three that are best for their purposes. By targeting the right platforms in the right way, they should see a significant return on investment.[read more]

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The Social Selling Revolution Is Here! Are You On Board?

March 21, 2014 by Julio Viskovich

Social selling

B2B sales is an industry that is ripe for disruption as teams and organizations are currently going through a period of flux and change as tools, tactics and even methodologies that have been employed for years are suddenly finding themselves ineffective and adopted by the masses.[read more]

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Twitter Becoming Powerful B2B Marketing Tool

March 18, 2014 by Scott Gulbransen

B2B marketing with Twitter

When I first joined a B2B company, a colleague said to me: “At least you don’t have to deal with Twitter anymore.” Nothing could be further from the truth. While many B2B marketers dismiss Twitter as an effective awareness and conversion tool, mobile adoption of the social network means its importance and influence are increasing.[read more]

Why B2B Marketers Need a Ping-Pong Plan

March 5, 2014 by Ardath Albee

Ping-pong plan for B2B.

Let's say that the above is representative of a B2B buying process. Yep, it gets a little messy. All the people involved, the back and forth. The side discussions that you're not part of as you're returning a lob from a different contact. The bystanders who are observing your every smash and volley.[read more]

A New Brand of Marketing: Interview with @chiefmartec Scott Brinker

March 4, 2014 by Matt Heinz

A New Brand of Marketing

If there’s anybody in the B2B marketing world who’s evangelizing and leading the intersection between marketing and technology, it’s Scott Brinker. I got a few minutes with Scott last week to talk more about marketing and technology – why so many marketers are still afraid of tech and what new marketers can do to accelerate their own learning curves.[read more]

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Three Ways B2B Social Should Be More Like B2C

February 27, 2014 by Scott Gulbransen

b2c lessons / shutterstock

The lines between marketing to consumers, and marketing to a business-to-business audience, have completely been erased. B2B marketers must do three things to connect, break through the clutter and develop long-lasting loyalty with their customers.[read more]

Six Instagram Tips for B2B Businesses Who Want Social Marketing Success

February 24, 2014 by Shona Mackin

Brands heart Instagram

Can B2B businesses flourish on Instagram? Would it make sense for your B2B company to devote money, time and employee social media marketing resources to Instagram? We believe the social photo-sharing app should be part of your social marketing strategy. Here's how to incorporate it successfully.[read more]

There Is No More B2B or B2C: There Is Only Human to Human (H2H)

January 27, 2014 by Bryan Kramer
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Human to Human (H2H).

Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.[read more]

5 Fantastic Examples of B2B Social Media Marketing

January 21, 2014 by Jennifer G. Hanford

B2B social media marketing.

Without a doubt, more companies are embracing the concept of “being social,” but with mixed results. Many B2B marketers are still wary about being too personal online. All marketing, whether B2B or B2C, involves people on both ends. Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use.[read more]

B2B Sales and Marketing Trends for 2014

December 11, 2013 by Christopher Ryan

next year's trends in marketing / shutterstock

For B2B sales and marketing professionals, one of the best things about the end of the year holidays is using some of these slower days to reflect on progress, review the achievements and challenges of the past year, and think ahead to how your strategy can evolve and improve. Here are five key trends that can contribute to your success in 2014.[read more]

7 B2B Buying Behavior Trends to Watch in 2014

December 9, 2013 by Tony Zambito

B2B buying behavior trends.

My conversations with B2B marketing and sales leaders are indicating it will be tougher for B2B marketing and sales to keep pace in both customer acquisition and retention.Trends suggest buyers are more inclusive, collaborative, and discerning than ever before. New technologies are opening up the floodgates on purchase decisions.[read more]

Viral Is Not the Game Point in Complex B2B Sales

December 6, 2013 by Ardath Albee

Van Damme in the Epic Split

I received an email asking me what I thought of the Van Damme Volvo video that went viral to the tune of 57 million views and counting. Depending on the goals that Volvo had for the video, if it was about any kind of awareness and traffic, then yes, it did beyond great. But B2B marketing can't afford to be focused on random volume.[read more]

The 4 Easiest Ways to Get More Email Subscribers for Your B2B Blog

December 5, 2013 by Douglas Burdett
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More subscribers? Easy as this cheese (xiaming/photopin cc)

If B2B companies could only do one marketing activity, it should be blogging. It should be the marketing hub from which all other activities emanate. So how do you get more email subscribers for your blog? Here are four of the easiest ways to get those numbers going up and to the right.[read more]

6 Brilliant Ways That B2B Brands Are Tapping into Social Media [VIDEOS]

November 22, 2013 by Lisa Barnett

Check out these great B2B ads.

There are dozens of B2B businesses, large and small, that are excelling at social media marketing. To be successful, each one has had to plan every campaign thoroughly. What would a win look like? Did they have the resources to create and run the best campaign possible, and to deal with a spike in site traffic or new business?[read more]

My Big, Mean B2B Social Conversion Machine

November 20, 2013 by Louis Foong

social conversion machine / shutterstock

I have often thought, "If I were to build the 'perfect' B2B social conversion machine, it would do the following…" For those with an interest in cars, I thought I would compare the ultimate B2B social conversion machine to the ideal car. However, I promise this is interesting even if you are not a fan of all things gas-driven.[read more]

Need More B2B Sales Leads? Ignore This Research

November 6, 2013 by Tom Pick
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business research / shutterstock

According to recent research conducted by InsideSales.com and reported by MarketingProfs, social media, display ads and online video are among the worst activities for achieving lead generation and brand awareness. While the findings are interesting, it’s crucial not to misinterpret the results.[read more]

What's Most Important to B2B Customers? (Hint: Not Content Marketing)

November 1, 2013 by Tony Zambito
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B2B survey / shutterstock

According to a recent research study and survey conducted by McKinsey, of 700 global executives, corporate messaging may be having little impact on evaluation and purchase decisions. What can be disheartening for many to learn is corporate messaging and content can be out of alignment with customer values as well as expectations.[read more]

Six Brilliant Ways B2B Brands Are Tapping into Social Media

October 30, 2013 by Tamara Littleton

b2b brands on social media

While social networks have traditionally been seen as the preserve of B2C businesses, there are rich opportunities for B2B brands to use social media to reach business decision-makers. This post takes a look at six successful social campaigns using techniques including social gaming and community creation.[read more]

B2B Tactical Pinterest Strategy

October 24, 2013 by Tracy Sestili

B2B Pinterest

Pinterest seems like a no-brainer choice for B2C companies or companies that have a lot of visual content. But what if you are a B2B company or if you sell widgets? How in the heck are you supposed to make Pinterest work for you? It doesn’t even really seem like your constituents are on it, right?[read more]

 
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