b2b

Blog audience bonding

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.[read more]

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.[read more]

b2b mobile experience

Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.[read more]

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Social media tools are ideal for doing broad marketing of a product category. That's because people are always looking for valuable information to share or re-tweet. Here are a few tips for minimizing the risks and maximizing the gains of social media marketing for a product category.[read more]

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The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is: "How can we utilize this new feature to optimize our business' social media presence?" Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions.[read more]

Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012. The rapid and continuing increase in number of active users on social media has made it imperative that B2B business leverage its potential to the fullest.[read more]

Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”[read more]

Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.[read more]

LinkedIn is great for making new connections, staying up-to-date on relevant industry news and trends, sharing your original content, building a following and boosting visibility. It is the best social medium for B2B companies. Apply these five ways to amplify B2B lead generation on LinkedIn.[read more]

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This article provides a step-by-step strategic approach to integrating social media into your targeting/buyer behavior and business marketing strategy. It includes five steps for identifying and measuring social media influence in B2B organizations.[read more]

One of our key findings is that Twitter is the strongest social media channel for generating leads, outperforming Facebook and Linkedin 9-to-1. In fact, 82% of all social media leads were sourced from Twitter.[read more]

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Here's a few quick and easy-to-implement tips for adding humor to b2b marketing (online, offline, and across social media, including video).[read more]

The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space.[read more]

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In the spirit of content marketing and all that’s sacred about it, we'll call to the stage the semi-official, inaugural class of who have earned a place in the Content Marketing Hall of Shame.[read more]

It's all about business for any company engaging in social media. Sometimes we forget that these platforms are a means to an end. That end is revenue. All the effort to win fans, followers, interactions, comments and click-thrus is part of a comprehensive effort to increase visibility, generate leads and sell products.[read more]

Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B...[read more]

Emily Bosma

In today's convo, we look at how one company's blog-centric content marketing strategy benefits from solid vision and good tools. I speak with Emily Bosma, Digital Media & Content Anthropologist at Turnstone Furniture and Mike Lewis, President of content marketing platform Kapost. Turnstone is using Kapost to help manage its blog — and bloggers — to improve workflow and analyze post effectiveness.[read more]

When it comes to social selling, is there really a need to distinguish between B2B, B2C or even B2Z? Not really, says SalesChaosTV co-anchor Todd Schnick, because what it really comes down to is one human selling to another. “These distinctions,” Schnick says, “are all crap.” Hold on there, counters co-anchor Dan Waldschmidt, don...[read more]

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Do we have to spam to be successful with B2B social media? Not really. So let's take a look at the processes in social media and in offline B2B networking to understand where the spam comes in and why.[read more]

B2B and the Complex SaleThe nature of complex sales has changed dramatically with the adoption of the Internet as a research tool. People on the sales end are much less in control of the process because customers can now find out much about the supplier without asking them directly. Potential customers can discover facts about the...[read more]