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Blogger Outreach Horror Stories

December 18, 2013 by Kristen Matthews

Blogger Horror Stories

It’s my goal for everyone reading this post to never be called out publically on Twitter for composing a horrible pitch. The following “short stories” are stories I’ve gathered from both PR pros and bloggers telling me about their experiences with blogger outreach gone bad.[read more]


Socially Stephanie: Social Media and Influencers

November 9, 2013 by Stephanie Frasco

Socially Stephanie to the rescue!

"Dear Socially Stephanie, I'm getting ready to open my new restaurant and I want to make sure that the opening gets a lot of buzz. Do you have any suggestions on how I can make a big splash with the locals and get the press excited to try my food? We have four weeks."[read more]

How to Set Measurable Blogger Outreach Goals

October 29, 2013 by Kristen Matthews

Though there is no industry standard on measuring blogger outreach, there are still many metrics at our fingertips that tell us whether or not our campaign was a flop or a success. And it all starts with defining a goal so we have something to measure.[read more]

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

July 18, 2013 by Maddie Grant

Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, right?[read more]

11 Ways to create great blog content

May 1, 2010 by Chris Street

I've long been an advocate of the power of blogging, but when you're posting three times a week — or even trying to muster up something original once a week — it can be hard to consistently create compelling content for your blog posts. We all have ‘off' days, times when the creative juices aren't flowing...[read more]

The Very Basics of Blogger Outreach

August 14, 2009 by Kevin Briody

This has been said in various forms by many before, but as I keep seeing bad examples in action, here you go: The Very Basics of Blogger Outreach (Mallard Style!). This is based mostly on my own experiences doing outreach for clients as well as when I managed online influencer outreach efforts for a group at Microsoft.1. Build the Right...[read more]

Blogger Outreach - it's not Your Program, it's their Content

May 12, 2009 by Valeria Maltoni

A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue to think in terms of impressions for their program. It's not, not even a little. And...[read more]

When is it a Good Idea to Include Bloggers in Your Media Outreach?

April 26, 2009 by Valeria Maltoni

There are plenty of posts dedicated to how to pitch bloggers. I give Darren Rowse the gold for starting his commentary with the suggestion that you'd want to comment first and become a genuine and active member of that blog's community before pitching. Lee Odden assembled a great reading list at TopRank blog a couple of years ago - be...[read more]

Social Media for B2B Marketing

March 25, 2008 by Debra Murphy

Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more focused audience that is interested...[read more]

4 Lessons for improved blogger outreach

March 24, 2008 by Jake McKee

After posting what has to be one of the worst blogger outreach emails of all time as part of this post, I thought it was only fair that I dived into a bit more detail about what makes it so bad and how to avoid similar issues. I'm not trying to rail on the emailer or hurt the cause, but I think this situation has provided fantastic...[read more]