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Hiring a Social Media Agency vs an In-House Person

January 18, 2014 by Jacques Bastien
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Social Media Hiring Strategy

A few months ago, I attended a marketing conference in Miami, FL. Being that I was the 'social guy' in the room, of course, I was asked all of the questions related to social media. From "What should I do on Twitter?" to "Does anybody even use Google plus?"[read more]

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Will Facebook’s Latest Features Make the World More Social?

September 23, 2011 by Erica Whiteman
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"With newspaper application, Washington Post’s Social Reader, which is built on Facebook’s Open Graph, the stories that are shown are personalised to the reader based on their Facebook profile. As a result, PR companies will have to be more prescriptive on the stories they pitch to take these changes into account. News circulation will be based on who is reading what, rather than what is on the front page."[read more]

How to Choose a Social Media Agency

November 20, 2010 by Harish Dabasia
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A social media agency’s main function is to manage and maintain the online campaigns of a business across the complete social media portfolio.With the rise and rise of the social media agency, how do you ensure you pick the best fit for your brand? We've come up with our top 5 questions to help you assess whether or not a specific social...[read more]

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Businesses should consider employing a social media specialist to coordinate campaigns

November 8, 2010 by Keredy Stott
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For companies to get the most out of social media they should consider employing a specialist as part of their PR team or if using a PR agency they should ensure at least one suitably qualified person is working on their account. Although championing a business’ social networking channels, and perhaps also writing content, is the...[read more]

what sectors work best for social media marketing

June 29, 2008 by joel davis

The obvious thought is a sector that has a passionate following such as sports, travel or consumer electronics, but our experience has proven that it can work for all sectors including the public, finance and insurance sectors. As long as brands add value in communities and behave in an ethical and useful way, social media marketing can...[read more]

Specialist or Generalist

June 16, 2008 by Peter Gold

Over in the 'real' marketing industry, where everything has lots of 0000's, there is debate about online video.  Should ad agencies with internal film departments create it or specialist companies who only focus on film/video?  Jack of all trades or efficiency gains? But where does it apply in the world of recruitment?We have...[read more]

All marketers are liars.. well not for long

May 15, 2008 by joel davis

Coming soon is a new UK law that will help encourage marketers to follow the ethical road. The Consumer Protection Act from Unfair Trading 2008 will effect how brands promote themselves throughout the entire marketing mix, including social media. <?xml:namespace prefix="o"?> One of the implications of this act is that brands can't...[read more]

Social Media Types More Open to Marketing?

February 26, 2008 by Jim Tobin
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One of the theories around social media marketing is that you need to drop your hook where the fish are. Tech-savvy consumers, particularly younger tech-savvy consumers, eschew traditional marketing vehicles (like TV) and are generally so annoyed by advertising that they have tuned it out. Everyone knows that, right? Data from Forrester...[read more]

Who Really Watches User-Generated Online Videos?

February 4, 2008 by Jim Tobin

One of the things that social media is great at is soliciting and distributing user-generated video.  With all the platforms available now (from YouTube to Viddler to Seesmic and JustinTV), creating and sharing video has never been easier.  As a social media agency though, we come across clients all the time (usually old-school...[read more]

Social Media is a Waste of Time, Part B

January 7, 2008 by Jim Tobin

In Friday's post, I admitted the social media can be a waste of time.  I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing.  But as many of you have commented in the first post, social media is really not a...[read more]

Social Media is a Waste of Time, Part A

January 4, 2008 by Jim Tobin
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Social media is a waste of time.  There, I said it.  Yesterday, I read a long blog post by a guy I've never actually met.  Then I read all the comments.  Then I left a comment, offering advice he asked for. It made me no money.  It gave me no leads.  It helped me cross nothing off my to do list. I fell a few...[read more]

Wikipedia War on the Social Media Agency

November 14, 2007 by Lisa Braziel
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Over the past week I've literally been in a “Wikipedia War” over an article that I had submitted about the evolving definition and role of the Social Media Agency. Now, before I explain the course of events I'd like to explain that my rationale for this article was not to plug Ignite, but rather to shed some light on what a...[read more]

Corporate Budgets Start to Flow Toward Social Media

November 5, 2007 by Jim Tobin
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e-Marketer reported last week that "only 7.75%" of online marketing spending was dedicated to social media campaigns.  They even suggest that "Web 2.0 is an also-ran in spending to online ads." Maybe I'm a "cup is half-full" sort of guy, or maybe my perspective as head of a social media agency makes me biased (it no doubt does), but...[read more]

Shoutlet is Well-Worth Checking Out

October 16, 2007 by Jim Tobin

In my earlier post, “Is Shoutlet Overselling Itself,” I took a look at the Shoutlet website after their product launch announcement and wondered aloud, basically, “What is this thing? Does it work? Or is it hype?”Jason Weaver, CEO of Sway, the company that developed Shoutlet, was listening and last week offered a...[read more]

 
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