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15 Sweepstakes Sites To Boost Your Online Contest Entries

January 15, 2014 by Sarah Mincher

You gotta enter to win.

Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests.[read more]

How To Run a Successful End of the Year Contest

December 11, 2013 by David Cheng

Year end social media contest.

A user’s first experience to the contest will likely take her to the front page. Immediately, you’ll want to click on the big “Take me to the Contest” button and you’ll see the top nominated posts, each one with a Tweet button and Share button. Sharing will be crucial to the success of your contest.[read more]


Social Startups: OpenSkild Is the Cost-Effective, Self-Service Competition App for Any Company

November 14, 2013 by Shay Moser

Social Startups column

“Competitions create a level playing field among participants and provide a vehicle for organizations to reward—and benefit from—creative thinking,” says Anil Rathi of Skild. That belief is what inspired him to create the Innovation Challenge, the largest and most-established online competition platform.[read more]

Halloween Facebook Marketing Ideas [INFOGRAPHIC]

October 22, 2013 by Aaron Elliott

Halloween ideas for Facebook (Antavo)

With Halloween fast approaching, marketers are looking for ways to “Halloween-i-fy” their efforts on social media. Did you know that 30 percent more people enter promotion campaigns during Halloween? That’s why we have here today an infographic that presents Halloween ideas for Facebook marketing.[read more]

Facebook Contest Guide: How to Choose Between Timeline and Tab Contests

September 30, 2013 by Pam Moore

Facebook Timeline or Tab contest

There are now more Facebook Contest options since Facebook loosened up the promotion policy and allows contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? The key is understanding how the contest fits into your larger marketing strategy.[read more]

5 Awesome Timeline Promotion Ideas

September 6, 2013 by Jim Belosic

Facebook contests / shutterstock

Earlier this week Facebook announced changes to their promotion guidelines, which is exciting news for small business owners. In this post, we share five awesome Timeline contest ideas, along with some best practices and answers to questions we've seen since this announcement.[read more]

Facebook Changes Contest Rules but Should You Do It?

September 6, 2013 by Debra Ellis

Your company’s customer and prospect information is the most valuable asset in your business. It must be protected. Limiting third party access is a best practice every company needs because shared information can become public or be provided to the competition at any point in time.[read more]

Facebook Announces New Rule Changes for Contests and Promotions

August 30, 2013 by Alex Sobal

Since you’re no longer required to run your promotion through an app, promotions can simply be run on your page’s timeline. However, it’s important to weigh the pros and cons of each. For example, apps allow you to create a more customized experience, as well as provide more space for content.[read more]

9 Tips for Writing Facebook Contest Rules

July 9, 2013 by Jim Belosic

Any contest on Facebook must include a set of written rules. Facebook outlines some very specific guidelines that you want to make sure to follow, but there are some additional best practices that every business should follow that I share with you here.[read more]

Pin to Win Contest Guidelines Updated: What You Need To Know

May 26, 2013 by Giancarlo Massaro

Pinterest contest / shutterstock

Have you hosted contests using Pinterest? Pinterest has made it clear that they no longer want the popular Pin to Win or Pin It To Win It style contests to continue, and they have implemented a set of guidelines that people need to follow. Here's what you need to know.[read more]

Pros and Cons of Different Types of Social Media Contests

May 10, 2013 by Stephanie Frasco

In this article, I'd like to share the pros and cons of hosting each type of contest. Don't forget—the results of your contest will rely heavily on the amount of promotion you put into it. A photo or video upload contest is a user-generated type of contest in which the participant actually has to do some work in order to be accepted as a contest entrant. This can be a contest that asks your fans to upload a photo of them wearing your brand.[read more]

How, Why, When and Where You Should Host a Social Contest

April 7, 2013 by Stephanie Frasco

facebook contest

While contests are fun, they are also engaging, which is why you should host one for your business. In this article I share my tips for how, why, when & where you should host your social contest.[read more]

How to Successfully Incorporate Social Media into an Online Contest

February 21, 2013 by Deborah Sweeney

Savvy brands know better today when it comes to holding online contests – the key here is all about engagement and keeping the customer interested long after they’ve followed your brand on Twitter and liked you on Facebook.[read more]

What Do You Really Want? Get Smart with Social Media Contests

May 4, 2012 by Mila Araujo

I have seen far too many contests pop up, and for the most part, they seem to have very little strategy behind them. The ones that were well crafted stood out and through the contest process helped develop the relationship and encouraged brand loyalty. Here are key points necessary to crafting a contest that will not only benefit the winner, but the community and the brand as well.[read more]

How to Create an Online Community Haiku Contest

February 10, 2012 by Michael Hahn

In this article, I am going to discuss how to implement a Haiku contest for your community. We will be using the English Haiku style for this article in order to focus on creativity and engagement with your community. Enjoy![read more]

Watch Out for Social Media Potholes

January 10, 2012 by Braden Kelley

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation.[read more]

How to Run a Successful Social Media Competition

August 30, 2011 by Aaron Lee

"Without a good strategy in place, your hard-earned effort might well be going to waste. Here are 5 strategies to turn your contest into a valuable, long term, marketing machine."[read more]


Social Media: Contest Bait

December 15, 2010 by Amy Moore

By now, the vast majority of businesses ranging from crafting moms to giant corporate entities, have a Facebook page. Facebook provides a wonderful opportunity to get your brand and promotions in front of your loyal friends and followers. A common method of increasing the buzz about your brand via Facebook is to host a contest. ...[read more]


Social Media Marketing: Wasted Time or Amazing Investment?

December 11, 2010 by Amy Moore

The real benefits of social media marketing are often debated. Given the endless hours it takes to develop a social media marketing plan, grow your followers and fans, and continually update your accounts with well thought out, witty and relevant posts or Tweets it is important to determine what the real benefit of social media marketing...[read more]

Is a social media contest right for you?

August 11, 2010 by Jeff Esposito

In last week’s #PR20Chat, there was a great conversation about social media contests. I have run four of these contests for my company and I see them as an opportunity to increase buzz and exposure to potential customers. With that said, social-driven contests are not a good fit for every company. Is there an audience? Any good contest...[read more]