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3 Ways to Start Using Google+ (Before It's Too Late)
Google+ ...?
Google+ isn't supposed to be Facebook or Twitter. Instead it's a "social spine", a virtual identity, that connects you to everything else online.[read more]
Can Social Intelligence Solve the Annoying Neighbor Problem?
Image courtesy of author's blog
Have you ever moved into an apartment or home only to find out that you have an eccentric neighbor next door that makes you want to move right out? Have you ever loved an apartment when you visited during the day only to find out after you've rented that the walls are paper-thin and at night when everyone is home you get to hear about...[read more]
Social Media - Learning Why Your Customers Buy
Customers buy because of their perceived need. Most of the time, their perceived need is actually a want. Many companies fail to recognize this difference and therefore make costly mistakes by developing products and or services that don't catch on. There are several factors that determine why customers buy a product or service from...[read more]
Spheres of Influence
The Wall Street Journal recently laid down the law regarding its employees' engagement with the social media graph. In fact, most enterprises, especially news organizations, have refreshed their rules of employee conduct to include sections on what's acceptable and what's not in the indelibly incestuous worlds of blogging, Facebook,...[read more]
SNCR Study On Dell, Comcast & More
Earlier this year I wrote two case studies for the Nuance study on customer care and brand reputation for the Society for New Communications Research as part of my role as Research Fellow. The two case studies were about Dell and Comcast. Dell's case study was an update and outline of the work Dell has completed in social media over...[read more]
SNCR Survey And Social Technographics
by Josh Bernoff WI got a nice email from Jennifer McClure, Executive Director of the Society for New Communications Research. They're doing a survey on Customer Care and Brand Reputation in the Age Of Social Media. Go ahead, take it yourself. They'll send you a free copy of the research. While you're taking the survey, you might want to...[read more]
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Social Media Today
“Thanks Jennifer for the useful info!I have a question about Influencer use of social media, and specfically Facebook. What is Facebook currently doing well to allow Influencers to effectively spread their content? If Influencers had a wish list for new Facebook features geared specifically to them, what would they be asking for?Twitter has captured the real-time conversation as its primary value ...”
“Stephanie, good piece on the marketing genius behind the Kardashians. And I was pleased to see you give the credit for managing the social media where it belongs, Jenner Communications. Granted that's the family company but still they employ pros that know what to do and how to make it all come together.Well done.”