Jeremiah Owyang, through twitter, drew my attention to Facebook's announcement today of its latest advertising product - social ads. Essentially, brands can now get their own profiles just like individuals. Users can sign up as 'fans' of those brands, and can then share information about those brands in their newsfeed. This is an...[read more]
Social Networks/Advertising: Facebook Social Ads; Word of friend, word of fan, any word of what's in it for me?
Facebook announced the details of its new advertising program at an invitation-only session in New York today. Advertisers will now be allowed to create their own profile on Facebook, and users will be able to call themselves fans of a product. When users become fans, their news feeds are updated with “(user name) is now a fan of (...[read more]