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How The Chameleon Effect Can Boost Your Social Media Succes

January 20, 2014 by Chris Syme

Chameleon Effect

Every once in a while you run across a spectacular social media idea only to find that it was hatched in a completely different sector. You may be small business and the case study is about health care. You can apply a few simple tactics that can transfer that rock star idea to your brand. Just be the chameleon.[read more]

The State Of Social: 6 Best Practices For Social Media Success [INFOGRAPHIC]

December 14, 2013 by Irfan Ahmad

Social Media Best Practices

We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in.[read more]

Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

July 3, 2012 by Mike Lewis

In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube. This infographic will share some of the best tips from Beyond the Big 3 to get you started.   Share...[read more]

How NOT To Do Social Media

June 15, 2012 by Big Dot Media

Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner.[read more]

How to Find Your Social Media Stride

January 22, 2012 by Ali Goldfield

Photo by martineric via Flickr

It’s very likely that anyone in the social media field has heard the phrase “social media is not a sprint but a marathon.” As I continue to learn more and more about the social media market and as my client load grows, I realize more than ever that this statement is one hundred percent true.[read more]

Why Online Listening?

August 12, 2011 by Michael Lewis II

"Want to know how to sharpen your online listening skills? Welcome to our three-part blog series covering the basics of online listening, coupled with the most frequently asked questions."[read more]

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

September 16, 2010 by Neal Schaffer

As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter.  I’m not talking about the big consumer brands like Starbucks and Coca Cola...[read more]

The Difference Between a Social Media Strategy and a Social Media Campaign

July 21, 2009 by Jacob Morgan

When someone talks about a social media strategy or a social media campaign; what are they talking about?  Are they the same thing?  Hopefully you said no.  The two are definitely not the same thing.  The terms social media campaign and social media strategy have been used interchangeably quite a bit so I wanted to...[read more]

Fake Your Way to Being a Social Media Expert: Strategies for Keeping Up

December 10, 2008 by Shashi Bellamkonda

As with most things, the more you know about social media and online community, the more you realize you don't know. What's more, you can't know everything, because there's just too much stuff going on.So how can you keep up and find out about developments that are genuinely going to be useful to you and your small business?Here, I'm...[read more]

Finding the Media in Social Media, a Successful First Conference

November 1, 2008 by Robin Fray Carey

WebGuild's Social Media Strategies Conference ending last Thursday … well worth it and successful first effort.  This was largely due to the vision and bottomless energy of Daya Baran and the good taste and credibility of Francois Gossieaux of Beeline Labs, advisor to the event and SMT featured blogger.  The conference...[read more]

One Question that Sparks Social Media Ideation

August 21, 2008 by Augie Ray

I've suggested that organizations need to avoid the quest for a single broad "Social Media Strategy." What most enterprises need isn't one cohesive "Big S" Strategy for Social Media but instead dozens of tiny "Little S" social media strategies. Social Media is too diverse and the needs of different departments and business units are too...[read more]

Social Media: Strategies in Content and Commerce

July 31, 2008 by Alex Nesbitt

I spent yesterday at NATPE's LATV Festival enjoying some interesting discussions and presentations from the Digital Day. This report is a synopsis of one of those sessions. This session focused on social media and how digital media executives are using it to their advantage. Ben Grossman, Editor in Chief, for Broadcasting & Cable...[read more]