About Social Media Today
corporate blogging
Now this is how you use a corporate blog! Chrysler does it right after Twitter F-bomb
Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation. In 2008, I wrote about how eBay used their... [read more]
Making Business Sense of Social Media and Social Networking – Is Blogging Dead?
Scott Monty has got a rather interesting and very insightful blog post where he comes to ponder how every year there are a bunch of people out there, coming from different places, who keep questioning whether blogging is dead or whether we are enjoying the last few days of that phenomenon that got started over 14 years ago. His article... [read more]
Corporate Blog Success Starts And Ends With Business Metrics
The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that's true, but you're going to see me exploring corporate blogging a lot more this year to follow up on a theory... [read more]
You're Writing for End Users, You Always Were
This post is about content and audience. When we talk about public relations and putting the public back into the relationships, that's probably what we mean. There's also the other side of the coin, the digital marketing activities, that is converging with this reality. I would not call it a trend and it's not really anything new.... [read more]
Does social media need to be personal? | Corporate blogging news digest
One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according to Ann All's article in IT Business Edge. Content is content, and as long as you are producing unique... [read more]
The reluctant corporate blogger
I've been hiding in the wings for a while, nervous about the spotlight that will draw all of those eyes toward me. I'm the reluctant corporate blogger. The one who has a driven marketing team who so desperately wants content for their corporate blog, but needs the experts to actually provide it. The one who isn't sure... [read more]
Marriott Is Blogging, Why Aren't You?
A lot of would-be bloggers out there are still nervous about losing control of conversations. At least that is what they tell me. Well, I have found a model for you all to follow: Bill Marriott. His blog, Marriott on the Move, is a lively collection of posts and comments. Are all the comments 100 percent [...]Link to original post [read more]
Would You Tell Your Customers (and Your Employees) How Bad it is?
I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees. If you have time, do listen to Warren... [read more]
Employee blog becomes safe harbor
Great story at Ragan.com about an employee of a law firm who are using a blog, Heller Highwater, to be of help to the staff when a company disbands and leaves its employees at (pardon the pun) sea. The author (going by the name Heller Drone) puts it this way, keeping with the highwater metaphor: “We don't need to be rescued - we... [read more]
General Motors combat la rumeur sur les média sociaux
Alors que l'industrie automobile américaine connaît aujourd'hui de graves difficultés, General Motors tente de combattre les rumeurs à son sujet en développant une stratégie de présence sur les média sociaux. Depuis 2005, le retournement de la demande américaine et mondiale au profit... [read more]
Latest blog statistics - majority of blogs are now corporate
It has been a while since we have heard from Technorati on just how many blogs are out there. I recently found myself peddling figures from early 2007. Which is like measuring the motor industry on the number of Ford Model T's out there. Apparently an update is in sight. According to the latest study, something you may have noticed is... [read more]
Two Quick Tips for Corporate Participation Online
Alright, so here's the deal, what we call “corporate participation” online can be incredibly valuable, and hell, at times, even a little fun, but it's a messy, messy art. A few recommendations to consider if you're a marketer about to dig into the new trenches of business: First, remember, it's about the purposeful... [read more]
For Corporate Social Media Practitioners. By Corporate Social Media Practitioners.
Conversation Matter: Bridging the Social Media Gap Last month Michael Brito contacted me about a project he was getting ready to launch. I'd met Michael at a conference last year, he had left HP right before I started working there. He went to Yahoo and now is at Intel. Michael's idea was to launch a site that would be written by... [read more]
Is "My Dow Network" a "Social Network"?
By Dennis D. McDonald I recently spoke with Trish Bharwada of The Dow Chemical Company. Trish manages My Dow Network, a web-based online membership service launched in 2007 that targets retirees and former employees of Dow. This is how the official news release describes My Dow Network: The closed, online community allows users to... [read more]
Corporate Blogging Grown Up
I guest-lectured at a colleague's graduate class at Johns Hopkins where I also teach a class. One of her students - a young man in his twenties studying to enter marketing and/or communications - asked seriously, "Can I just wait out the whole blog-thing, wait till it fades away or do I have to pay attention to what's happening?" Didn't... [read more]
Effecting Blogging - Joining the Conversation with Peter Andrews and Luis Suarez
A few weeks ago one of my fellow IBM colleagues, Peter Andrews (Faculty and Innovation Strategist - Executive Business Institute) asked whether I'd like to have an interview with him talking about the topic of blogging and the kind of impact that is currently having within the corporate world. As you can probably imagine I just couldn't... [read more]
Coca-Cola Launches a Corporate Blog
Coca-Cola's New Blog I just word got from Adam Brown, director of digital services over at Coca-Cola, that the soft drink giant with the world's most famous brand has joined the corporate blogging ranks. Coke's inaugural corporate blog Coca-ColaConversations will cover a variety of topics from brand history to the value of... [read more]
So, where are you going? A piece I wrote for Hindustan Times
Today's Hindustan Times carried a piece written by me. You can read it on the HT epaper: 12 December 2007, Delhi Edition, HT2, Tech4U Page. In reverence to the editor, here is the final text as appeared in print: So, where are you going? A few day ago, I was chatting on the phone with someone from Mumbai, who had called to discuss 'use... [read more]
Blog Council: big brands, best practices, behind closed doors
I'm a little late to the party, but this past Wednesday a press release was issued announcing a new group, the Blog Council. "The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices... [read more]
Motivating The Group or Corporate Blogger : Part Two : What To Do.
Nothing replaces passion for a particular subject when determining who should write for your corporate/collective blog. You can recognize a good blogger from a mile away. It may be the gleam in their eye when they talk about their work, it might be their gift to consistently teach something new. Whatever it is, rank in an organization... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”