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LG Twitter Ticket Hunt

February 23, 2014 by Apoorva Murarka

LG Marketing and Twitter

Product launches are one of the most important events for companies that define the meaning of a particular product to the company as well as the users. It can be considered as the defining moment for a product’s life cycle in an industry and thus its launch has to be the best.[read more]

How I Faked Celebrity Tweets in Support for My New Book and Why You Should Care

March 30, 2013 by Brian Solis

the book in question

My Twitter stream was overflowing with Tweets and Retweets of what could best be described as an outpouring of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously?![read more]

5 Reasons How Twitter Helps With Engagement

January 20, 2013 by Jameson Brown

In my opinion, Twitter is the best social network for brand to customer engagement. Why? It’s fast. It’s concise. And it’s the best listening tool around. With that in mind, I will keep this entry concise and to the point. So, below are five quick tips on how Twitter can help spark up engagement between brand and customer.[read more]


30 Things to Tweet About Your Brand

April 14, 2012 by Sorav Jain

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you.[read more]

5 Ways to Increase the Life (and Power) of a Tweet

March 14, 2012 by Tammy Kahn Fennell

The FBI recently posted a request for information for a social media monitoring application. Why? The FBI realizes what many businesses already know, there’s a lot of life in a tweet, and a lot of data. The days of a tweet's value lasting a few minutes, or only as long as it graces people's home timeline is a thing of the past. You can now embed tweets, curate them, assign them, save them, act on them. Their value should not be ignored or underestimated! Whether it’s marketing, customer service, engaging or even measuring, there’s a lot of life in single tweet.[read more]

Say Goodbye to Dead End Marketing... Use Twitter for Business

February 23, 2012 by Wendy Kier

Photo by Thiel via Flickr

A poll carried out on LinkedIn in February 2012 indicated that the main reason for businesses using social networks for business is online networking.LinkedIn Poll Feb 2012Twitter can be used for so much more: 1. Enhanced Customer ServiceBe proactive with customer service; give your customers direct access...[read more]

Brand Interaction Increasing On Twitter

November 2, 2011 by Steve Olenski

The good news for brands and marketers is that 1/3 of brand followers are interacting via Twitter more this year than last year. The bad news is these same brand followers are very choosy about whom they follow with 80% following less than 10 brands via Twitter.[read more]


The 5 Best and 5 Worst Things about Being a Social Media Manager

October 8, 2011 by Mark Paddock

In 2010, 62% of businesses kept their companies Social Media management in house. In 2011, the figure has dropped to 55%, and it's due to drop again next year. Outsourcing Social Media seems to be a growing trend. So for those thinking of becoming freelance Social Media Managers, I've written my 5 Best and 5 Worst aspects of running a Social Media management business...[read more]


The Social Media Trap

October 5, 2011 by David Amerland

Social Media Marketing is growing exponentially but that does not mean that everyone who thinks they can do it, actually can.[read more]


How To Spend Your Social Media Money in 2011

December 14, 2010 by Kenan E

There are many ways to promote you or your product through social media, but these are some of the most effective options available to you. #1 - Facebook PPC Ads Just like google adwords, facebook has a pay per click (ppc) advertising service that allows you to reach their 500 million plus users. Get Started Here #2 - Social Media...[read more]

How to Prepare for the New Twitter Advertising

October 14, 2010 by Chris Kieff

If you are interested in advertising on Twitter when it is made generally available you need to prepare your Twitter accounts for that. This post explains how to do that.[read more]

The Roles of Facebook and Twitter in Social Media Marketing

February 5, 2010 by Brian Solis

Social Media marketing is rapidly earning a role in the integrated marketing mix of small and enterprise businesses and as such, it's transforming every division from the inside out. What starts with one champion in any given division, be it customer service, marketing, public relations, advertising, interactive, et al, eventually...[read more]

Kodak CMO Jeff Hayzlett on his use of Twitter

January 21, 2010 by Harish Kotadia

Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter? Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak's management reacts to his use. In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you...[read more]

Four Styles Of Marketing On Twitter

January 18, 2010 by Jason Falls

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can't do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter — you can find an audience for...[read more]

4 Tricks And 5 Tools For Twitter Marketing

January 17, 2010 by draganmestrovic

Are you updated of the latest Twitter software's Twitter marketing is one of the powerful Internet marketing strategies which bring thousands of customers and visitors to your online business. There are huge number of twitter software's or twitter tools available in market which help in promotion your online website in twitter. These...[read more]

How Can Twitter Drive Leads? Rick Burnes of Hubspot

January 15, 2010 by Amy Mengel

  How can businesses use Twitter to drive leads? Rick Burnes of HubSpot shared his thoughts at the New York Capital Region American Marketing Association's “Twitter for Business” workshop. I snagged Rick after the presentation to ask him this one question: how can Twitter drives leads....[read more]

Twitter : entrevue à certains médias

April 20, 2009 by Michelle Blanc

La semaine dernière la célèbre Oprah est devenue Twittereuse. Nous pouvons donc d'ores et déjà affirmer que Twitter sera mainstream. Mais ce n'était certainement pas le cas il y a un mois, disons. D'ailleurs, de récentes statitistiques de MarketingCharts disaient que c'était plutôt...[read more]

Is it brandjacking if you come in late and don't ask nicely?

April 18, 2009 by Stephen Collins

With all the attention now surrounding Twitter, it seems that every brand and celebrity under the sun suddenly is or wants to be represented on it and every other social network. It seems as if the business world has finally read Cluetrain and wants to be in the bazaar engaging in the conversation.But the fact is that while some...[read more]

Twitter- Higher Volume, Different Approach

April 15, 2009 by Dave Fleet

Plenty of people have written recently about the recent influx of people to Twitter and how this is changing their perception of the service. I've given my take on it - essentially, that Twitter is what you make it -  if you don't like what you see, change it. Still, the fact remains that with additional numbers of people using the...[read more]

#amazonfail and the reasons why we have to care about conversations

April 14, 2009 by Laurent Francois

After Amazon problems on its cataloging system, a lot of gay & lesbian products were like "boycotted" by Amazon. It demonstrates that Twitter and microblogging are an opportunity but also a risk, moreover when a specific affinity group decides to attack together the core competences of a brand.Amazon business model is based on the...[read more]