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Will There Be "Content Shock" in Travel?

April 21, 2014 by Frederic Gonzalo

Content shock.

In essence, we should expect some kind of content shock to occur in the travel vertical, since it’s already happening for example on Facebook. Content marketing nevertheless remains a key strategy for brands to tell their story, through different platforms, different devices and different media.[read more]

Is AirBnB the Next Powerhouse Travel Brand?

March 27, 2014 by Frederic Gonzalo

AirBnB is a powerhouse.

AirBnB is now valued at an estimated $10 billion, with intentions to move beyond accommodations and into meeting space, car-sharing and tours & activities. To most people in the general public, AirBnB started with a simple concept, nearly six years ago in 2008: invite people over to your house or apartment.[read more]

Travel Brands on Social Media: Analysis of Three Favorites

January 29, 2014 by Jaylee Miguel

Travel brands on social media

Post-Christmas is one of the peak booking times for travel. Let's take a look at three top travel brands - KLM, American Airlines and Thomas Cook - on social media and see how they're building brand engagement on Facebook, Pinterest and Instagram.[read more]

8 FAQ about Social Media in Travel

December 7, 2013 by Frederic Gonzalo
2

Travel and Social Media Questions

Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly. Yet, not everyone adapts at the same rate, and there are still many who question the worthiness of efforts in this sphere.[read more]

Mind the Gap…Between Online and Offline Marketing [INFOGRAPHIC]

December 2, 2013 by Frederic Gonzalo

Abandoned shopping cart

Even though the travel industry embraced online marketing very early on, with big players such as Expedia and Priceline now dominating the sphere, there are still many destinations, hotels, transportation companies, restaurants or attractions that provide uneven online experiences, at best.[read more]

Travel: The Hyper-Connected Digital Elite [INFOGRAPHIC]

October 29, 2013 by Martin Meyer-Gossner

The Digital Elite traveler

When I am traveling to see clients, I am very much a cross-platform user: my laptop, smartphone and tablet all see usage. Hyper-connected travelers spend 30% more than less-connected travelers. As you can see from this infographic by Monetate, always-on active travelers show some significant purchase habits.[read more]

The Growing Trend of Bleisure Travel

October 28, 2013 by Frederic Gonzalo

Business or leisure travel? Both!

What do you get when more and more business travelers extend their stay at their destination for leisure purposes? Bleisure travel is the awful moniker coined to define what is undoubtedly a growing trend in the travel industry, as the blurring of personal and professional lives of travelers increases on a global level.[read more]

3 Reasons to Still Deal With a Travel Agent in 2013

October 8, 2013 by Frederic Gonzalo

With all the technology available at our finger tips, including mobile applications now providing all sorts of detailed information from things to do, to weather and local maps, one might think we can sort out a trip in no time. Travel agents were supposed to be extinct, yet many still thrive. How?[read more]

Is Social Media Enhancing or Ruining the Travel Experience?

September 23, 2013 by Frederic Gonzalo
2

Social Media and Travel

Ever since social networks have gained popularity in recent years, we hear of similar questions, with numerous studies and surveys giving arguments for people standing on both side of the matter. Truth is, social media impacts our every day relationships.[read more]

Study: The Habits, Beliefs, and Behaviors of the Modern Traveler

September 16, 2013 by Frederic Gonzalo

Traveler Behavior

Customer engagement in the travel industry represents a paradox. Depending if you are traveling for business or leisuresome people want to be connected and online throughout their experience while there is a growing need and trend for travelers to unplug while away on vacation.[read more]

What Women Want, From Travel Brands!

September 2, 2013 by Frederic Gonzalo

Travel Marketing and Women

One-third of women shop for travel at least twice a year, and 80% of them make purchases online but when it comes to travel brands, only 12% of women say Priceline markets its products and services effectively to them, and only 9% believes Orbitz does.[read more]

Why Hotels Should Be Embracing Social Media

August 11, 2013 by Matthew Marley
2

Social Media Marketing

Online review websites such as Yelp and TripAdvisor have grown to become a major part of the marketing process for a lot of hotels and vacation destinations and it is possible to use this, along with your own blog, as the basis for a powerful social media strategy.[read more]

Online Resources Key To Travel Decision-Making

March 19, 2013 by Frederic Gonzalo
3

online travel resources

In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. Here are some interesting findings.[read more]

Leveraging Social Search: How Google Plans to Dominate the Travel Sphere

January 21, 2013 by Frederic Gonzalo

Since purchasing ITA Software in 2010, Google has been showing clear signs of its intentions to dominate the travel industry. Google search on the road.[read more]

Travel, Social Media and the Online Newsroom

July 12, 2012 by Steve Momorella
1

People are always asking me for good case study / best practice online newsrooms and the following sites, in my opinion, provide a good framework for how best to integrate social media into your online newsroom.[read more]

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The Swedish Twitter Experiment Is Stupid

June 15, 2012 by Jonathan Salem Baskin
14

Social media is a powerful relevance and referral tool for both leisure and business travelers. Sweden's Twitter campaign fails on both fronts. Here's why, and what it can do about it.[read more]

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The Future is Already Here... Utilizing Social Media to Travel Abroad

December 4, 2011 by Julie Morey

"The future is already here" features Tom Meyers, editor and founder of Eurocheapo, eurocheapo.com/. Part of Elastic Lab's Culture of Content Creation series on digital content creators. Filmmaker: Sarah Silbert, youtube.com/user/theupstartcrow.[read more]

Time Zones and Social Media - Making it Work

November 1, 2011 by Clarisa Morales Roberts

Photo by leoplus via Flickr, Creative Commons

As an active Blogger and Social Media geek, my process requires me to keep up with the news of the day, contribute to ongoing conversations in Social Media, write my take, and then get the story out there. But, with an 18 hour time difference, if I do these things in real time, it's likely most of my intended audience will not see my work. To make up for the time problem I use a number of tools that help me adjust...[read more]

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How are Travel Brands Using Social Media for Marketing?

August 11, 2011 by Achintya Gupta
7

"Social Media has always been an attractive avenue for travel brands. The prime reason is that travel is a very social experience both as a purchase as well as an activity. People consult their friends for travel recommendations and seek their advice for places they should visit, airlines they should prefer and hotels they should stay. Moreover, people travel with their friends, make new friends during trips and travelling together (at least for holidays and leisure) is always considered more exciting that travelling alone."[read more]

Planely: A social network that does one thing

January 4, 2011 by Shel Holtz
1

Today I discovered Planely, a simple social network with a simple mission: Connect passengers on flights so they can carpool to the airport, get together at the terminal, or share cabs upon arrival.[read more]

 
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