About Social Media Today
fortune 500
Are Fortune 500 Companies Too Busy For Social Media?
According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.[read more]
How the Fortune 500 Use Social Media to Market Their Products
It's interesting to see how the fortune 500 use social media to market their products. Social media is the current obsession of millions of people worldwide who use it to find new and compelling content, share this with others, stay in touch with their friends and contacts and engage them in constant conversation. Entrepreneurs and SMBs have also begun realizing significant returns on their social media investments as they use it to find new markets and sustain their relationships with existing ones. But big businesses have barely established its beach-head on the shores of social media.[read more]
Twitter Moves Ahead of Blogs in Fortune 500
The team of Nora Ganim Barnes and Eric Mattson at the Center for Marketing Research at the University of Massachusetts Dartmouth have been dong a number of studies on social media and business (see for example: Thinking Like A Blogger: Is Blogging An Attitude That Can Be Taught?). In 2009, they released one of the first studies of the...[read more]
Blogging Cool?
For many of the digital cognoscenti, blogging is so passé. What with Twitter, Seesmic, Qik and countless other tools that tout and tweet, who has time for that once-heralded, longer-form RSS-enabled conjecture? It's just so outré. But for the rest of America, e.g., those outside of Silicon's valleys and alleys, the...[read more]
“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”