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Interview: "Social Influencers Move Prospects Through the Consideration Cycle"

October 18, 2013 by Martin Meyer-Gossner

Kevin Bobowski

In order to demystify the myth around social influencers, brand fans and brand advocates, we will discuss the topic in the future with different leading marketing specialist of emerging platforms and different cloud marketing providers. Kevin Bobowski, vice-president of marketing at Offerpop, talks about social influencers and their relevance.[read more]

Influencers vs. Advocates: Knowing Your Brand Goal

July 30, 2013 by Ekaterina Walter

Influencers or advocates?

There is an ongoing debate over which is the best group of people to use to spread the message of your brand: influencers or advocates. Let’s have a look at both groups to see why you would work with them and the benefits and drawbacks of each.[read more]

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

July 18, 2013 by Maddie Grant

Identifying important influencers before you start going through the slow, patience-requiring process of blogger relationship building is going to save you a lot of time. The last thing you want is watching all of that time spent commenting and re-sharing and looking for reciprocal action is not to pay out – your time is important, right?[read more]


What Defines True Online Influence - And How Should You Wield It? [WEBINAR REPLAY]

May 23, 2013 by Kelsey Arnold

Certain individuals have always wielded outsize influence on the decision-making of others in their social groups, but not until the age of the social web have there been systems to easily quantify and measure social influence - rather, it was subject to perceptions about credibility and personal brand. But now gut feelings are being...[read more]

25 Social Media Influencers Forbes Ignored (And Why)

April 23, 2013 by Mark Schaefer

Illustration courtesy

I normally don’t make lists like this because I don’t want to hurt anybody’s feelings — there are dozens of other people who I could certainly shine a light on. And I haven’t even included the many innovators toiling at major companies and brands who are too busy to worry about the size of their Twitter audience.[read more]


New Study Shows 5 Factors Push Social Behavior and Not So-Called Influencers

April 11, 2013 by Rohn Jay Miller

Social influence is driven by 5 factors: message type, message form, device, time, and user engagement, according to new research by Lucule Consulting. So are you still counting on finding people with high "influence scores?" Forget about it. They make less than 3% difference versus anyone else.[read more]


Where Are These Influencers, Anyway?

March 28, 2013 by Kristen Matthews

We keep hearing about how important influencers are to our marketing strategy but where do we find them? The nice thing about bloggers is that they tend to be very active on various forms of social media so aligning with them gets your positive mention spouted across many channels.[read more]

Does influence ranking really matter to businesses?

August 10, 2012 by Kiron Mair

Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really matter to businesses? If it does, how can they harness and use it to their advantage?[read more]

Influence vs. Advocacy in a Social Media Crisis

July 16, 2012 by Chris Syme

When it comes to crisis communications planning, we need to keep in mind the effect that each of these groups will have on our message, and what the advantages and disadvantages of each may be.[read more]


2 Strategies to Overcome Early Limitations of Facebook Questions

March 27, 2011 by Philip Hayes

This past week, Facebook rolled out their new Questions feature. As the page administrator for our local teachers’ union, I’d been eagerly awaiting its release. After a day or so of toying with it, I’ve come to the realization that while the application functions, at this stage in its release Questions is geared more towards individuals than brands, and page owners will have to rethink their strategy to overcome some of its limitations.[read more]


It Will Be about PeopleRank and Crowdsourcing

March 9, 2011 by Elias Shams

In a nutshell when you search for people, companies, products, services, and questions on, your search result will be listed based on the ranking they have received by the community. Those with the best and highest ranking show up on top.[read more]

A Neutral, Negative and Positive Response to Sentiment

March 1, 2011 by Jennifer Roberts

We hear and read a number of discussions around the idea of sentiment. Sentiment seems to elicit just as many passionate responses as a discussion around influencers. Sometimes I think it might be fun to introduce the idea of sentimental influencers and just watch the resulting conflagration. Because analyzing social media conversations for sentiment is so difficult I thought it would be best to canvas the team at CI on their views of sentiment and how our technology works with this very tricky bit content. Here are some things the team suggested you keep in mind when analyzing content for sentiment.[read more]

The quiet way to social: Time, Trust and Truth

December 16, 2010 by Laurent Blondeau

As I progress in the discovering of social platforms, I meet a whole group of evidences and assumptions, drawing a kind of “best practices” or “most encountered”. And it shapes as the long way of spending time to build something strong and sustainable. I tried to underline the long tail to truth and trust, that magnify the social...[read more]


Every Company Is a Media Company: SAP’s 2010 Influencer Summit

December 9, 2010 by Don Bulmer

This year’s SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in Santa Clara, California.The...[read more]

The Influencers are not the ones you think…

November 12, 2010 by Laurent Blondeau

Social web and the new play for information has scrambled rules of former process for distribution of power and information. The simple idea, in thinking that “one”, at the peak of the pyramid can hold now all the power is so stupid…And this concept may be extended to “A-list”, so called influencers, while we figure out and dream...[read more]

Are Referral Fees for Influencers a Bad Idea?

October 29, 2010 by Mark Evans

There is little doubt that influencers and opinion leaders are being regarded as increasingly valuable within the social media landscape.But here’s an interesting and controversial question: should influencers be paid by companies to recommend or promote products or services? In other words, should companies have to reward people who...[read more]

You Don't Have to Follow Social Media "Experts" (Including Me)

September 29, 2010 by Jay Dolan

I worry about who I follow all the time.  I wonder what kind of message it sends, if the information is worthwhile, and if this person can make me laugh. It’s important for me to consider what makes me happy when I follow someone, rather than just adding another source of slightly relevant information to my feed. Still, we get...[read more]

Influencing the Influencer

August 18, 2010 by Brian Solis

The competition for attention is focused on social networks as brands vie for awareness and consideration. Establishing a presence in Facebook and Twitter is as necessary as it is trivial. In the great social land grab, many organizations are missing true opportunities to connect with the fifth P of the marketing mix, people. It’s less...[read more]

Most Influential Teens Socialize Offline More Than Average

July 1, 2010 by Oliver Hellriegel

Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. The study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline.[read more]

Building Online Marketing Relationships With Key Influencers

June 11, 2010 by Daren Bach

Getting your company message out there, positioning brand identity and web presence with your market niche and target audience is key to maintaining a competitive edge. Businesses must learn word of mouth engagement and build message flow with online influencers. At first glance, it may appear that the web is populated by a diverse cross...[read more]