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augmented reality

How eCommerce, Augmented and Virtual Reality Will Redefine the Retail Experience

April 4, 2014 by Chris Horton

eCommerce transformed

eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. However, speculative theory is fast turning into tangible reality.[read more]

Enhancing the User Experience with Augmented Reality

February 18, 2014 by Chris Horton

User experience and augmented reality

Today’s businesses and marketers are intensely focused on enhancing the digital user experience. Augmented reality doubles down on that idea, giving them the ability to produce real-world user experiences that literally become digital. But what is augmented reality, anyway?[read more]

Augmented Reality: Where's the Value?

November 15, 2011 by Clinton Bonner

Augmented Reality applications may look like a lot of fun, but at this point, are they actually delivering value to the end user or are they a mere social & marketing gimmick? If the latter, when will they get better???[read more]

Web 3.0 – Let’s Find a New Title…

April 21, 2011 by Martin Meyer-Gossner

Many web evangelists are sharing their views about the future of the next web these days. What will The Web 3.0 be, and how will it be named? For years people have foreseen The Semantic Web. Some might say, it is The Mobile Web, and know how to illustrate the opportunities (i.e. Augmented Reality) in their video.[read more]

Why augmented reality will change the world as we know it?

January 18, 2010 by Giedrius Ivanauskas

Augmented reality is clearly the buzz word of 2010. There were not too many bloggers who hadn't identified augmented reality as a top subject in their trend lists of 2010 and there is a simple reason for it — it is (or will be) the world-changing trend. Consumer behavior I've been browsing through the case studies and examples...[read more]

Five Social Media Predictions for 2010

November 27, 2009 by Joel Postman

Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities...[read more]

Augmented reality, part two

September 16, 2009 by Niall Cook

I keep getting drawn back to the topic of augmented reality and how it might impact on marketing and communication. When I wrote my first post on the subject I was beginning to explore some examples of the technology. After a period of reflection, I'm left with two questions:How to describe it in layman's termsWhat the applications to...[read more]

Webcam Social Shopper : essayez vos vêtements à distance

July 16, 2009 by Emilie Ogez

Acheter des vêtements par correspondance, sur Internet par exemple, ça a du bon. Surtout pendant les soldes ! On évite les files d'attente à la caisse, les bousculades, la chaleur, et tout et tout. Le seul souci, c'est qu'on ne peut pas essayer. De ce fait, à réception de la commande, soit ça va, soit...[read more]

Wisdom Of The Crowd Or Joke Of The Crowd?

April 21, 2009 by Dave Fleet

Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One part that stood out for me, and really got me thinking, was the issue of how applications can leverage the “wisdom of the crowds” rather than being the victim of the “joke of the...[read more]

Second Life as a Platform for Augmented Reality

February 28, 2008 by Craig Cmehil

I've often found the idea of the 3D Web merging with the real world something out of the films but yet also something we would be seeing within the next 2 years or so.I've been following virtual worlds and the ideas behind virtual for years now and have tried most environments that have been made available. Second Life is one of those...[read more]

IBM's 6th iForum - Augmented Reality by Charles Woodward - VTT Technical Research Centre of Finland

December 13, 2007 by Luis Suarez

I must admit that one of the most impressive presentations I attended during the course of the IBM iForum event in Zürich a few days ago was that one provided by Charles Woodward from the VTT Technical Research Centre of Finland around the topic of Augmented Reality. Indeed, one of those experiences were you just go WOW! after WOW!...[read more]