college

In all, social media enhanced my college experience – created ease in transitioning to a new place, while still being able to be connected to home. It helped me get involved in the community and meet new people. While social media is capable of causing more distractions in class, we are all adults in college and should have the sense to know better.[read more]

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Communication professionals must have a set of "go-to" content for times when interactivity is declining, or your brand has had negative exposure. Here are three types of content that are sure to help boost positive interactions with your higher ed institution.[read more]

By eliminating aggressive tactics to sign up consumers, the CARD act has helped many young students stay away from credit debt, to a certain extent. Credit card companies are trying to bypass the act that negates the use of setting up at college campuses and giving away free gifts by advertising through social media.[read more]

Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons.[read more]

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A recent study found that the majority of higher education institutions have had one or more potential reputation-damaging events discussed in traditional and social media channels in the last 12 months. In addition, while 85 percent of reporting schools have crisis communications policies, only 59 percent of those policies address the use of social media in a crisis.[read more]

We’ve all heard the numbers…”Google+ has hit 20 million unique visitors, 60% of whom are 18 to 25 years old and 63% of whom are male, according to comScore.” (source)So a bunch of college-aged guys are hanging out on this new social platform? Explanation? Most college students have at least heard of the “New Facebook” and...[read more]

For the past twenty-four hours, I have been forced to concentrate on something other than social media…until, that is, social media reared its ugly head as a possible solution to an equally ugly conundrum.  My son is a junior in high school in New Jersey, fortunate enough to attend a private school that has an entire staff...[read more]