social media tools

What’s the appeal of Vine? Brevity. What Twitter is for text, Vine is for video. It will serve you tiny bento-esque boxes of crafted – or crazy – content. You have six seconds to inspire, amuse, impress, tell a story.[read more]

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BA becomes the first major airline to proactively use Google search and social media to find out all it can about its customers in an attempt to appear friendlier and more proactive to their needs.[read more]

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Culture is one of the largest components of how we communicate: not just how we say something but how we choose our messaing tools. This is as true for social media as it was for the telegraph[read more]

or a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign.[read more]

Thanks to Visual.ly, we can now all do it--create our very own infographic based on our Twitter profile. Sadly, my Twitter life pales in comparison to Kim Kardashian's.[read more]

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Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences.[read more]

I’ve always been a massive fan of Twitter and I’ve made no secret of that fact – it’s fantastic as an interest graph for real-time information, connecting with like minded people, and sharing relevant information to people who matter. Moreover, there is so much potential here for brands to conduct real-time engagement and foster an authentic relationship with their consumers.[read more]

Great products come from a deep understanding of customer wants, priorities and needs. Social Media up-ends the traditional methods of information gathering and requirements development.[read more]

Marketing on LinkedIn may not be as heavily hyped up as in the case of other social networks, but LinkedIn definitely offers a number of attractive advantages to marketers and sales professionals. Knowing how to leverage this social network's strengths lets people expand their networks, get to know new prospects, research on sales opportunities, and communicate with gatekeepers and decision makers...[read more]

Hosting an online contest is an effective method for marketing on Facebook. As many companies have already proven, a contest can cut through the clutter of marketing messages and attract people to your business Page. Contests are not a new concept...[read more]

Explore the top 5 features of SocialReport and learn how you can leverage social analytics to grow your business.[read more]

Do you know how to conduct a social media brand audit? Now you can.[read more]

Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful. A look at 12 of them ...[read more]

There are many ways to promote you or your product through social media, but these are some of the most effective options available to you. #1 - Facebook PPC Ads Just like google adwords, facebook has a pay per click (ppc) advertising service that allows you to reach their 500 million plus users. Get Started Here #2 - Social Media...[read more]

No, it's not all about the tools. If, by “it”, you mean the Big Ultimate Goal of All of This Stuff and Why We're Doing It In the First Place. I don't think we need to debate that point any further, do we? But it's important to point out, as a bookend, that tools can be strategic, or at least part of developing sound...[read more]

Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks:  the importance to drive a better understanding, particularly among high level marketing executives, of Social Media:  what is it? what are the potential applications?  what is the impact...[read more]

Social Media Tools Freelance Folder is a multi-authored blog dedicated to helping entrepreneurs and freelancers, just posted a blog post compiling over 35+ Social Media Tools that helps save you time online. Let's face it we can rather spend more time with our business, family and friends rather than time consuming applications or...[read more]

I asked on Twitter what people's favorite social media tool was (other than Twitter) and why and I got some great answers: spin @tabz Gtalk, because it allows one on one, one on many, integrates with shared items and doesn't parade around who you know. chris_moody @tabz Skype, because sometimes you need voice to really get across what...[read more]

My #1 requirement for starting an enterprise community (whether that is using a discussion board, blog, wiki, social network or other tool) is: Constituents Who Care If you are thinking about using social media tools it is essential that you start with a set of people who care about the topic at hand.  Realistically you also need...[read more]

Andrew McAfee Andrew McAfee essay on use cases of different social media tools. (tags: gsk-sc-iw Enterprise2.0 e2.0 mcafee) FreshBooks - The Fastest Way to Track Time and Invoice Your Clients (tags: Startup)http://insideconversation.wordpress.com/2007/11/09...[read more]