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What's the Appeal of Vine, Twitter's New Video App?

January 25, 2013 by Rachel Boothroyd

What’s the appeal of Vine? Brevity. What Twitter is for text, Vine is for video. It will serve you tiny bento-esque boxes of crafted – or crazy – content. You have six seconds to inspire, amuse, impress, tell a story.[read more]


Social Media Shortcut Gets BA in Hot Water

July 9, 2012 by David Amerland

Photo by of Virgin Group

BA becomes the first major airline to proactively use Google search and social media to find out all it can about its customers in an attempt to appear friendlier and more proactive to their needs.[read more]

Culture Shock: Culture’s Impact on Social Marketing and Business

June 22, 2012 by Brian Solis

Culture is one of the largest components of how we communicate: not just how we say something but how we choose our messaing tools. This is as true for social media as it was for the telegraph[read more]

5 Cool Social Media Tools to Help You Expand Your Small Business

June 5, 2012 by Lief Larson

or a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign.[read more]

Twitter, and the Kim Kardashian Faceoff [Infographic]

March 26, 2012 by Andre Bourque

Thanks to, we can now all do it--create our very own infographic based on our Twitter profile. Sadly, my Twitter life pales in comparison to Kim Kardashian's.[read more]

Use the Web-Utensils to Create Human Relationships

January 31, 2012 by Isra Garcia

Place your energy where it should be placed, in connecting and creating resonance with people. Save your passion, willingness and time for learning how these “utensils” urge and inspire creating human interactions and thus, how these could be used in order to build different types of customer experiences.[read more]

3 Insights on #NewTwitter, Discover & Twitter Brand Pages

December 8, 2011 by Christel Quek

I’ve always been a massive fan of Twitter and I’ve made no secret of that fact – it’s fantastic as an interest graph for real-time information, connecting with like minded people, and sharing relevant information to people who matter. Moreover, there is so much potential here for brands to conduct real-time engagement and foster an authentic relationship with their consumers.[read more]


Social Media - Changing the Nature of "Product Requirements" Forever

November 9, 2011 by Hollis Tibbetts

Great products come from a deep understanding of customer wants, priorities and needs. Social Media up-ends the traditional methods of information gathering and requirements development.[read more]

LinkedIn: The Marketing Channel for Businesses and Professionals

November 5, 2011 by Edwin Huertas

Marketing on LinkedIn may not be as heavily hyped up as in the case of other social networks, but LinkedIn definitely offers a number of attractive advantages to marketers and sales professionals. Knowing how to leverage this social network's strengths lets people expand their networks, get to know new prospects, research on sales opportunities, and communicate with gatekeepers and decision makers...[read more]

Marketing On Facebook - Host A Facebook Contest

November 4, 2011 by Edwin Huertas

Hosting an online contest is an effective method for marketing on Facebook. As many companies have already proven, a contest can cut through the clutter of marketing messages and attract people to your business Page. Contests are not a new concept...[read more]

Top Five Features of Social Report

November 2, 2011 by Vitaly Veksler

Explore the top 5 features of SocialReport and learn how you can leverage social analytics to grow your business.[read more]

Brand Audit Best Practices

October 17, 2011 by Vitaly Veksler

Do you know how to conduct a social media brand audit? Now you can.[read more]

12 Tools to Measure Social Influence (Maybe)

August 1, 2011 by Mike Johansson

Social media influence is a bit like oxygen – we "know" it's there and we know in some sense that it is essential for “life” if we’re in marketing, advertising or public relations, but can we capture it in a jar and observe it? No. Well, at least not entirely.Any number of tools – freely available on the Web – purport to tell us our overall social media influence or at least a slice of it (a la Twitter). While none is perfect or complete yet, using a combination of them can prove useful. A look at 12 of them ...[read more]


How To Spend Your Social Media Money in 2011

December 14, 2010 by Kenan E

There are many ways to promote you or your product through social media, but these are some of the most effective options available to you. #1 - Facebook PPC Ads Just like google adwords, facebook has a pay per click (ppc) advertising service that allows you to reach their 500 million plus users. Get Started Here #2 - Social Media...[read more]

Tools Can Be Strategic

December 23, 2009 by Amber Naslund

No, it's not all about the tools. If, by “it”, you mean the Big Ultimate Goal of All of This Stuff and Why We're Doing It In the First Place. I don't think we need to debate that point any further, do we? But it's important to point out, as a bookend, that tools can be strategic, or at least part of developing sound...[read more]

Do we want to increase our business opportunities? Lets educate and standardize…

February 20, 2009 by Filiberto Selvas

Today I heard about a couple of very interesting posts, relevant to a topic I seem to be discussing frequently in the last few weeks:  the importance to drive a better understanding, particularly among high level marketing executives, of Social Media:  what is it? what are the potential applications?  what is the impact it...[read more]

Social Media Tools Compilation Saves Time

November 15, 2008 by Justin Williams

Social Media Tools Freelance Folder is a multi-authored blog dedicated to helping entrepreneurs and freelancers, just posted a blog post compiling over 35+ Social Media Tools that helps save you time online. Let's face it we can rather spend more time with our business, family and friends rather than time consuming applications or...[read more]

Collaborative Blog Post - What's Your Favorite Social Media Tool?

April 16, 2008 by Tabitha Grace Smith

I asked on Twitter what people's favorite social media tool was (other than Twitter) and why and I got some great answers: spin @tabz Gtalk, because it allows one on one, one on many, integrates with shared items and doesn't parade around who you know. chris_moody @tabz Skype, because sometimes you need voice to really get across what...[read more]

Customer Dissatisfaction Surveys

April 16, 2008 by Rachel Happe

My #1 requirement for starting an enterprise community (whether that is using a discussion board, blog, wiki, social network or other tool) is: Constituents Who Care If you are thinking about using social media tools it is essential that you start with a set of people who care about the topic at hand.  Realistically you also need...[read more]

links for 2007-11-09

November 9, 2007 by Lee White

Andrew McAfee Andrew McAfee essay on use cases of different social media tools. (tags: gsk-sc-iw Enterprise2.0 e2.0 mcafee) FreshBooks - The Fastest Way to Track Time and Invoice Your Clients (tags: Startup)[read more]