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online marketing strategies


5 Ways to Use the Holiday Season to Become a Better Online Marketer

December 19, 2013 by Randy Milanovic

Better Online Marketing

Let's start off by admitting that most of us don't spend the holiday season thinking about things like online marketing, inbound lead generation, and search engine optimization strategies. But why not take a couple of hours anyway and learn what you can do to attract new customers online?[read more]

Don’t Forget the Seniors: They’re Online, and Spending Money

June 12, 2012 by Chris Horton

When it comes to the emergent social mobile customer, one segment all too often overlooked is the senior community. A new study by Pew Research shows seniors do own smartphones and clearly aren't afraid to use them.[read more]

Social Media and the Bottom Line

April 20, 2010 by JD Morley

Many companies have trouble convincing their “c-suite” to buy into social media and word of mouth as an online marketing or online branding tactic. Many other companies are already participating. By now, we all know it's here to stay. Consumers have a voice, and it's being heard loud and clear to those who are...[read more]