Forrester

While many new technology trends, like public social media platforms and mobile technology, have reached a certain maturity level, there is still significant upside potential with respect to both growth and opportunity. We are nowhere near saturation.[read more]

Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest distance between them and a brand – no account number, security password or wait time required to connect, and it’s especially gratifying for those wishing to vent their frustration.Even...[read more]

nikkytok/shutterstock.com

Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.[read more]

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]

" Brands need to be willing and open to be ogled, “liked” or disliked, or else they may as well stick with their traditional toolset. Here are a few of the “social object” qualifiers brands need to embrace to engage successfully with their social customers."[read more]

"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform."[read more]

Survey reveals companies that implement listening and digital engagement initiatives see positive business returns.[read more]

Last week, Nigel Fenwick, VP and Principal Analyst at Forrester spoke in a joint Forrester/ NewsGator webinar.  The topic was Boosting IT Productivity with Social Technologies.  However, Nigel validated several thoughts that had been bouncing around in my brain. He speaks about the influence and shifts in mobile...[read more]

[This blog post was cross-posted with my new Forrester blog at http://blogs.forrester.com/marketing/2010/02/single-id-what-consumers-think-and-why-it-may-not-matter.html.] I saw some interesting Forrester research this week. We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites...[read more]

Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let's be fair: Forrester isn't stopping employees from blogging about things outside of...[read more]

Webmetricsguru is Marshall Sponder, ed.  I have never been a fan of  Forrester Research — but  they produce a lot of good research. By the way, have you noticed a lot of the research firms have been acquired  or are merging of late.   So, it wasn't entirely surprising to me Forrester Research would...[read more]

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn't do however, is write about the endless predictions for the future of marketing, media, business,...[read more]

Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as...[read more]

For the past few years Forrester Research has been tracking the adoption of social media in different categories:Creators, who write content and make podcasts and videosCritics, who post comments, ratings and reviewsCollectors, who use RSS Feeds to gather information,  those who tag and share contentJoiners, who create profiles on...[read more]

We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today. Starting with the book "Groundswell" and continuing...[read more]

Social technologies force us to take the spotlight off ourselves and place it where it belongs — on the people we are serving.  That's a key point to remember in any social engagement. Even if your brand is boring.I recently read a report by Forrester analyst, Josh Bernoff, about using social technologies to energize “boring...[read more]

The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so far from an extremely diverse crowd of submitters. What...[read more]

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21...[read more]

After waging a small war on pay-per-post for years, I've come to the conclusion that sponsored conversations, as they're now being called, is a blogging business model that is not going away. Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusion that "this practice will take its place...[read more]

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is based on an October 2008 survey of nearly 4,...[read more]