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Social and Digital Tech Trends: 9 Take-Aways for YOU

January 13, 2013 by Courtney Hunt

While many new technology trends, like public social media platforms and mobile technology, have reached a certain maturity level, there is still significant upside potential with respect to both growth and opportunity. We are nowhere near saturation.[read more]

Social Customer Service: With Great Power Comes Great Responsibility (Now Who Wants It?)

December 30, 2012 by Tricia Morris

Like it or not, social media has become a mainstream communications channel. What makes it so appealing for consumers is that it’s usually the shortest distance between them and a brand – no account number, security password or wait time required to connect, and it’s especially gratifying for those wishing to vent their frustration.Even...[read more]

Takeaways From Forrester’s 2012 CMO Study

July 26, 2012 by Mark Nardone

Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.[read more]

Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012

January 5, 2012 by Shiraz Datta

It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering...[read more]

Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer

December 28, 2011 by Mike Lewis

" Brands need to be willing and open to be ogled, “liked” or disliked, or else they may as well stick with their traditional toolset. Here are a few of the “social object” qualifiers brands need to embrace to engage successfully with their social customers."[read more]

Why Marketers Need to Get In the Game of Online and Mobile Games

September 6, 2011 by Steve Olenski

"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform."[read more]

Survey Reveals Social Media Listening and Engaging Pays Off

July 18, 2011 by Steve Olenski

Survey reveals companies that implement listening and digital engagement initiatives see positive business returns.[read more]

The Social Web - Empowering Customers

October 5, 2010 by Peggy Dau

Last week, Nigel Fenwick, VP and Principal Analyst at Forrester spoke in a joint Forrester/ NewsGator webinar.  The topic was Boosting IT Productivity with Social Technologies.  However, Nigel validated several thoughts that had been bouncing around in my brain. He speaks about the influence and shifts in mobile...[read more]

Single ID: What Consumers Think and Why It May Not Matter

February 23, 2010 by Augie Ray

[This blog post was cross-posted with my new Forrester blog at] I saw some interesting Forrester research this week. We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites...[read more]

Why Forrester Made The Right Call About Employee Blogs

February 10, 2010 by Tom Webster

Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let's be fair: Forrester isn't stopping employees from blogging about things outside of...[read more]

Forresters Blogging patch

February 9, 2010 by Marshall Sponder

Webmetricsguru is Marshall Sponder, ed.  I have never been a fan of  Forrester Research — but  they produce a lot of good research. By the way, have you noticed a lot of the research firms have been acquired  or are merging of late.   So, it wasn't entirely surprising to me Forrester Research would...[read more]

Social Marketing in Twenty Ten

January 18, 2010 by Brian Solis

Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn't do however, is write about the endless predictions for the future of marketing, media, business,...[read more]

Forrester prédit la mort des agences de communication/pub désuète

December 9, 2009 by Michelle Blanc

Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as...[read more]

Social Media Adoption Now Over 80%

August 28, 2009 by Sally Falkow

For the past few years Forrester Research has been tracking the adoption of social media in different categories:Creators, who write content and make podcasts and videosCritics, who post comments, ratings and reviewsCollectors, who use RSS Feeds to gather information,  those who tag and share contentJoiners, who create profiles on...[read more]

Social technology growth marches on in 2009, led by social network sites

August 25, 2009 by Josh Bernoff

We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today. Starting with the book "Groundswell" and continuing now...[read more]

Using Social Technology to Jazz Your “Boring” Brand

July 30, 2009 by Rodger Johnson

Social technologies force us to take the spotlight off ourselves and place it where it belongs — on the people we are serving.  That's a key point to remember in any social engagement. Even if your brand is boring.I recently read a report by Forrester analyst, Josh Bernoff, about using social technologies to energize “boring...[read more]

Forrester Groundswell Awards -- I love the diversity

July 25, 2009 by Josh Bernoff

The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so far from an extremely diverse crowd of submitters. What do...[read more]

Social Media Marketing Spending to Rise or Plunge?

July 9, 2009 by Oliver Hellriegel

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21...[read more]

It's time for a sponsored conversations summit

March 11, 2009 by Paul Chaney

After waging a small war on pay-per-post for years, I've come to the conclusion that sponsored conversations, as they're now being called, is a blogging business model that is not going away. Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusion that "this practice will take its place...[read more]

Forget the old loyalty discussion

February 23, 2009 by AxelSchultze

Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog :The analysis is based on an October 2008 survey of nearly 4,...[read more]