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Forrester
Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012
It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute to excellent customer experiences and greater customer engagement. Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering... [read more]
Best Practices for Engaging the Social Customer from Adam Metz of The Social Customer
" Brands need to be willing and open to be ogled, “liked” or disliked, or else they may as well stick with their traditional toolset. Here are a few of the “social object” qualifiers brands need to embrace to engage successfully with their social customers." [read more]
Why Marketers Need to Get In the Game of Online and Mobile Games
"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform." [read more]
Survey Reveals Social Media Listening and Engaging Pays Off
Survey reveals companies that implement listening and digital engagement initiatives see positive business returns. [read more]
The Social Web - Empowering Customers
Last week, Nigel Fenwick, VP and Principal Analyst at Forrester spoke in a joint Forrester/ NewsGator webinar. The topic was Boosting IT Productivity with Social Technologies. However, Nigel validated several thoughts that had been bouncing around in my brain. He speaks about the influence and shifts in mobile... [read more]
Single ID: What Consumers Think and Why It May Not Matter
[This blog post was cross-posted with my new Forrester blog at http://blogs.forrester.com/marketing/2010/02/single-id-what-consumers-think-and-why-it-may-not-matter.html.] I saw some interesting Forrester research this week. We asked over 4,000 consumers about Single-ID systems, which permit a profile to be used on multiple Web sites... [read more]
Why Forrester Made The Right Call About Employee Blogs
Information wants to be free. Forrester wants to charge you for it. Even before the recent decision by Forrester to forbid its analysts from blogging about their coverage areas on personal blogs, these two facts were headed for a collision. First, let's be fair: Forrester isn't stopping employees from blogging about things outside of... [read more]
Forresters Blogging patch
Webmetricsguru is Marshall Sponder, ed. I have never been a fan of Forrester Research — but they produce a lot of good research. By the way, have you noticed a lot of the research firms have been acquired or are merging of late. So, it wasn't entirely surprising to me Forrester Research would... [read more]
Social Marketing in Twenty Ten
Every year closes with summaries of the top stories as well the predictions for the year ahead. Heading into Twenty-Ten, I contributed to several prediction roundups including Junta42, ContactCenterWorld, ZDNet, among others. What I didn't do however, is write about the endless predictions for the future of marketing, media, business,... [read more]
Forrester prédit la mort des agences de communication/pub désuète
Je viens tout juste de recevoir l'analyse de Forrester US Interactive Marketing Forecast, 2009 To 2014 Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media, via un courriel d'Omniture. Le sommaire va comme suit : Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as... [read more]
Social Media Adoption Now Over 80%
For the past few years Forrester Research has been tracking the adoption of social media in different categories:Creators, who write content and make podcasts and videosCritics, who post comments, ratings and reviewsCollectors, who use RSS Feeds to gather information, those who tag and share contentJoiners, who create profiles on... [read more]
Social technology growth marches on in 2009, led by social network sites
We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today. Starting with the book "Groundswell" and continuing... [read more]
Using Social Technology to Jazz Your “Boring” Brand
Social technologies force us to take the spotlight off ourselves and place it where it belongs — on the people we are serving. That's a key point to remember in any social engagement. Even if your brand is boring.I recently read a report by Forrester analyst, Josh Bernoff, about using social technologies to energize “boring... [read more]
Forrester Groundswell Awards -- I love the diversity
The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so far from an extremely diverse crowd of submitters. What... [read more]
Social Media Marketing Spending to Rise or Plunge?
A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21... [read more]
It's time for a sponsored conversations summit
After waging a small war on pay-per-post for years, I've come to the conclusion that sponsored conversations, as they're now being called, is a blogging business model that is not going away. Forrester seems to think so anyway, having just completed a report on the topic, reaching the conclusion that "this practice will take its place... [read more]
Forget the old loyalty discussion
Forrester Research's Bruce D. Temkin just published a new paper called "Customer Experience Correlates To Loyalty" I thought "Hey, very cool, this must be great". But looking at the report I was really disappointed. Evelyn So pointed out on her blog http://xeeurl.com/A0523 :The analysis is based on an October 2008 survey of nearly 4,... [read more]
Are you good enough to be our next social media analyst?
by Josh Bernoff Amid all the news of economic disaster, we are still looking to hire a talented social media analyst. Why? Because even amid the downturn -- perhaps even more since the downturn -- our corporate clients want and need our help. I have been all over this country, Canada, and Europe, and found clients hungry to learn more... [read more]
Forrester buys JupiterResearch
by Josh Bernoff and Cliff Condon If there is one other research company that we've continued to encounter, respect, and see as real competition in the interactive media space, it is JupiterResearch. While the company ownership has changed hands several times over the years, the analysts have continued to do great work. That's why we're... [read more]
Comment on SocialMedia Actualités by Michelle Blanc
Bloguer par affaire est par défaut, un peu d'autopromotion. Mais ce qui fait la différence entre de la vile autopromotion sans intérêt et celle qui en a, c'est essentiellement la qualité des infos partagées. Si j'aime Charlene Li par exemple, c'est parce qu'elle m'apprend un peu, bien qu'elle ne... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”