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Social Media Training Tip #14: A More Productive Social Media Presence
Social Media Training Tip #15 A More Engaging Social Media Presence Needless to say, your small business’s social media marketing strategy’s main goal should be to attract new customers to your business and to retain old ones. This is what this Social Media Training article is all about. But the mistake that some small businesses make is... [read more]
Big Opportunities for Small Businesses in Facebook Pages Redesign
Facebook has redesigned the pages which, for most of the small business world, are our business pages. These new changes are similar to the individual pages in the layout, however, there are quite a few other changes that are big opportunities for businesses to take advantage of to make their pages much more interactive and functional... [read more]
Small Business Social Media...6 Steps to Success
These six steps were born out of common frustrations I hear from people about understanding how to market online. Does this sound familiar? “I know I need to figure out all of this social media stuff, but it's all piecemeal now and I just don't know where to start!” You may have noticed how some small business owners seem... [read more]
Small Businesses Will Simply Become More Naturally Social
Small Businesses Will Simply Become More Naturally Social This content from: Duct Tape Marketing This past year brands large and small rushed head on into social media marketing. They had to learn about all things Twitter, hire social media consultants and create special social media metrics and budgets. Now that hype surrounding the... [read more]
Start the Conversation: Blogging for Beginners
If you are a small business owner that has mixed feelings about the wonderful world of online marketing and even more hesitation about entering the social media realm, you're definitely not alone. But being the business-savvy entrepreneur that you are, you probably know that this is the wave of the future and businesses that lack some... [read more]
Dueling Research: The Great Small Business Social Media Stand-Off
Now I'm really confused. I was sitting there sipping my morning coffee, searching through the “usual suspects” websites - Ad Age, Wall Street Journal, Promo, Brandweek and others - looking for ideas that might help our clients, or inspire a blog post, or just make me a little smarter 8:49 AM: At BtoB I saw this headline:... [read more]
Social Media Works for Small Business. I Have Proof.
(Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey states that "three-quarters of small businesses say they have not found sites such as... [read more]
Survey Finds Small Business Adopting Social Media Rapidly
Survey Finds Small Business Adopting Social Media RapidlyThis content from: Duct Tape Marketing A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The... [read more]
Free Webinar Today: Startups... Hitting The Social Media Sweet Spot
This content from: Duct Tape Marketing Hitting The Social Media Sweet Spot I'm conducting a live webinar on the topic of social media, including my thoughts on where most small businesses should start (hint it may not be twitter) Wednesday, June 17th at 2pm EDT as part of a continuing series for the Verizon Small Business Center. Come... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”