About Social Media Today
Celebrities
SXSW: Leveraging Influencers' Social Capital
Celebrity endorsements have traditionally been a crude but fairly effective technique. Take a person who’s famous enough and consumers will grant them some authority. But as audiences become savvier, it becomes harder to sell.[read more]
Biggest Celebrities on Social Media
The top celebrities are bigger than the bigger brands on social media. They pull bigger audiences, higher engagement and generating greater buzz. All while barely getting out of their pajamas in order to tweet out a few inane observations about their buddies over brunch.[read more]
Personal Branding and Career Advice From Male Celebrities
You’re fed up with the job market right now or you’re feeling stuck in your career, with nowhere to go, and you’re out of people to complain to. If so, then you’re probably watching your favorite show on TV, or browsing Hulu.com because you’re too cheap to purchase cable. Either way, you watch, listen, and hear about celebrities all...[read more]
Internet celebrities may outweight tv celebrities in the future
Year ago, who would have thought that just about anyone could be a celebrity. Welcome to 2007, where we can all be celebrities in our own right. By unleashing our personal brands on the world, we are communicating our celebrity status to others. Gone are the times where we watched television praying that someday we would become...[read more]
“Great article Jon! Relationships could be one the most important aspects of running a business, if not THE most important. Building professional relationships with others is key to may good business practices today. With these relationships, you can build good communication skills with these relationships as well.”
“Jon ~I agree with you completely! My first thought when I read Sara's letter was "how stupid on Nutella's part"!I don't understand their reasoning at all. I promoted World Nutella Day on my social media site and my personal Facebook page for the past couple of years. She may have had 47,000 fans and followers but how many more were reached because people like me helped spread the ...”