followers

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This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]

Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.[read more]

Let me be clear upfront: If you’re looking for a step-by-step guide to gaining 15,000 new followers on Pinterest in a very short time this is not the blog post for you. My purpose, from a social media strategy perspective, is to solve a mystery.[read more]

So you have been building your Twitter presence and gained a moderate following. And yet, you find that you are losing followers, or those that follow you quickly unfollow shortly afterwards. Why?[read more]

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Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.[read more]

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Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.[read more]

Under certain circumstances, however, there are actually benefits to having your communities grow in whatever way possible. You should embrace every new fan or follower, and recognize that even though they might be relatively inconsequential to directly helping you achieve your objectives, they might help to positively influence others who will make a greater impact.[read more]

As more people flock to Twitter, have you developed your reasons for following or not following back? You should.[read more]

Photo by Velo Steve via Flickr

No matter what your goals are, you probably want to grow your Twitter following to reach as many users as possible. However, focusing on the quality of your following is of utmost importance for maximizing the effectiveness of your Twitter presence. Here are three cardinal sins to avoid when growing your company’s Twitter following...[read more]

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Tapping into the latest research, Builditz.com took a closer look at the value of Social Followers, and Brand Advocates, in this New Infographic.[read more]

Noah Kravitz has been sued by his former company, PhoneDog, over his Twitter followers. The company believe that the 17,000 followers are theirs to own as he gained their following whilst working for the company and promoting the Twitter account as part of the PhoneDog name. PhoneDog are arguing that each of the 17,000 followers are...[read more]

"By extending a personal touch and tweeting helpful content, you’ll reap the rewards of influencing people in ways that stick. In addition, if your tweets change the heart of just one person, think of the impact that can have."[read more]

Photo by hslo via Flickr, Creative Commons

"Quantity vs. Quality" is an age-old debate. The question remains: Is more always better?In high school, one of my classrooms had a poster which read, "More is Always Better!" The illustration underneath was of a small man who was underneath a pile of many elephants and another elephant was about to be loaded on top. That...[read more]

"Sometimes you feel like you are doing all you can to find followers, post creative content, interact with targeted tweets, and keep up on the latest tweeting trends. And you are not making much progress."[read more]

The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation.[read more]

The strategy I am going to present is largely born out of understanding how Twitter works through my main personal account , and then taking that experience and applying it to client accounts. Sometimes an idea turns out to have some usefulness, many times not. This strategy is just one of several techniques and filters I use, but I do feel that it is a highly effective criteria which should be a starting point for targeting potential followers. Here is the strategy. Target accounts whose following and follower numbers both fall between 200 and 700. That is it; try to incorporate that when thinking about who to follow, who to follow-back, who to reward, and who to add to lists.[read more]

10 things to make sure that I never read your tweets, never follow your account, and never engage with you (or your business) online. I have a feeling that I’m not alone in this and others use these very same standards to deciding whether to follow an account, so if you engage in some or all of these tactics…enjoy your social media solitude.[read more]

How to build a followship? Something that we must all come to terms with is that there is no easy answer to this. Nothing done RIGHT is ever easy.[read more]

A good friend Adam Price (@adam_price) tweeted something that really struck a chord with me, “don't be part of the problem, if you post something make sure it has some substance.” Boy does this make sense. More-and-more the people whom I follow and consider “influencers” tweet what amounts to garbage at 140 characters per minute. Part of...[read more]

Social media is often misrepresented by numbers. Followers, website traffic,Facebook  friends, community members, blog subscribers, etc. all contribute to a self-imposed goal that really yields nothing in return. The numbers that are important are your power users. The people who continue to return to your site, contribute...[read more]