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Getting an Audience is Hard!

December 23, 2013 by Danielle MacInnis

Garnering an Audience

Newspaper circulation has dropped over the last 18 months. Radio is now competing with podcasts, and TV is seeking an audience who’s attention is spilt between a smartphone device and Apple TV or playback on an iPad. People are listening via Spotify rather than buying CDs.[read more]

Why Do You Need More Followers?

August 31, 2013 by Tatiana Aders

If your business needs leads and sales flowing tomorrow, then Google Adwords might be the best place to start. However, if your organization needs to build meaningful brand awareness, develop a continuous and long-term lead flow, then social media marketing is at the top of the list of viable solutions.[read more]

7 Popular Types of Social Media Fans [INFOGRAPHIC]

June 10, 2013 by Pam Dyer

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it’s easier to target them to improve brand awareness, find leads, and drive sales.[read more]

7 Ways You Can Effectively Lose Social Media Followers

May 23, 2013 by Mike Allton

lanier67, Flickr

This isn’t hard to respond to comments on some platforms like Facebook where most comments can be visibly seen on the post itself. However, mentions of your brand can be harder to track on forums you’re not a part of or on social networks like Twitter where you get a steady stream of content on your feed. To help you monitor mentions of your brand, you can use a tool like Mentions to track your name and get real-time alerts.[read more]

How Much Is an Engaged Social Customer Worth?

May 20, 2013 by Adi Gaskell

Last year an employee was sued for taking the Twitter followers he’d amassed with him when he left his company. The case focused attention on just how much a Twitter follower was worth. Suffice to say that since then, a good deal of effort has gone into highlighting just how many followers are fakes. So it’s clear that not all followers are of equal value to you.[read more]

The Mystery Behind 15,000 New Pinterest Followers

April 25, 2013 by Mike Johansson

Let me be clear upfront: If you’re looking for a step-by-step guide to gaining 15,000 new followers on Pinterest in a very short time this is not the blog post for you. My purpose, from a social media strategy perspective, is to solve a mystery.[read more]

Losing Twitter Followers? 13 Possible Reasons Why

March 1, 2013 by Jasmine Jaume

So you have been building your Twitter presence and gained a moderate following. And yet, you find that you are losing followers, or those that follow you quickly unfollow shortly afterwards. Why?[read more]

Building Your Social Community: Start from the Ground Up

February 22, 2013 by Darren Johnson

Building new communities can certainly be a challenge, but the opportunities provided by a small audience can also give the community manager a greater opportunity to engage directly with those who care most about what the company is doing.[read more]

8 Twitter Best Practices

February 21, 2013 by Rachel Strella

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.[read more]

Why You Should Acquire As Many Irrelevant Social Media Followers As Possible

February 21, 2013 by Matthew Peneycad

Under certain circumstances, however, there are actually benefits to having your communities grow in whatever way possible. You should embrace every new fan or follower, and recognize that even though they might be relatively inconsequential to directly helping you achieve your objectives, they might help to positively influence others who will make a greater impact.[read more]

11 Reasons I Won’t Follow You on Twitter

February 3, 2013 by Mike Johansson

As more people flock to Twitter, have you developed your reasons for following or not following back? You should.[read more]

3 Cardinal Sins of Growing Your Company’s Twitter Following

July 28, 2012 by Brett Heitz

No matter what your goals are, you probably want to grow your Twitter following to reach as many users as possible. However, focusing on the quality of your following is of utmost importance for maximizing the effectiveness of your Twitter presence. Here are three cardinal sins to avoid when growing your company’s Twitter following...[read more]

How Much Does a Like or a Follow Cost?

April 9, 2012 by D William Jones

Tapping into the latest research, took a closer look at the value of Social Followers, and Brand Advocates, in this New Infographic.[read more]

Quit Your Job, But Give Back The Company Twitter Followers -- Or Get Sued!

December 27, 2011 by Nikki Peters

Noah Kravitz has been sued by his former company, PhoneDog, over his Twitter followers. The company believe that the 17,000 followers are theirs to own as he gained their following whilst working for the company and promoting the Twitter account as part of the PhoneDog name. PhoneDog are arguing that each of the 17,000 followers are...[read more]

The Million Twitter Follower Fallacy...and Influence

December 9, 2011 by John Serpa

"By extending a personal touch and tweeting helpful content, you’ll reap the rewards of influencing people in ways that stick. In addition, if your tweets change the heart of just one person, think of the impact that can have."[read more]

Social Media Takes A Page from the Playground: Is Quantity or Quality of Relationships More Important?

November 14, 2011 by April Rudin

Photo by hslo via Flickr, Creative Commons

"Quantity vs. Quality" is an age-old debate. The question remains: Is more always better?In high school, one of my classrooms had a poster which read, "More is Always Better!" The illustration underneath was of a small man who was underneath a pile of many elephants and another elephant was about to be loaded on top. That...[read more]


Feeling Twitter-pated or Twitter-hated? 4 Ways To Find Your Twitter Flair.

August 18, 2011 by Taryn Erickson

"Sometimes you feel like you are doing all you can to find followers, post creative content, interact with targeted tweets, and keep up on the latest tweeting trends. And you are not making much progress."[read more]

Social Media and ROI: Likes and Follows Only Go So Far

June 30, 2011 by Adam Schreiber

The beautiful thing about Social Media is that it has the ability to engage customers and stakeholders, facilitate stream-lined interactions and potentially lead to increased sales. The only problem is that with the platforms that exist right now there is a major gap between consumption and creation.[read more]


How to Use Twitter Following and Follower Numbers as an Effective Metric

May 2, 2011 by Josh Davis

The strategy I am going to present is largely born out of understanding how Twitter works through my main personal account , and then taking that experience and applying it to client accounts. Sometimes an idea turns out to have some usefulness, many times not. This strategy is just one of several techniques and filters I use, but I do feel that it is a highly effective criteria which should be a starting point for targeting potential followers. Here is the strategy. Target accounts whose following and follower numbers both fall between 200 and 700. That is it; try to incorporate that when thinking about who to follow, who to follow-back, who to reward, and who to add to lists.[read more]

10 Surefire Ways To Get Me To Avoid Your Twitter Account

April 27, 2011 by Sean Nicholson

10 things to make sure that I never read your tweets, never follow your account, and never engage with you (or your business) online. I have a feeling that I’m not alone in this and others use these very same standards to deciding whether to follow an account, so if you engage in some or all of these tactics…enjoy your social media solitude.[read more]