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Cristiano Ronaldo Launches his Own Social Network: Viva Ronaldo

December 14, 2013 by Hans Kullin

Ronaldo Social Network

Sweden’s world class football striker Zlatan Ibrahimovic changed his relationship with media when he launched his own app, “Zlatan Unplugged“. And now another football icon, Cristiano Ronaldo, ups the ante by launching his own social network, Viva Ronaldo.[read more]

The NFL vs. the English Premier League: who uses Twitter and Social Media best?

January 25, 2010 by Jay Krall

Photo of Chelsea Football Club Stadium courtesy of Ben Sutherland via Flickr The world of sports is an interesting place to explore the old public relations adage that there's no such thing as bad publicity, and whether that's true on the social Web. In sports, if your team is doing well, it will attract the ire of your competitors...[read more]


August 19, 2008 by Ed Trost

In the pre-digital era there existed a symbiosis between major sports properties and their media counterparts.  The growth of each could not have been as dramatic as it has been without the other.  The digital era has made this relationship potentially more contentious as sports leagues are trying to gain more control over...[read more]

Why the Olympics should be the perfect social media event

August 9, 2008 by Matt Rhodes

I watched about an hour of the Opening Ceremony of the 2008 Beijing Olympics live yesterday. It was perfectly timed to coincide with lunch in London and so I sat at my desk and watched live streaming thanks to the BBC. At the same time I was following what other people around the world thought about it on Twitter. And later in the...[read more]