hootsuite

LinkedIn & Hootsuite

The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates with Hootsuite. This means businesses can easily engage with their audience on yet another social network via Hootsuite.[read more]

There are countless social media measurement platforms out there, but unfortunately none of them will be your silver bullet. Six reasons why.[read more]

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The Super Bowl can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game. Avid sports fans love to brag and talk smack, and social media provides a perfect platform to allow those fans to have those conversations in real time.[read more]

One of my social media secret weapons that saves me time making and sharing articles on Twitter is called Buffer App. This app lets me schedule my tweets so that they come out at predetermined times throughout the day.Scheduling your tweets helps to insure that your tweets are being seen by a variety of people, not only the ones that...[read more]

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Hootsuite has done something so simple, so elegant and oh so powerful (in my mind), that I really do believe it to be revolutionary. They have brought advanced social media marketing to the masses. When I work with my clients, advising them on how to post, what to post - the day part of posting is essential. They have automated this major step. I'm assuming that the act of automating will make the time the post is distributed better. That has yet to be seen, but if they can pull it off - BOOM. Game changer.[read more]

HootSuite's announcement that it now allows you to manage your Google+ Page on its platform is a huge step toward bringing all your social media management needs into one dashboard.[read more]

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Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at Grovo.com, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]

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Facebook‘s newest additions to pages have community managers and social media professionals jumping up and down for joy! Finally, we now have the option to place controls around admins. With different levels of admins available, you will have more control over your Facebook community. The second addition Facebook made is adding the option to schedule your posts in advance. This change, more so than admin controls, may have big implications to the world of social media. Here are three bold predictions for what this small change will mean for the future of social media.[read more]

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We’ve been pushing all of our clients to fully leverage campaign tracking when posting their links to Hootsuite. Many folks think they need to manually write that URL querystring – but Hootsuite actually offers a very nice interface for appending the necessary campaign tracking information.[read more]

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The focus of many companies who have now jumped into Social Media efforts has been to work out their strategy and tactical implementation but the tool sets they have to manage them aren't finished being built. Social CRM and Social Media dashboards are still in the development stage. No one has it right yet. Well, almost no one. It's not that they're not trying, the problem stems from what their perception of the requirements of what is needed by the consumer. Each approaches it from a different 'starting point" so the functionality, although similar, isn't quite the same. Let's take a look at CRM and Social Dashbaords separately & you'll see what I mean.[read more]

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If you have trouble finding content for your twitter account, following a hashtag in your Hootsuite dashboard may be a great way to help you curate more content. Generally, you should follow a hashtag that most closely relates to what type of content you would like to provide for your followers.[read more]

Kristi Hines shares a killer series of Twitter tips, guides, reviews and such. I’m going to give you the short-cuts to the long versions here as a Twismas present. (I'm also going to sing you a little holiday tune.)[read more]

Hooray! You can stop worrying about sacrificing time for engagement. There has been a lot written about how you should never use a 3rd party app to post to Facebook because Facebook wouldn't show it as prominently. But it looks like Facebook is changing all that. In a comment in the developer's thread on Facebook, somewhat under the Radar, developer consultant Matt Trainer posted this...[read more]

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Since filing to go public in January, LinkedIn has been steadily gaining attention as a force in the world of social platforms, and if you haven't already it's time to take notice. The apps you use certainly are...[read more]

I often check the "via" link on most tweet's sent. Probably because I run social media dashboard, but I've been spotting some trends. Less and less people are using Tweetdeck. Let me start off with - I have great respect for Tweetdeck. It's a great 'end-user' app for the consumer, for the twitter power users who likes to watch what celebrities and news outlets are saying. But it is NOT a business tool. It never has been. It's always been about the Twitter power user...[read more]

You are… … the uber social type. You manage multiple social media accounts and you’re so good that a few businesses are paying you to manage theirs.[read more]

If a tweet is worth 140 characters a picture is worth 10,000. Businesses are finding they need to show a human side to their Social Media efforts, and Phto.me offers them an interesting opportunity to present photos to their audience in a clean, uncluttered way.[read more]

Tweetdeck's silence on the acquisition makes you think they may not have good news to share with their users. Will Tweetdeck become Twitter only?[read more]

Twitter has a vibrant ecosystem of companies using its API. The problem for Twitter, however, is how to manage and generate revenue at a time when some companies are enjoyed major success.[read more]

A couple of weeks ago I wrote about social media browsers sparking a new round of browser wars. Social media browsers are well and good for individuals managing one account on each platform, but what about businesses managing multiple Twitter, Facebook, LinkedIn and other accounts? Enter the social media dashboard. Credit...[read more]