hootsuite posts, articles, and infographics | Social Media Today
Sign up | Login with →


Dr. Seuss’s Guide to Twitter for Busy Executives [INFOGRAPHIC]

March 10, 2014 by Frank Strong

HootSuite recently published an infographic titled A Dr. Seuss-Inspired Guide to Twitter, which struck me both as creative marketing and an effective way to reach and teach the basics of Twitter. Here’s my call to action: If there’s someone you know that should be using Twitter that isn’t — send them a link to this infographic.[read more]


SMToolbox: Getting the Most Out of HootSuite - An Expert's View

March 9, 2014 by Steve Rayson

If you are in social media, you will be aware of Hootsuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, Hootsuite guru Mike Allton gives us his take on Hootsuite's popularity, and shares his top tips and favorite Hootsuite apps.[read more]

Daily Social Media Statistics from Sochi [INFOGRAPHIC]

February 12, 2014 by Evan LePage

Sochi's social media stats.

Throughout the Games, we’ll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what’s buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an overview of who owns the mindshare of Olympic voice on social.[read more]


Putting the "Social" in Social Enterprise #SMTLive Storify

October 30, 2013 by Suzie McCarthy

HootSuite Logo

On Oct. 29, we held an #SMTLive webinar sponsored by HootSuite called "Success with Social: The New Enterprise." We were joined by panelists from Hootsuite, IBM, and LogMeIn. This Storify gives the highlights of the accompanying tweet chat.[read more]

Use Twitter as a Newspaper

October 22, 2013 by Brent Pohlman

Twitter: the new newspaper? (adamr/FreeDigitalPhotos.net)

If you approach Twitter like a newspaper and use a tool like Hootsuite or TweetDeck, you will see Twitter in a new light. The main difference between Twitter and a traditional newspaper is that this news service is interactive and requires your input and readers to make it an effective platform.[read more]

6 Things to Know About Hootsuite

August 28, 2013 by Christina Strickland

Hootsuite can help you save time. If you’ve had trouble keeping up with your social media accounts, Hootsuite can help. Instead of logging into multiple accounts and updating multiple pages, you can log into the Hootsuite dashboard to schedule posts and updates. This leaves you more time to do other things.[read more]


Tying Tweets to Profits: Can 140 Characters Deliver ROI? #SMTLive Webinar

June 26, 2013 by Suzie McCarthy

This week, SMTLive tackled the world of Twitter and ROI and the result was explosive! With over 1,400 registered for the Webinar and hundreds of tweets flying across the tweet-o-sphere the conversation came fast and thick. Thanks to our sponsors at HootSuite for making this possible![read more]

The Ultimate HootSuite Guide: One Dashboard to Manage Your Social Media and Teams

June 19, 2013 by Niall Devitt

Comprehensive HootSuite Guide

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.[read more]

Using Hootsuite Analytics in the Sales Process

June 6, 2013 by Jeff Gibbard

Hootsuite Analytics

We use Hootsuite to shorten the links to our sales resources. Then, we create a custom report for that specific URL in Hootsuite. As we send out links to PDFs, videos, blog posts or whatever, we’re able to see the number of people that click on it. It’s simple really: make untrackable links trackable, and get a report.[read more]

HootSuite vs. Buffer for the Heavyweight Championship

June 4, 2013 by Mike Allton

Hootsuite vs. Buffer: who comes out on top? (Eric Langley, Flickr)

One question that has come up a lot recently from readers is why I use both HootSuite and Buffer. Isn't one better than the other? I hope you won't be too surprised to learn that there actually are good reasons for using both services, and in fact, I use the paid versions of both![read more]

How To Schedule Tweets To Boost Your Impact and Save Time

May 23, 2013 by Gary Fox

To be effective on Twitter you need to setup a good workflow and learn how to schedule your Tweets to get the best impact with your audience. Scheduling your Tweets will save you time and help you be more productive with your social media. It is all too easy on social media to get distracted, lose valuable time and not achieve your objectives.[read more]

HootSuite App Update Eases Influencer Monitoring

May 22, 2013 by Mike Allton

Twitter users who regularly retweet your tweets could be fans or influencers. If they're influencers in your industry, consider reaching out and looking for ways to not only thank them, but reciprocate their gesture. An easy and obvious way is to regularly retweet some of their tweets as well. This is not only good business, it's being a good social citizen.[read more]

Hootsuite Simplifies LinkedIn Marketing with Company Updates

April 19, 2013 by Cara Tarbaj

LinkedIn & Hootsuite

The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates with Hootsuite. This means businesses can easily engage with their audience on yet another social network via Hootsuite.[read more]

The Silver Bullet for Effective Social Media Measurement

April 11, 2013 by Jeff Berezny

There are countless social media measurement platforms out there, but unfortunately none of them will be your silver bullet. Six reasons why.[read more]

The Super Bowl: A Social Media Marketing Opportunity

February 2, 2013 by Julie Blakley

The Super Bowl can be a great medium for sourcing user-generated fan content, gauging sentiment and capitalizing on the buzz surrounding a big game. Avid sports fans love to brag and talk smack, and social media provides a perfect platform to allow those fans to have those conversations in real time.[read more]

Build a Better Buffer for Your Tweets

January 19, 2013 by Judi Knight

One of my social media secret weapons that saves me time making and sharing articles on Twitter is called Buffer App. This app lets me schedule my tweets so that they come out at predetermined times throughout the day.Scheduling your tweets helps to insure that your tweets are being seen by a variety of people, not only the ones that...[read more]

Why Hootsuite's New AutoSchedule is a Game Changer

August 6, 2012 by Chris Dessi

Hootsuite has done something so simple, so elegant and oh so powerful (in my mind), that I really do believe it to be revolutionary. They have brought advanced social media marketing to the masses. When I work with my clients, advising them on how to post, what to post - the day part of posting is essential. They have automated this major step. I'm assuming that the act of automating will make the time the post is distributed better. That has yet to be seen, but if they can pull it off - BOOM. Game changer.[read more]

Manage Your Google+ Page with HootSuite

July 20, 2012 by Brian Honigman

HootSuite's announcement that it now allows you to manage your Google+ Page on its platform is a huge step toward bringing all your social media management needs into one dashboard.[read more]


The Top 5 Social Media Managing Tools

June 15, 2012 by Jen Eisenberg

Jen Eisenberg, a rising junior at the University of Michigan, is a product marketing intern at Grovo.com, an online Internet training platform with video tutorials that helps people learn everything from Facebook Timeline to Pinterest Pins. Jen loves the NYC tech startup scene and immerses herself in it on a daily basis.[read more]

3 Predictions for the Future of Scheduling Posts

June 3, 2012 by Cara Friedman

Photo by spisharam via Flickr

Facebook‘s newest additions to pages have community managers and social media professionals jumping up and down for joy! Finally, we now have the option to place controls around admins. With different levels of admins available, you will have more control over your Facebook community. The second addition Facebook made is adding the option to schedule your posts in advance. This change, more so than admin controls, may have big implications to the world of social media. Here are three bold predictions for what this small change will mean for the future of social media.[read more]