About Social Media Today
sustainability
The Social Enterprise and The Circular Economy
"Is your business ready to embrace and live the Circular Economy? Do you think it’s worth while trying? Do we have a choice any longer? After all, what would we lose not trying it, right? Probably not much, but a lot to gain, for sure! Our very own survival as a species." [read more]
Will Social Media Survive?
Social media… what a buzzword. It's grown, exploded, and ushered in a new paradigm in marketing. Kind of. It seems like everyday there's a new social media guru, someone to tell you how to use your Facebook, when to Tweet, or berate you for not having a FourSquare. The social media industry, in its current form, is not sustainable. Why... [read more]
The Story of Stuff — Great Social Marketing Through Social Media
My buddies at Free Range Studios created this fantastic viral video that was featured at Bioneers last October. While lambasted in the mainstream media, the Story of Stuff has been a fave of left-leaning environmental activists and educators. Why? Because it makes you think about where our stuff comes from and where it is going,... [read more]
Branding and Sustainability... In Germany McDonald's Changes Arches Logo Color To Green
McDonald's is going to change its logo in Germany, casting its iconographic golden arches against a green background to envoke its respect for the environment. I can't decide if the idea is irrelevant or insane. Or both.Central to the decision would be the premise that fast-food customers make eating decisions based on corporate... [read more]
Earth Day is Every Day at the Sustainable Cities Collective
Yesterday--a day before Earth Day--the United States House of Representatives debated the viability of the "American Clean Energy and Security Act," a bill co-sponsored by Henry Waxman (D-CA) and Edward Markey (D-MA) that, Chris Nelder's mused:...would cut greenhouse gases more than 80% by 2050 through a cap-and-trade mechanism, and... [read more]
Launching Shell's first climate Change Blog
It seems the Wall Street Journal and a few other important online publications like Grist and PR Watch have picked up on Shell's first public blog :In the last few months we have been working with Shell's global media team and our partners It's Open to make sure David Hone's Climate Change blog got off to a good start. It is... [read more]
The Tale of a Smarter Planet
Chris Luongo of IBM, along with his collaborative partner Jane Harris, have created a new YouTube video that helps to explain what ‘a smarter planet' means to them. It is presented in an elegant and thoughtful manner, and breaks from all of the social media content my team has been producing on the subject to-date. I... [read more]
Green Enterprise Unconference: Timely Gathering, Dec 3rd, Mountain View CA
The “Green Enterprise Unconference” we'’re hosting on December 3rd is looking extremely timely and interesting. It’'s timely because integrating environmental factors into decision-making is likely to become a key issue in 2009 for businesses and governments. Timely, – according to The Wall Street Journal’s “CEO Council”,... [read more]
SUSTAINABLE DESIGN
This is more of a plug than an analysis, but about an interesting new business that has just been started by one of my nephews (Mark Ballance) in London. Mark (with an MA in Sustainable Design & Development) and Peter Perstel (with an MA in Product and Spatial design) have created a design company called Credo Design (sustainable... [read more]
Shrill Baby, Shrill
I know that I've written about it before, but the nonsense coming from the energy lobby continues to rub me the wrong way. Big Oil continues to run lots of glossy, very expensive branding premised on claiming that there's some conversation going on between the energy producers and the consuming public. Their goal? To... [read more]
Relationships and Sustainability
I look at interaction on the Net from the human angle more than from the technical one. I see the effectiveness of digital social tools in terms of how well they support relationships among people. And, as a business manager, I try to gauge how effectively those relationships are formed and maintained to achieve goals. One of the... [read more]
Web Software + New Toilets = Solve Global Health Problems
I'm in a meeting right now in Chiang Mai, Thailand, where a small group of social entrepreneurs is conspiring to revolutionize the world: they plan to combine new software design and new toilet designs to bring clean sanitation to hundreds of millions of people worldwide. As targeted by the Millenium Development Goals, over two billion... [read more]
JCPenney expands commitment to conservation and renewable energy
JCPenney will buy solar power from SunPower Corporation and wind power from Broadstar Wind Systems for ten stores and one distribution center. The company is also the first in the industry to qualify for Energy Star certification. Demonstrating its commitment to adopting renewable power sources that deliver both... [read more]
Weekly Roundup: 9 Must-See Sustainability Blogs
Showcasing both solo and team efforts, here are 9 blogs about sustainability that I highly recommend you visit... Forced Green: Linda tries to lead a natural life in an industrial world. Latest post: Wind My Green Conscience: Earning a repeat mention from last week, Franke James intersects her little green paradise — with cartooning... [read more]
Can An Airbus A380 Be Green? Truth in Advertising?
The engineers and technologists who designed and built the giant Airbus A380 may well be proud of their accomplishments in attempting to reduce this huge aircraft's environmental impact. As their web site says “[they took] a fresh approach to its environmental impact, too. With a new wing design and composite materials accounting... [read more]
Shell Japan to build giant solar plant
Japan's Showa Shell Sekiyu is planning to build a 100 billion yen (US$948 million) solar panel plant, one of the largest in the world. He said the new plant would have an annual capacity of 1,000 megawatts, equivalent to that of a regular-sized nuclear power reactor, and outdistancing Sharp's domestic plant which has an estimated 710... [read more]
Green things on Facebook
As part of Green Thing's strategy of going to where people congregate to apply the twin powers of delightful content and peer pressure to encourage green behaviours, we have built a rather neat Facebook application that provides most of the functionality of the site within the Facebook context. It ranks your friends by actions they... [read more]
Seven Tech ways to make America better this July 4
Something about getting a new neck earlier this spring made me start thinking about how to change my life to make America a better place. Here a few that you can try to make the country better over the Fourth of July weekend: 1.) Turn off your computer at night. I've always left my computers on [...] Link to original post [read more]
Profession: Responsable de veille pour PSA au Japon
France Info, dans sa chronique Francais du monde, dresse cette semaine le portrait de Stéphane Péan, responsable de la cellule de veille stratégique de PSA au Japon et nous montre combien les profils de professionnels de l'intelligence économique sont variés et inattendus. Stéphane Péan... [read more]
Florida utility to build solar plants
Florida Power and Light will build the world's largest photovoltaic power plant. The plans include a 25 MW photovoltaic solar plant that will begin construction by the end of 2008, as well as a 75 MW solar thermal plant that will connect to an existing combined-cycle power plant. Link to original article Here at Energy For Us All, we... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”