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Why Is Social Media Engagement So Important Anyway?

February 3, 2014 by Andrew Hutchinson

There’s a lot of discussion about on the best tactics to improve engagement. How do you generate engagement on social networks? What’s the best tactic to generate conversation? The thing that always stands out to me is that there’s not really any tactic to it – you have to engage with people.[read more]

Why Your Black Friday Campaigns Need to Start on Thursday in 3 Charts

August 17, 2013 by Mark Cooper

Black Friday Campaign Strategy

We all know the purchase power of Black Friday. 247 million shoppers hit stores and websites during the Black Friday weekend last year. But just knowing the sheer number of consumers won’t help you craft a social marketing strategy.[read more]


Brazil: A Social Media Marketers' Gold Mine

April 5, 2013 by Christian Arno

Social media in Brazil (image: Gaby_bra)

Brazil was recently named the “social media capital of the universe,” with the number of Facebook users being second only to the USA; other networks are also seeing rapid growth. Why is this huge nation so obsessed with social media – and how can marketers take advantage of it?[read more]


Managing Your Social Media Footprint

April 4, 2013 by Brian Rotsztein

A social media footprint is the trail that you leave behind for others to find every time you use a social media platform. Many brands are beginning to realize that something they shared in the past is not something they want others to see in the present. Find out how to refine your footprint.[read more]

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips

April 4, 2013 by Stephanie Frasco

LinkedIn tips

For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder. In this post I will show you exactly how you can use it to engage with customers, clients, and potential business partners.[read more]


Beyond “Buzz”: Five Key Social Business Intelligence Considerations

March 22, 2013 by Mark Harrington

Social "buzz" won't typically deliver strategic, actionable insight. Companies are realizing they need advanced social intelligence to make decisions, set strategy and drive innovation. Here are five key considerations for organizations looking for an advanced social intelligence solution.[read more]

3 Reasons NCAA Tourney Social Media Is More Than Real-Time News

March 21, 2013 by Chris Syme

As college athletic departments prepare their social media strategy for the NCAA men’s basketball tournament this week, they know that keeping fans engaged is more than just real-time news via Twitter. Here are three reasons schools need to think bigger.[read more]

The Twitter Tone of Voice: Fun, Helpful or Informative

March 21, 2013 by Lien Brusselmans

Funny Twitter tone

Many brands seem to think there is only one tone of voice that really works on Twitter: fun and light-hearted. This is definitely not the case. There are actually three tones of voice that you can use and combine to promote your brand: fun, helpful, and informational.[read more]


Is Instagram Facebook's Savior?

March 20, 2013 by Jake Duhaime

Facebook: Not impressed?

When Facebook bought Instagram last April, pundits scoffed at the $1 billion price tag. But there was a method to the madness that was Facebook’s many changes over the last 24 months. Now Instagram may be the darling of the company's social footprint, even more so than Facebook itself.[read more]

Facebook Hashtags: What Will They Mean for Brands and Users?

March 20, 2013 by Ryan Northover

Facebook hashtags

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags. So what will a Facebook with hashtags look like, and how will it change the way users and brands interact with each other?[read more]

Web Content Vs. Web Copy: Know the Difference

March 20, 2013 by Steven Shattuck

Golden age of copywriting

At the dawn of the online era, the persuasive and artful virtues of copywriting's golden age, in the '60s, were cast aside in favor of keyword stuffing and web scraping, which did more to win over the mechanical hearts of search engines rather than the true hearts of consumers.[read more]

CEOs and Social Media: How to Make a Case for Investment

March 20, 2013 by Marc Hausman

CEOs and social media/shutterstock

CEOs at many Global 2000 and mid-market companies view content marketing, social media and sales enablement through a dated lens. Why is the top corporate brass such laggards when it comes to social media? And how can corporate marketers make them see the light?[read more]

Boost Search Rank (Without Breaking Your Budget)

March 15, 2013 by Brenda Somich

cheap search rank boost/shutterstock

Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. Here's how to get one.[read more]

When User-Generated Content Goes Too Far

March 4, 2013 by Jameson Brown

Attention, community managers: don't go nutzo with user-generated content. Because as transparent and effective as it can be, it can also be lethal to your brand or organization if overdone or done poorly. Follow these tips to make sure your brand isn't lost in the crowd(-sourcing).[read more]

Facebook "Likes" Don't Trump Quality Content

March 1, 2013 by Adrian Snood

Facebook is not a popularity contest! The number of likes you have is just a figure of how many people have been persuaded to click a little "thumbs up" icon. In increasing cases this is by acquiring fans by other than natural and organic means.[read more]


From Lolcats to Memes: 5 Reasons to Use Humor In Your Content Marketing Strategy

March 1, 2013 by Kimberly Grimms

What do The Oatmeal,,, and I Can Has Cheezburger? all have in common? Well, they all burn precious time that I could have used to write articles, that’s for sure. They’re funny, engaging websites, and, more importantly, they’re viral stuff.[read more]


Brands Are Swinging From the Vine: 4 Brands to Learn From

February 26, 2013 by Matthew Marley

Aside from an initial hiccup immediately after launch, when sexually explicit content found its way onto the app and its Facebook connect feature was removed, Vine has been well received within the online community, especially by brands particularly active in social media.[read more]


5 Content Marketing Tips That Will Help You Beat the Competition

February 23, 2013 by Jessica Davis

Everyone is jumping onto the content marketing bandwagon. Content marketing is often the only affordable marketing channel for small businesses and so a failed strategy could spell bad times for a small business. Here are some tips that will help you put together a solid plan.[read more]


Are Social Media Giveaways Dead? One Company Doesn't Think So

February 22, 2013 by William Ecksel

According to, “contests where fans simply have to follow or like to win free swag from your brand are not going to cut it for much longer.” But there are many reasons that social media should still be used as a platform to hold promotions.[read more]

The Secret Benefit of LinkedIn Endorsements

February 20, 2013 by Mike Allton

A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Take the time to check out this LinkedIn feature, and you might get some real value out of it.[read more]