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How CEOs Are Using Social Media

September 27, 2013 by Elizabeth Kent

Social CEOs

Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers. However, the majority of CEOs still are not on social media – a surprising 70%, in fact.[read more]

The Success of the Social CEO

February 28, 2013 by Janet Fouts

Who says CEOs shouldn't be on social media? Tell that to Dollar Shave Club CEO Mike Dubin. Or Elon Musk, the CEO of Tesla Motors. They are shaking things up online, and it's working.[read more]

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What Does it Take to Be a Top-Performing Enterprise? IBM CEO Study

May 22, 2012 by Robin Fray Carey

Interestingly, the two top strategies identified for top performers for getting “closer to customers” were first, face-to-face interactions and close behind, at 57%, using social media.[read more]

The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs

February 24, 2011 by Mike Sweeney
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Do you speak CEO? What marketers need to think about when they enter conversations with CEOs.[read more]

Social Media Tips for CEOs: Develop An Ad Agency Blog for New Business

March 21, 2009 by Michael Gass

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get...[read more]

 
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