About Social Media Today
social media+adoption
Usages et technologies du web 2.0 en entreprise
Timothée Mervillon a réalisé un mémoire de fin d'études pour son master de Méthodes Informatiques Appliquées à la Gestion des Entreprises (MIAGE) intitulé : "Quelle valeur ajoutée en entreprise avec les technologies et usages du web 2.0". Ce mémoire est une... [read more]
“Bonjour, voici mon communiqué”
Aucune crise de nerfs dans ce post, juste une écriture blasée. Des blogueurs ont déjà épinglé les annonceurs ou agences à côté de la plaque sur le plan du relationnel : le coup de gueule de Laurent Gloaguen contre Julien en est l'exemple le plus extrême. Le problème avec... [read more]
What would you do with 750,000 internet users?
You can take the entrepreneur out of the start-up but you can't take the start-up out of the entrepreneur. Or something like that... My buddy Darren ("My Friends Call Me D-Bone") Herman -- a serial entrepreneur now leading the digital media group at a media buying agency called Media Kitchen -- has issued an open challenge to... [read more]
Response to “Hot Air” Article in The Business Ledger
A friend of mine forwarded me an article today, titled “Blogs: “Hot-air” or must have business tool?” that examines the value of blogging for SMBs in Chicago, but has a fatal flaw - they don't look at the forward value of the blog, being ahead of the curve and not looking at the intrinsic value of blogging. The... [read more]
It's what's on the inside that counts
This isn't going to be a long post, although I've been thinking about the subject for a while. I could probably spend the next few years on the topic, so instead I'll keep it brief for now. The use of social computing has evolved over the past ten years (c. Cluetrain) and hockey-stuck over the last four. Now blogs are the "... [read more]
But They Aren't Your REAL Friends, Right?
One of my main issues lately with blogging and Twittering has been the, what seems like, constant bowing down in front of one another of 'social media types'. Jason Falls had a great post on Friday summarizing many of my feelings. During the weekend we were lucky enough to mooch off of our good friends, since we are... [read more]
Specialist roles for social media wiz kids
Love blogging? Find yourself addicted to your RSS reader, creating content or having conversations with your global network at odd hours of the day or night? Perhaps you are so passionate about social media that you are thinking you want to work in the area. “I want to be a social media specialist”, you cry. REWIND. I've... [read more]
What the @*%$ is Social Media?
I'm attending the Marketing Profs B2B Forum this week in Boston at the new and very beautiful Renaissance. The show has many great sessions and some really smart marketers talking old school and new school. I'm looking forward to the session's on Tuesday, but one thing I've already noticed…we are still preaching to the choir when... [read more]
You Might Be A Marketing Blogger If…
I find that marketers and bloggers are usually funny people and I was thinking about all of the ways we're just a tad different than other folks. So, without any delay, and in a Jeff Foxworthy-esque voice, I present: “You might be a marketing blogger if…” You go through life wishing you could A/B test your own... [read more]
Participate in the State of Social Technologies Adoption Survey!
In less than two hours, I will open the link to the first-ever survey on the State of Social Technology Adoption in Associations. Principled Innovation LLC is conducting this survey with the financial support of Omnipress, one of the association community's leading producers of meeting materials in print and digital media. The purpose... [read more]
Building Social Media Relationships
Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I occasionally have conversations with people who debunk the value and power of social media. They... [read more]
Launching Your Startup: Social Media
Here's a short video from the panel that I participated in at StartupCamp the other day, at Moscone Center. The panel was moderated by Neil Vineberg, and it deals with the things that startups need to do to succeed in social media.Link to original post [read more]
Internet Marketing and PR Strategies Work for BtoB
More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoC Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last... [read more]
When the CEO Comes Knocking: 10 Steps for Achieving Social Media Success
2008 Georgia PRSA Chapter Annual Conference Scenario: Your client or CEO has just called you into his or her office and told you that he or she wants to understand social media and determine its value to your company. He or she has given you 45 days to come back with your recommendations.What do you do? Where do you start? On what basis... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”