About Social Media Today
digital marketing
How Social Media is "Consumerizing" Healthcare
Consumer behavior has evolved with the new connectivity and technology at our fingertips. Digital marketing begins with finding out how to position yourself to win consumer’s attention and trust, in a world where everyone has access to the same information.[read more]
Digital Marketing Day: Celebrate with 5 New Digital PR Tactics
Get out your party hats, today is Digital Marketing Day! Celebrate this dubious holiday by getting your feet wet with a few new digital strategies or tasks. For many – senior pros and newbies alike – you may have barely dipped your toe in the waters of digital PR.[read more]
Social Media and eCommerce: Learn a Lesson from Skyfall
In the digital world, more people are buying things online to save time and, sometimes, to save money. Typically, social media and ecommerce are separate when it comes to online shopping. A business offering their goods to an online market would use social networks like Facebook to promote their brand, products, and sales and link it...[read more]
Content Is King: How to Master Digital Marketing
The landscape of online content marketing has become much more populated in recent years, but it is still relatively wild and open. There is one consistent theme—spend time and money on your content and you will be rewarded.[read more]
The New Digital Influencers
Are bloggers seriously all dead? Does Social Media fatigue really exist? Probably not. The new world of apps, the rise of broadcast industry and the revenge of niche communities lead to new kinds of digital influencers.[read more]
Search Engine Optimisation is an investment not a cost.
A very basic and practical list of facts and best practices related to SEO.[read more]
Social Media Strategy Based on the Human Connection
Photo credit: young hr manager
We now expect human relationship no matter where, when and how the transaction happens, thus the interaction. Now the strategy is to stay human through the Internet and beyond the social media hype, and yes, making use of the online landscape to reach marketing and media goals.[read more]
A 5-step methodology to sell creative ideas with Social Media
When it comes to creativity, most decision-makers may appear reluctant because it lacks tangible arguments & facts. In the meantime, traditional marketing tools are not enough to justify an investment. There's a need for creativity marketing to take the lead. Here's a 5-step methodology proposal in slides, which attempts to plug in creatives and marketers.[read more]
Shore Up Your Business Video Storytelling with Ten Practices
These ten practices will increase your video storytelling success and augment your digital marketing campaigns.[read more]
The Island of Misfit Social Media Toys
Image credit: Randall Munroe
Social media and websites are constantly changing. How do you keep a consistent message?[read more]
Social Media Marketing: Three Mistakes to Avoid in 2012
3 social media marketing mistakes to make sure you avoid in 2012. Make these mistakes and you could pay dearly.[read more]
Use the Facebook Timeline to Tell Your Brand’s Story
Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way.[read more]
Digital Marketing: The Future is Not Pretty for Solo Consultants
Photo by StevenW via Flickr
Digital marketing professionals currently fall into three tiers: the solo consultant, the small digital firm, and the large PR or marketing communications agency. If you fall into the first tier, your days are numbered.[read more]
Social Media: the Main Runway for Fashion Industry
As Fashion weeks go on around the world, they've demonstrated that fashion industry is directly impacted by Social Media. From e-commerce to new creativity process, social networks, fashion bloggers or digital undergrounds are now challenging major brands and fashion stakeholders. Social Media is now the main runway for the fashion world.[read more]
What 2012 Holds for the Digital Marketing Industry – A Sneak Preview
The trends that will chart the course of the digital marketing industry for the year ahead.[read more]
The Major Disconnect Between Brands and Consumers When It Comes to Social Media
A survey conducted by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, revealed a huge divide between what marketers think consumers want vs. what consumers really want when it comes to social media.[read more]
In the Social Media and Digital World, Brands Can't Take a Sick Day
There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now.[read more]
What the New Twitter Brand Pages Mean to Marketers
Late to the party or not, Twitter has followed in Facebook's and Google+'s footsteps with the launch of their new brand pages and brand marketers would be wise to sit up and take notice of the new features coming to a Twitter account near them. Clearly the brand battle lines are being drawn.[read more]
Social Media and Word of Mouth Marketing May Not Be the Same But...
Slightly altering my thinking, I now think social media and word of mouth marketing may not be the same per se but... they are related for sure. Not like Uncle Earl who gave you socks instead of toys when you were a kid; no social media and word of mouth marketing a lot closer than that on the marketing family tree.[read more]
A new Social Marketing Approach: Hyphenated Marketing
The attention economy and the intense competition among brands to reach consumers require to re-think our marketing approach. The classic funnel could be challenged by a new need: shaping hyphens between brands and citizens.[read more]
“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”