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Creating a Social Media Strategy for Your Event

February 15, 2014 by Anita Loomba

Events and Social Media

You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do? Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals.[read more]

How to Use Social Media for Successful Event Marketing

January 13, 2014 by Jo Lynn Deal

Event marketing

Once you’ve created the foundation for your small business event marketing plan, try adding these social media tactics to boost attendance and build momentum for the event. All of these tactics have little or no additional costs associated, except for the cost of creating them, which is already built into your budget.[read more]

Social Media Secrets for a Sold-Out Event

May 14, 2012 by Katrina Padron

You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event.[read more]

What Social Media Marketers Can Learn From Trade Show Marketers: The Hockey Puck Strategy

March 23, 2011 by Len Ostroff

What social media marketers can learn from one company's hockey puck giveaway at a trade show.[read more]

Patience Is Needed In Social Media Event Marketing

August 24, 2010 by John Cass

I've really been organizing events for about 30 years. I can say that because I was always the one as a teenager who called around all of my friends and got a big group of people together for a meet up. Sometimes I lamented and wondered why no one else would organize events. Until eventually I realized that most people don't organize...[read more]

Live Events Need Twitter #Hashtags 'Built-In' Not 'Bolted-On'

April 4, 2010 by Adam Vincenzini

In the last 10 years I've been part of countless project teams involved with promoting events including The Ashes (Cricket), The Commonwealth Games, various music festivals / concerts and more. I can think of several occasions during that period where PR wasn't fully integrated into the process until it was too late to shape strategy...[read more]

7 Ways to Use Social Media to Create Buzz-Worthy Events

March 30, 2010 by Jay Baer

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech last week in...[read more]

The only thing America loves more than football…

September 10, 2009 by Rick Liebling

…is an event. The NFL season gets underway tonight, not with a bang, but with several bangs. That's because the NFL, more than any other professional sports league understands that American sports fans want to be part of something big and memorable. With literally thousands of sporting events happening every year, merely rolling...[read more]

How To Get Your Event Marketing To Go Viral

July 15, 2008 by Rohit Bhargava

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or service to stand out at an event that you...[read more]