social media manager

social media/shutterstock

Once hired into the position of social media manager, your time becomes measured in so many ways. What you do and how you do it needs to be accounted for and you can only get away with light tweeting and fluffy posts on the company blog for so long. The problem is that more often than not, there is no blueprint in place on what to do next.[read more]

Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.[read more]

Whilst awareness is at an all time high, many businesses wrongly regard social media as 'easy' to do, after all, what skill does it take to make a status update? When businesses try and fail to execute social media activities effectively however, they begin to appreciate the fact that there is actually much more to it.[read more]

The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners. However social media is still a fairly new medium to market in, and businesses that set up their own social media department often have little to no clue as to what their employees should be doing.[read more]

Now the million dollar question is: Who will be the eyes, ears and voice of your business online? Who can raise your brand's reputation and boost your bottom line? How to find the perfect social media consultant for your business.[read more]

social media manager/shutterstock

As a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.[read more]

disconnect/shutterstock.com

Forever being logged in has its adverse effects that settle in after some time. Burning out, settling into a routine that stifles creativity, and even stressful tolls taken on your physical self can easily take an innovative and fresh position and turn it into something mechanical all too soon. There’s something to be said about businesses that encourage their social media departments to unplug after hours and even during working hours (yes, I said it).[read more]

Robert Kneschke/shutterstock.com

Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them.[read more]

Sauromatum Design/shutterstock.com

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.[read more]

Hasloo Group Production Studio/shutterstock.com

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two).[read more]

Sebastian Kaulitzki/shutterstock.com

You’re typing in 140 character messages, clicking a button marked “like”, and seemingly coasting through the work day on a YouTube-fueled cloud while the rest of the office works their fingers to the brittle, clocked-in bone. On the surface, social media still looks extraneous to some businesses, but that is a surface that is quickly turning the tide in favor of hiring more and more social media team members to create, establish, and maintain a strong and engaging online presence. But Network Solutions and the University of Maryland’s School of Business recently conducted a survey that showed only one in three small businesses are active on their social networks.[read more]

Image: Peter Taylor/Flickr(creative commons)

For the independent social media manager, restricting your marketing services to companies through online channels is missing a big opportunity. No matter where you live, your biggest potential for gaining new clients is right down the street and under your nose.[read more]

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both. Today, we reveal our individual responses! What’s your definition of a social media manager?...[read more]

"Just because social media is a buzzword and social media management is in high demand, does not mean you need to skimp on finding the best person or company to represent your business. For information and resources about social media management or if you would like to find a qualified manager for your business, check out the newly formed, Global Social Media Managers Association."[read more]

"Social media is such a buzzword; businesses are jumping on the bandwagon and ready to hire someone to “take it care of it” for them without a clue of what social media is really all about… the conversation!"[read more]

Social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there’s another type of transparency that many businesses overlook – being open with your social media manager. As more and more small businesses flock to the social media networks to get their brand out there many of their social media managers are facing a common problem. All too often, these managers are not kept in the communication loop as they should be and the result can lead to endless amounts of frustration.[read more]

Seems like a lot of the Twitter profiles I come across lately of social media professionals have the term “expert”, “guru”, or “wizard” somewhere in the profile. It certainly doesn’t help that Twitter profiles that use those words seem to get a lot of followers, leading everyone to believe that they should call themselves the nonsensical terms.[read more]

So Jamie scooped me, but yes, we did present our session on Truth and Authenticity in the Digital Age at ASAE's Great Ideas conference yesterday (Monday) at 3 pm (Colorado time). Here's the presentation — we're testing out Prezi.com for this, which is a format which melds mind-mapping with presentations — in other words...[read more]