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7 Habits of Highly Effective Social Media Managers

April 1, 2014 by Corey Padveen

Social media managers.

While every social media manager approaches his or her job differently, here are a few habits that the most effective social media managers will have in common. These 7 criteria should be applied if you want to succeed in your role. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.[read more]


5 Tips for Hiring a Good Social Media Manager

March 29, 2014 by Jerry Low

Hiring a good social media manager.

It's important to make sure that you bring on the right social media manager for your organization - One who works within your vision, that completes quality work, and who lives with you and your staff. There are numerous criteria for hiring a good social media manager – here are my top five.[read more]

3 Tips for Social Media Managers Working Remotely

January 29, 2014 by Tracy Sestili

Social media managers working remotely.

Social media can be done from anywhere in the world that there is an internet connection. Often times when I see that JetBlue or Virgin America billboards promoting “work from anywhere” I want to hop on a plane to some exotic destination with WiFi.[read more]


The Forgotten Social Media Metric: You

October 24, 2013 by Avtar Ram Singh

social media manager

There are plenty of tools out there that let you evaluate your page performance and track mentions for your brand. But while we're tracking PTAT, Number of Unique Visits, Bounce Rates and Retweets, we often forget to track something that's equally important, if not more so: The Social Media Manager Himself.[read more]

10 Ways to Prepare for Your Social Media Manager Interview

August 12, 2013 by Dennis Shiao

Interview Prep and Social Media

Social Media Manager has become a rather popular position lately. Whether it’s a dedicated or partial position, the function exists within most organizations. Here are ten tips on how to prepare: they’re meant for people who haven’t done the job before.[read more]

What Social Media Managers Should Be Doing Their First Week on the Job

June 6, 2013 by Heather Taylor

Once hired into the position of social media manager, your time becomes measured in so many ways. What you do and how you do it needs to be accounted for and you can only get away with light tweeting and fluffy posts on the company blog for so long. The problem is that more often than not, there is no blueprint in place on what to do next.[read more]

What Does It Take to be a Good Community Manager?

May 16, 2013 by Jennifer MacDonald

Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.[read more]

Social Media Management and the Myth that "Anyone Can Do It"

April 25, 2013 by Shell Robshaw-Bryan

Whilst awareness is at an all time high, many businesses wrongly regard social media as 'easy' to do, after all, what skill does it take to make a status update? When businesses try and fail to execute social media activities effectively however, they begin to appreciate the fact that there is actually much more to it.[read more]


What Should Your Social Media Department Be Doing, Anyway?

April 4, 2013 by Deborah Sweeney

The level of exposure and engagement that social media offers its users has, quite clearly, captured the attention of business owners. However social media is still a fairly new medium to market in, and businesses that set up their own social media department often have little to no clue as to what their employees should be doing.[read more]


Questions You Must Ask Your Social Media Consultant

March 4, 2013 by Debarup Mukherjee

Now the million dollar question is: Who will be the eyes, ears and voice of your business online? Who can raise your brand's reputation and boost your bottom line? How to find the perfect social media consultant for your business.[read more]

5 Real Issues Social Media Managers Face on a Daily Basis

February 22, 2013 by Heather Taylor

As a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.[read more]

Why Businesses Should Encourage Social Media Managers to Unplug

August 9, 2012 by Deborah Sweeney

Forever being logged in has its adverse effects that settle in after some time. Burning out, settling into a routine that stifles creativity, and even stressful tolls taken on your physical self can easily take an innovative and fresh position and turn it into something mechanical all too soon. There’s something to be said about businesses that encourage their social media departments to unplug after hours and even during working hours (yes, I said it).[read more]

5 Things to Look for When Hiring Social Media Interns

May 24, 2012 by Heather Taylor

Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them.[read more]

How to Make the Most Out of Your Social Media Buttons

May 17, 2012 by Heather Taylor

Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore.[read more]

Tips on Managing Your First Social Media Intern

May 11, 2012 by Heather Taylor

I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two).[read more]

Why Do Companies Even Need Social Media Managers?

April 26, 2012 by Deborah Sweeney

You’re typing in 140 character messages, clicking a button marked “like”, and seemingly coasting through the work day on a YouTube-fueled cloud while the rest of the office works their fingers to the brittle, clocked-in bone. On the surface, social media still looks extraneous to some businesses, but that is a surface that is quickly turning the tide in favor of hiring more and more social media team members to create, establish, and maintain a strong and engaging online presence. But Network Solutions and the University of Maryland’s School of Business recently conducted a survey that showed only one in three small businesses are active on their social networks.[read more]

Finding Local Clients: Tips for Social Media Managers and Consultants!

March 5, 2012 by Lowell Christensen

Image: Peter Taylor/Flickr(creative commons)

For the independent social media manager, restricting your marketing services to companies through online channels is missing a big opportunity. No matter where you live, your biggest potential for gaining new clients is right down the street and under your nose.[read more]

Social Media Manager vs. Community Manager

November 28, 2011 by Rachel Strella

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both. Today, we reveal our individual responses! What’s your definition of a social media manager?...[read more]

You Give Social Media Management a Bad Name: Part II – It Takes Two!

October 4, 2011 by Rachel Strella

"Just because social media is a buzzword and social media management is in high demand, does not mean you need to skimp on finding the best person or company to represent your business. For information and resources about social media management or if you would like to find a qualified manager for your business, check out the newly formed, Global Social Media Managers Association."[read more]

You Give Social Media Management a Bad Name: Part I – The “Tweet-for-Hires”

October 2, 2011 by Rachel Strella

"Social media is such a buzzword; businesses are jumping on the bandwagon and ready to hire someone to “take it care of it” for them without a clue of what social media is really all about… the conversation!"[read more]