About Social Media Today
seo+best practices
4 Ways to Utilize Search Engines in the Process of SEO
Search engines provide tools to help you with the most essential SEO tasks: Competitive analysis Keyword research SEO site auditing Link building Competitive analysis is the first thing to do when planning a website and is also a continuous process you will need to often return to when building and promoting your site. In order to... [read more]
Google Offers SEO Starter Advice
Image by Danard Vincente In response to the persistent questions about how to get started with SEO, Google has published an SEO starter guide. The Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. They've included illustrations,... [read more]
Video SEO Guide and Best Practices
It seems as though no matter the conference, the meeting or the website everyone is talking about online video - specifically how a company can utilize the power of online video to drive organic website traffic. Online video has moved past the short-form user-generated content (UGC) and grown to be an accepted and... [read more]
Best of 2008 (So Far) - SEO Guidance, Part 1
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008.SEO Best... [read more]
SEO Best Practices for Coding Your Website
What's Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain't no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking factors. Programming your website in... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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- David Amerland
- Jay Baer
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- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
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- Zohare Haider
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”