About Social Media Today
Why the Facebook IPO Failed and Why Their Prospects Are Not Positive
I am telling you that Facebook is currently living off the dwindling hype that Social Media alone can result in a win-win for both Merchants and Consumers, and there is no provable current long-term earnings model at Facebook that makes any sense at all in that regard. Just ask yourself, how and why do you buy things, and how often was Facebook a part of your thought process when you did? [read more]
GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]
Sharing is not giving: Facebook's IPO and the world we'll live in
Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]
Microsoft + Facebook Taking the Search Engine to a Whole New Level
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]
Is Bing More Social Than Google?
Image via ComicArtCommunity
Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]
Google Drive Sends Companies Scrambling to Update Internet Policies
Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses? [read more]
The Rise of the Social Media Curator
The Internet is a mess. There’s so much information out there that it’s a blessing we can find anything at all. Sure, you can ask Google for a hint, as long as you know what you’re looking for. But when it comes to discovering new and inspiring things on the Internet, Google isn’t helping at all. We need filters. We need content curators. [read more]
20 Essentials to Power-Up Your Social Media Strategy.
There are a few things you need to add to your list of to-dos that will not only hold the entire game plan together but also provide that extra to your results. Combining a list of top 20 of these from past campaigns across sectors such as education, FMCG, lifestyle and travel here are some that will help you get more and learn more from the campaigns you run in the future [read more]
Picture Tour of the New Google Plus Interface
These days, don't get too used to a particular interface. We've seen major changes time and time again, Twitter with #newtwitter, Facebook with Timelines... Google Plus hasn't been around that long, but already they're making significant changes to their interface. If you haven't logged in to see the changes yet, here is what you can expect... [read more]
Black Hat SEO Tactic to Avoid: Duplicate Content
...you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious.Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site. [read more]
Google Panda Makes Guest Blogging Essential
The Panda-dubbed updates to the Google algorithm that started changing ranking factors (and search results) in early 2011 have dramatically shifted the search marketing game. [read more]
3 Google April Fools Videos, One Real. Can You Guess Which?
Google is always known for a good April Fool's joke, but here's something interesting. One of these videos is real. It's a real concept they are working on. Can you guess which one? [read more]
Inbound Marketing Works: A Copywriter’s Success Story
Image courtesy of author's blog
I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing. [read more]
What is Glaringly Missing in Google+
Working with social web apps developers on getting things made: my role tends to be functionality ideation, user experience, and also, marketing communications and community development. [read more]
Apple Getting Into the Search Engine Game? Hints From China Say it May Happen
Is Apple starting to get into the search engine game? Now that Apple is using Baidu in China, it looks like they're trying to distance themselves from Google. What is their endgame? [read more]
CMS? Yes. [And More A’s to Your Q’s about Content Management Systems.]
Image courtesy of author's blog
How does a CMS make things easier? The answer is simple. I mean, simple is the answer. Working on websites used to be for those who graduated from HTML University. Not anymore. CMS can be a friend to every man, woman and child, technically inclined or challenged. [read more]
I’m in Google Hell: A Cautionary Tale
You’re breaking my heart Google: It's been weeks since my Gmail account was hacked. You don’t write. You don’t call. This is a cautionary tale for anyone with too much of their online lives in Google's hands ... [read more]
The Most Effective SEO Strategy of All Time
Everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content. [read more]
Google Analytics - el primer artículo de una serie
Este es el primero de una serie de artículos que nos permitirán conocer mas detalles acerca del programa de Google Analytics, sus funciones y porque debemos utilizarlo para conocer y entender nuestra página web [read more]
Social Media, Choice, and the Quest for Action Streams
Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”
“Alternatively, and this is what I believe, GM is simply not very good at Social. The easiest way out of that situation might well be to blame the tools, rather than the craftman. From what I've been observing, GM has been using Facebook, and especially their brand pages, as little more than a glorified megaphone. ”