SEO Is Not for the Lazy
Ever wonder why SEO isn't for the lazy? First of all, the search engine results pages (SERPS) would be a pretty horrible collection if any lazy Tom, Dick or Harry could come along and get a place with the minimum amount of effort. It takes time, discipline, and know-how to get good results.[read more]
The Future of SEO Is Social
Consumer-controlled SEO/shutterstock
Graph Search and growing numbers on Google+ are clearly leading us to a social search, a search that yields results our friends would recommend. With the blurring lines between traditional SEO and social media, the future of search is directly related to what it should have targeted all along: you.[read more]
Google+ Integration Allows Domination Over Twitter
Google Plus recently overtook Twitter in terms of the number of active users. How? Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks. Here's a look at several of them.[read more]
Google Shopping Express: Will Google Ever Stop Dominating?
Google will be preparing the launch of its online shopping service “Google Shopping Express” as a means to compete against Amazon Prime. The question is: will Google ever stop? What industry will Google find their way into only to come up on top?[read more]
Co-citations Are Critical for Business SEO
Do you know what co-citations are, and how to earn them? If not, you may be hurting your SEO. Find out how to get around Google's new search algorithms by using co-citation to ensure that your page comes out on top.[read more]
Pro Tips for Searching Google Effectively in 2013 [INFOGRAPHIC]
Google is easy to search: just type in a word and hit search. But what if you want to look for something in detail, such as an exact phrase within a Word document? Recently I stumbled upon this infographic; I'd like to encourage you to share it with friends and leave a comment about what your favourite tip is.[read more]
Good-Bye Anchor Text, Hello Co-Citations: New Link Building Techniques for 2013
A series of Google algorithm updates has changed the way SEOs worked towards link building, content marketing, and traffic conversion. The Penguin update by Google has changed the link building process completely. Inserting bulk keywords in anchor text, or creating low-quality content with the wrong placement of keywords are the tricks of yesteryear.[read more]
Google AuthorRank: Fact or Fiction?
You may have heard rumors about Google AuthorRank, and wondered how that is going to affect search engine rankings. Google has long denied that authorship credit will affect result rankings in search engines, leading many to wonder if it was even real. It turns out that Google AuthorRank is very real.[read more]
10 Benefits of Using Images in Blogs
I have always told my clients that every blog post needs to have at least one image, and I stick to that rule myself. Here are ten benefits to making sure that every time you write a blog post, you include at least one great image.[read more]
The BlackBerry 10: Can It Reclaim the Business Market?
With the announcement of BlackBerry 10, many are wondering if the company can, once again, offer businesses something that no other phone can. BlackBerry has always offered a level of security that many businesses felt was worth investing in. Even if the phones were annoying and cumbersome, the fact that BlackBerry encrypted e-mails meant that company secrets were less likely to leak out.[read more]
Dwarfed by Google and Apple: BlackBerry Z10 Too Late for RiM?
The much anticipated release of RiM’s Blackberry 10 will not generate the wave of cash that the folks in Waterloo are looking for. Why? Because the Google/Apple juggernaut has become too powerful since the last time Research in Motion led the pack.[read more]
Is Google Always Accurate When Detecting Duplicate Content?
A Russian study exposes surprising facts about Google's accuracy -- or lack thereof -- at detecting duplicate content over original content. And they're the number one search engine in the world![read more]
FTC Closes Google Antitrust Case: Law Protects Competition not Competitors
The FTC closed its 19 month antitrust investigation of Google and Google came out of this largely unscathed.[read more]
ViDEO: Google Answers Questions About the New Idea of Negative SEO
You may be worried about all the talk of the new “negative SEO” from the standpoint that it could be used as an attack weapon against your site. In this video, Google’s SEO Pro, Matt Cutts, answers a lot of the questions and addresses concerns about negative SEO.[read more]
Inside Look into Google Remarketing
Although remarketing might have a bad reputation amongst users, all online marketers know it can be quite affective if done correctly. In fact, many searches don’t even realize that they are in the midst of a remarketing campaign, and so they move along and find the resources they need and everyone wins. However, the benefits of remarketing haven’t always been transferred over when it comes to a SERP—at least not until now.[read more]
Why the 'Maps' Fiasco Could Be Great for Apple's Social Image
So in the end, what may seem like a PR nightmare for the company may actually result in them receiving a small image change in the eyes of those who were set that Apple was nothing but an evil entity who would never admit they have flaws, regardless of how small they are.[read more]
SEO Perspective: Stop Comparing Facebook to Google+
Image by The Daring Librarian via Flickr
Google+ is where your online persona and authorship resides, not your instagram pictures from your Friday night blackout session. Stop comparing it to Facebook.[read more]
Facebook Releases its Carbon Footprint Report
Today, Facebook announced the release of its carbon footprint metrics in a special Facebook app, dedicated to the reporting. And as Katie Fehrenbacher of GigaOM notes, the carbon footprint you leave from drinking your morning latte is about the same as using Facebook for a year. "Yeah, that’s nothing, and shouldn’t scare off green-leaning, guilt-susceptible Facebookers (but maybe latte drinkers should think twice — the milk is the energy suck)," she writes.[read more]
Yahoo Raids Google for Fresh Face at CEO
Yahoo's surprise selection of a prominent Google exec as CEO sends shock waves around the tech world, but also draws strong reviews.[read more]
Tagging: the best of Twitter in Google+
By tagging your content, you do get found by those who have not circled you – but are looking for the tag(s) you use.[read more]

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“I think the interesting thing to note here is that mastering social media is not the same as mastering social media marketing. 10,000 hours on social media will not necessarily make you a master in marketing via social media, yet getting the training and experience necessary to become an expert at the marketing aspect is difficult because there is no one out there really teaching it.”
“I think Mayer is actually doing a great job of injecting Yahoo back into the conversation by making it a "hot topic" again. Full disclosure, I've always liked Yahoo but any property that's been around for that long has to fight against the perception that it's outdated, lest it be resigned to the dustbin of history like AOL.”