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A Tale of Coca-Cola, Racism, Twitter and the Media

February 7, 2014 by Edward Boches

Coca-Cola's ad: controversial, or not so much?

Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction. If someone who has 43 followers tweets a racist comment it’s likely no one sees it.[read more]

Coca-Cola’s Creative International Marketing: Same Company, Different Approach

June 4, 2013 by Amie Marse

Coca-Cola employs top-ranked marketers who work closely with local agencies and have excellent insights into consumer responses. The company operates out of its headquarters in Atlanta, but has individual teams all over the world.[read more]

The Best Branded Content of the Year: 2012

December 29, 2012 by Chris Horton

Though the time has come to say goodbye to 2012, in the New Year we will find ourselves saying hello to a new era of advertising. 2012 will be remembered as the year that content became king. 2013 will be the year that marketers begin to perfect their branded content. Because learning from the past is always the best way to move forward in the future, let's take a moment to remember a few of the best branded content campaigns of the past year.[read more]


What Coca Cola Can Teach Us About Content Marketing

November 20, 2012 by Daniel Blinman

The team at Coca Cola are revolutionary marketing geniuses. Find out how they will be approaching content marketing and learn how you can apply their lessons into your own strategies.[read more]

Healthy Social Media Races for a Win at the 2012 Olympics

July 26, 2012 by Candida McCollam

Brand sponsorships for the 2012 Summer Olympics in London round up some of the usual suspects, including Coca-Cola and McDonald’s. But the story unfolding today lies in the power VOC wields in the game of social media, now challenging corporate policy and impacting change in the interest of public health.[read more]

Do you need a Social Community Manager? [Infographic]

February 16, 2012 by Gareth Case

The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it?[read more]

For Social Media, It’s the End of the Year as We Know IT

December 12, 2011 by Candida McCollam

Our "Best of the Best" Social Media Campaign Picks for 2111: Greenpeace and Mattel “Barbie, It’s Over"; NBA; Small Business Saturday; Greenpeace; MDG Advertising[read more]

Rage Against the Global Social Media Machine

September 26, 2011 by Candida McCollam

An odd thing happened in August on Coca-Cola's Facebook page. The post, written in Portuguese to celebrate Student Day, was evidently a geotagging glitch in the brand’s global Facebook program. But the technical mishap set off such a vitriolic wave of xenophobia amongst U.S. fans that— according to AdAge Mobile — the global soft drink manufacturer was forced to remove the remarks from the page.[read more]

Social Media Strategy: Grow Sales, Build Brand, or Both?

August 17, 2010 by Daniel Hindin

Is your social media marketing strategy geared toward growing your sales or building your brand? Or are you trying to achieve both?Previous posts of mine about getting more comments on your blog and content versus conversation have engendered debate in the form of blog posts and comments regarding the value of...[read more]