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Yahoo Tunes In to Content Promotion and Distribution with TV Shows

April 14, 2014 by Sharmin Kent

Yahoo! tackles TV

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.[read more]


LinkedIn Open Publishing and the Rise of the Borrowed Platform

February 26, 2014 by Steven Shattuck

LinkedIn publishing

Last week LinkedIn dropped a bomb on the content marketing world, announcing that its publishing platform would soon become open to all users. Not only is this a shot across the bow to other open content hubs like Medium, but it underscores the emergence of three main areas of focus for content distribution.[read more]

How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

February 24, 2014 by Sharmin Kent

Image creditchevrolet.com

Chevrolet recently debuted a hashtag-driven campaign, #THENEW. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.[read more]

Can You Determine Your True Social Reach?

February 16, 2012 by Gareth Case

If you look at the results and some of the actual tweets, I am not even mentioned. So without this tool I would have no idea of my true reach. But in this instance, my blog post has reached 313,669 people. And this only monitors the last 50 tweets associated to those keywords, so in reality it’s probably a lot more.[read more]

Give Me One Reason to Share It and I’ll Spread Your Post Around

September 8, 2011 by Andrew Hanelly

"We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. And for the most part, we ignore most of the content we see. Why? Because we’ve read it before. Because it sounds too familiar. Because it’s obvious. Because it’s just another echo in the echo chamber."[read more]

PR: Present and Future

August 27, 2008 by Jason Kintzler

I started the pitchengine network blog hoping to gauge the level of interest in social media and public relations. After just a few posts, it became very apparent that PR and media pros were thirsty to hear it. Topics have pertained to PR, journalism, broadcasting, and even coffee shops - all sharing a common link in social media....[read more]

How Social Media PR Wins Journalists

July 1, 2008 by Jason Kintzler

PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations got back basics, with this new fangled social media. The article, Need Press? Repeat: ‘Green,' ‘Sex,' ‘Cancer,' ‘Secret,' ‘Fat' tells how...[read more]

GV sighting: getting social with AdWeek

December 17, 2007 by Greg Verdino

"MySpace isn't a social network with 120 million people, it's 120 million social networks."  Check out this pearl of wisdom (from yours truly) and plenty more (from other, smarter people) in this week's AdWeek cover story, "The Power of Many: Social Connectivity Signals Change." In the article, Brian Morrissey explores the notion...[read more]

New music models and old music models

November 23, 2007 by Mathew Ingram

(This is cross-posted from my Globe and Mail blog) More than a month after Radiohead allowed users to download its latest album and pay whatever amount they wanted for it, debate continues about whether the move was just a stunt — one that only an established band with a dedicated fan base could pull off — or whether it was a viable...[read more]

The Future of Reading | Newsweek.com [del.icio.us]

November 21, 2007 by Stewart Mader

"Brantley envisions wiki-style collaborations where the author, instead of being the sole authority, is a "superuser," the lead wolf of a creative pack."Link to original post[read more]

Can Classmates.com Learn from NewsCorp and WSJ.com

November 14, 2007 by Jim Tobin

Rupert Murdoch, chair of News Corp., is buying Dow Jones & Co, the publisher of the Wall Street Journal for $5 billion.  Yesterday he announced that he's ending the subscription model for the WSJ.com website (which many deem a success).  He'll give up $50 million in fees, which he expects to more than make up for in...[read more]

Joyent giving away $3.2M in Accelerators for Facebook Developers

November 13, 2007 by Rod Boothby

You bring the code. Facebook gives you the massive distribution . Joyent gets you rolling for free, and has the compute cloud infrastructure ready to handle scaling your application to millions of users. This is game changing.   Now, you really can build a Web business, get real users and not need a dime of upfront cash for...[read more]