adaptation
What a Nicolas Cage Performance Taught Me About Social Media
People often make the mistake of joining a social network to learn from others. Some people also join up to have others learn from them. The million dollar question is: why should you and others really sign up?[read more]
Conversation. Collaboration. Community.
By now, many of you will have seen Clay Shirky's great Web 2.0 Expo keynote, Gin, Television and Social Surplus. The link is in the slides. If you've not seen it, you need to; it's inspiring, transformative stuff. I'm actually a little cross at Clay. He obviously sent aliens to steal my ideas for this talk. When Clay speaks about...[read more]
Modeling the Hockey Stick
Social media nirvana usually includes some kind of expectation around getting to a 'hockey stick' adoption curve. For online services in general it is immensely hard to predict if and when that curve will happen. But communities are slightly different - especially enterprise communities. Here's why: - There is a known...[read more]
Cultural change and developing collaboration capabilities
Scott Anthony - president of Innosight (see some of my innovation related posts over at bmid) - compiles some of the drivers needed for organizational change, based on a panel discussion he moderated with CEOs from Dow Corning, Eastman Kodak, Procter & Gamble etc.: The need for a crisis or some kind of “burning platform...[read more]
I LOVE people who “don't get it”
Spend an hour browsing blogs or watching the conversation on Twitter, and you will inevitably hear some derisive comments about someone who “doesn't get it.” You see, in order to be cool, you need to “get” social media, and all that it implies, immediately, which is of course impossible. Forget the digital...[read more]
IBM Drives Enterprise Adoption of Social Networks with New Enterprise Adaptability Practice
And it looks like I may be continuing with some more blogging on IBM and its adoption of social software within the corporate environment, because a couple of days ago Jack Vinson pointed me to another superb article where one of my fellow IBM colleagues, and good friend, Scott Smith, describes the kind of disruption that social...[read more]
Welcome to our new site, plus free data about consumers' social behaviors around the world
by Josh Bernoff As you can see, we've made a few changes here at the Groundswell blog. As the availability of our book inches ever closer (about two weeks away now) we've put the blog in the context of a broader site with a whole bunch of goodies for you. Feel free to browse around, but I'd like to draw your attention to one key feature...[read more]
Journalists approve of social media
Journalists are not as fearful or pessimistic of the new media as some make it seem. Pew Research study just out finds that journalists do approve of the changes taking place in their business model. Considering the impact of the internet and social media on their business model, local and national journalists have given new...[read more]
What The Facebook Changes Mean For Your Brand
As many of us read in the Silicon Valley Insider yesterday, Facebook is about to pass MySpace in terms of global traffic. This morning, Facebook unveiled a series of new features that enable a more split-personality type experience, allowing users to separate their work lives from their personal lives. This development was likely nine...[read more]
Viva Elsua
Jerry Bowles posted a great interview with IBM's Luis Suarez. From his most interesting perch on the Canary Islands, he is perhaps one of the best examples of the social media evangelist trend so many big companies are employing with respect to challenging the status quo. “I had been playing a very interesting role of...[read more]
A lot changes over a year.
I'm at the SFO airport enjoying my overpriced Firewood Cafe pizza and I felt the need to write a post I've been thinking about all month. I didn't want to pay for the wifi since my layover isn't that long so you're getting my second mobile post via Opera mini (that's my way of warning you about the bad spelling and typo's to follow)....[read more]
Trend Watch: Gen-Y is Adopting Personal Branding from their Parents
Today I felt like playing Sherlock Holmes to discover new trends I was seeing with online personal branding. Robert Scoble is everyone's favorite and notorious “geek ” blogger, who writes content about technology and will soon be directing his own podcast show on FastCompany.tv. Millions of people venture to his Scobleizer...[read more]
Is Your City Social Media Friendly? Thoughts from SoCon08
Is your city social media friendly? Do businesses in your area have a reputation for embracing blogs, podcasts, and social networks?I live in Atlanta. Forbes Magazine recently named it the most wired city in the country for the second year in a row. That's a notable distinction, but when it comes to the next wave of the Internet,...[read more]
Unlocking the Extended Enterprise - Part 3 of 3
Last week in part 2 of the Extended Enterprise series, I blogged about the value that external communities offer to the internal business community. Now, I'd like to share some strategy for how to grow the kind of community that delivers on that value.In our sister market, CRM, the post on SearchCIO.com had this to say:"Last June...[read more]
Interview: “Insights in Fielding Social Media Systems”
Back in September the prolific Tom Parish from IT Conversations and I chatted about the state of social media and the future of its adoption within an organization. The interview has been posted, so check it out if you're game! Here's Tom's overview: Jake McKee made his mark in the realm of social media and customer interaction when...[read more]
Social Software & War?
Secretary Gates made this statement in a recent speech: It is just plain embarrassing that al-Qaeda is better at communicating its message on the internet than America. As one foreign diplomat asked a couple of years ago, “How has one man in a cave managed to out-communicate the world's greatest communication society?”...[read more]
nextMedia: Old models and new ideas
I moderated an interesting new-media panel today at the nextMedia conference with Leonard Brody, CEO of Vancouver-based “citizen journalism” outfit NowPublic.com; Jon Dube, who heads up digital media operations for CBC News (and runs Cyberjournalist.net), and Mark Lukasiewicz, vice-president of digital media for NBC News and...[read more]

About Social Media Today




“Google likes to have a balance of good and bad for the viewer to see both sides. This can cause problems when a firm is trying to push down negative comments, threads or articles about their brand as it can appear Google rewards this negative links beyond their true value. However, there are strategies which can push these down.”
“Google+ is still in its infancy, it will certainly be interesting to see how this ends up working, and how artists and industry folk will use this new tool.”