internet marketing

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I want to tell you a little success story and help you understand why the same strategy can be the most effective marketing tactic your company will ever take. It's the story of a copywriting company, my company, and how I've managed to revive the demand for my services by pulling the plug on advertising and using inbound marketing.[read more]

Brand-building lesson to marketers: A finely honed professional instinct for publicity and a marketer's savy of the web was all it took to make Angelina Jolie's appearance at the Oscars a show-stealer with a life of its own.[read more]

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Inside The Mind is a fresh new take on Online Marketing Strategy. Humor, slick editing, and an awareness that not everyone enjoys hearing about marketing is what seprates this show from all other online marketing videos. "Ha! This is Great! Finally a video about Social Media and Marketing that isn't rediculously boring!" Johnny B. Truant.[read more]

You can either crawl into a corner and make your own excuses for why your content marketing effort is not working, or you can make it your mission to turn your non-marketing employees into content marketing believers and participants.[read more]

Well it's happened. Facebook has announced in July of 2010 that it has passed the 500 million users milestone and for those that want to start or increase their social media as a marketing strategy for small business marketing , this type of internet marketing cannot be ignored.Internet marketing through social media is becoming more...[read more]

You understand the power of the social web so you set out to master the art of internet marketing. Perhaps you went through some training, attended seminars or read a bunch of great books.You get it. It’s all about building traffic adding subscribers and ultimately generating a revenue-generating machine.You’ve heard all the hype about...[read more]

As a marketer, it is important to listen as often as you market. In some cases, you might even have to hear more than you talk yourself. Listening is an important part of Social Media as it not only keeps you in pace with how the market is shaping out, but also, more importantly gives you updated information of what your competitors are...[read more]

Les journalistes me demandent souvent quel sera le next big grand truc sur Internet dans 10 ans. Je réponds alors que ce ne sera pas le "web 3.0" (le web sémantique) ni un autre GoogAmazTweeterBook qui fera les manchettes. Mais plutôt, et là je vois leur face déconfite, de l'internet ambiant ou des objets...[read more]

The CEO of my company once said to me, "A good website is worth ten sales guys." The surprising part of this assertion is that our CEO is a die-hard sales guy, and has been for many years, and to him, a great sales team - that is, people on the phone and in meetings with potential customers - is his number one priority. But he does...[read more]

Yesterday on ExperienceTheBlog.com, I shared a concern that history is repeating itself. I am worried that Social Media practitioners are setting unreasonable expectations about the ease with which ROI can be ascertained, the same mistake made by Internet Marketers a decade ago.In the infancy of the Web, Internet marketers sought to...[read more]

More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoC Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last...[read more]

This week's show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg. With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic drivers that are sprouting up all over the...[read more]

My good friend, the L.A.-based writer and producer Tom Teicholz, interviewed the prolific soft-porn director, Russ Meyer, in the eighties. Russ, the auteur of such classics as “Beyond the Valley of the Ultra-Vixens,” and “Faster, Pussycat, Kill, Kill!,” who gave new brand meaning to the “Peterbilt”...[read more]