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b2b social media
BusinessLink: Five Ways to Use LinkedIn to Reach B2C Customers
Most people believe that LinkedIn is a B2B social network and that you need to use Facebook or another more “public-friendly” platform to reach B2C customers. In fact, LinkedIn is also an effective B2C marketing tool. In the latest edition of his weekly BusinessLink column, LinkedIn power connector Chuck Hester explains five LinkedIn features you can use to market to your B2C customers.[read more]
Where is B2B Social Media Going?
We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises.[read more]
Are We Missing the Big Picture of ROI in B2B Social Media?
Most B2B companies either think that social media is not worth investing in or they just can’t see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media." Are we missing something here? Did we forget something? Some social media experts have said that the ROI of...[read more]
The Importance of Buyer Personas to Lead-to-Revenue Management
As the lead-to-revenue management story gets written this year, the importance of gaining this critical insight into how buyer behaviors and goals continue to evolve will become more and more evident. Buyer personas accompanied by buyer persona scenarios (robust depticions of the buying process as well as buyer journey mapping) can play a crucial role in giving organizations deeper knowledge on how to design a L2RM model that truly maps back to buyer goals.[read more]
Business-to-Business Social Media
Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”. The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b companies look to deliver on are more suited towards “traditional” online and...[read more]
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Social Media Today
“The Arrested Development fan base growth is a great example of how peer to peer entertainment connections has changed the world.It took many years for the fanbase of Star Trek to grow beyond the number we had from limited airings of the original network show. AD has streaming, DVDs and the Internet properties to go viral without the permission of the creators. #OldMedia calculates it's assets on ...”
“The biggest myth in business is that the bottom line is the only true measure of success.It's very important and we don't surevive without cash flow.. but it's not what motivate buyers, employees or even shareholders. The simpliest example is how people react to two questions:1) Do you like to be sold?2) Do you enjoy buying things?Rationally, they are the same thing. But people aren't rational. ...”