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b2b social media

Why 'Teenage Flight' From Facebook is Good for B2B

January 19, 2014 by Mark Lerner
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Changing Teen Habits and B2B

 

There has been much talk recently about the wholesale abandonment of Facebook by its initial core user base, teenagers and early 20s. While the internet is abuzz with this phenomenon, and the potential it has to lead to Facebook’s downfall, we in the B2B community should be excited.[read more]

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BusinessLink: Five Ways to Use LinkedIn to Reach B2C Customers

July 10, 2012 by Chuck Hester
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Most people believe that LinkedIn is a B2B social network and that you need to use Facebook or another more “public-friendly” platform to reach B2C customers. In fact, LinkedIn is also an effective B2C marketing tool. In the latest edition of his weekly BusinessLink column, LinkedIn power connector Chuck Hester explains five LinkedIn features you can use to market to your B2C customers.[read more]

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Where is B2B Social Media Going?

April 24, 2012 by Robin Fray Carey
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We’re going to need scalable, reliable technologies, but we’re going to need to offer, yes, all you hippies out there I’m sorry to tell you this, greater control. Will B2B social be the same? Yes, I think so, and I think the rewards will be more efficient, accountable, and innovative (if not so disruptive) enterprises.[read more]

Are We Missing the Big Picture of ROI in B2B Social Media?

October 27, 2011 by Mili Ponce

Most B2B companies either think that social media is not worth investing in or they just can’t see the ROI of social media. The answer you will get most of the time is, "My clients are businesses and they are not on social media." Are we missing something here? Did we forget something? Some social media experts have said that the ROI of...[read more]

The Importance of Buyer Personas to Lead-to-Revenue Management

January 5, 2011 by Tony Zambito

As the lead-to-revenue management story gets written this year, the importance of gaining this critical insight into how buyer behaviors and goals continue to evolve will become more and more evident. Buyer personas accompanied by buyer persona scenarios (robust depticions of the buying process as well as buyer journey mapping) can play a crucial role in giving organizations deeper knowledge on how to design a L2RM model that truly maps back to buyer goals.[read more]

Business-to-Business Social Media

February 3, 2009 by Gino Cosme

Can social media be used for business-to-business (B2B) brands? The answer is a “Yes!”. The reason why I think social media is not (yet) a mainstream activity for business-to-business marketers is because the outcomes that most b2b companies look to deliver on are more suited towards “traditional” online and...[read more]

 
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